Alina Trandafir

Marketing & Sales Manager @JnJ

Marketing Director💸 MarketingCopywriterCRM managerMarketing Analytics Manager🧮 EducationLecturerBrand Marketing Manager

I’m a dynamic and accomplished professional with a substantial background in marketing and sales, a wealth of knowledge and expertise in executing strategic marketing initiatives and driving sales growth. I had a successful career in several multinational corporations for >18 years within biopharma industry where honed my skills in market research, product launch, and customer relationship management. Innovative thinker and leader, with strong ability to solve complex business problems and deliver results. Degree in Molecular Genetics, with multiple trainings in Marketing, Sales, Leadership. With a passion for business development and a knack for building strong client relationships, I hope to continue to make significant contributions to success of future collaborations/partnerships.

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Work Background

Johnson & Johnson Innovative MedicineSales & Marketing Manager Immunology

Apr. 2022 - Jan. 2024I monitored and offered support for the implementation of Brand Strategic and Tactical Plans alongside my team. Achieve budget financial targets by forecasting requirements and preparing annual budgets with precision and foresight. Constant monitoring of the competitive landscape and market trends, strong cross-functional collaboration based on transparent communication and teamwork.

PfizerCommercial Strategy Manager Oncology

Aug. 2019 - Apr. 2022RCC and Lung Cancer portfolio. Prepare and execute Brand Strategic Plans, Tactical Plan in order to accelerate growth and long-term performance.

Bristol-Myers SquibbMarket Access Operational Lead

Jun. 2018 - Jun. 2019Lead and manage Field Access Team. Build strong relationships with key external stakeholders. Partner with local PAGs.Strong compliance focus.

Bristol-Myers SquibbPromotion Director Oncology

Jul. 2017 - Jun. 2018Bucharest, RomaniaImplementing marketing strategies; analyzing competitive landscape, market trends and results. Establish sales objectives. Recruiting, selecting, orienting and training employees; planning, monitoring and appraising job results.

Bristol-Myers SquibbBUD Oncology - Hematology - Virology - Imunology

Oct. 2014 - Jul. 2017Bucharest, RomaniaFormulate, coordinate and realize the commercial objectives, as well as the strategic and operational marketing and sales activities, as part of the business plan, in order to meet the organization's objectives regarding market positioning, sales, market share and efficiency in the short, medium and long term.