Anabella Ciliberto

Marketing Director @Stand Up to Cancer

United StatesMarketing Director💸 Marketing💼 C-level ExecutiveCMO🧨 Consulting🎥 EntertainmentAffiliate MarketingBrand Marketing ManagerCommunications Manager

Stand Up to Cancer continues to experience significant growth in its awareness campaigns, largely due to our strategic marketing initiatives. Our recent campaigns have resulted in an increased engagement rate on social media platforms and a surge in donations. However, there is a need to diversify our marketing channels and leverage influencer marketing to reach younger demographics. We also need to focus on developing more personalized content to improve donor retention rates. Our upcoming initiatives include a celebrity charity event and a digital fundraising campaign. Our key challenge remains maintaining donor engagement amidst the changing fundraising landscape.

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