Digital RiverGlobal Creative Director
Jan. 2014 - Mar. 2015Minneapolis, minnesotaDigital River Creative Studio
- Founded a global in-house creative studio that served U.S., Canada, LATAM, EMEA & APAC
- Elevated creative product for SAAS e-commerce & payments platforms and advertising channels
- Drove brand and creative strategy
- Oversaw user experience research and human-centered design practice in an agile SAAS environment
- Led content strategy and copywriting
- Directed corporate web team including user experience, design, content strategy, translation, development and QA
- Grew video production studio and capabilities
- Defined processes, metrics, reporting, needs assessment, project scoring, and cost models (staff utilization, region-specific rate card)
- Managed creative services P&L MarketForce Digital Agency
- Led creative, user experience and development team for this client-facing digital agency with staff in 5 countries
- Oversaw design, copy and development work for site optimization, A/B testing, marketing automation and lead generation programs
- Defined processes, metrics, reporting, needs assessment, project scoring, and cost models (staff utilization, region-specific rate card)
- Collaborated with new business development teams
- Attracted, recruited and retained talent in US, UK, Canada, India and Taiwan
- Clients included: Microsoft, Blackberry, Logitech, Lenovo, Ubisoft, Wild Tangent, Kaspersky, Nuance, Autodesk BlueHornet (Email Service Provider)
- Led agency creative, user experience and development team
- Managed branding and content marketing
- Elevated creative product
- Clients included: Zappos, PacSun, The Limited, Bed Bath & Beyond, Allen Edmonds, One Kings Lane, Harry & David, Indochine