fruitlabHead of Marketing
Sep. 2019 - Oct. 2024United Kingdom, London- Pivotal role in growing a content platform from 3000 to 1,000,000+ users with a small team.
- Manage multi-channel paid social campaigns on Meta, X, Reddit, Google Ads and Tiktok.
- Deliver high performance campaigns in UK, USA, Europe, South America and South Asia.
- Manage advertising deals for OnePlus, Codemasters, Dell and Creative Assembly.
- Attracted many content creators with 50,000-150,000 YT subscribers to the platform.
- Optimise landing pages on the platform including Spanish and Italian translation.