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Work Background
European CommissionAI Ethics Advisor
Mar. 2024Working with a cross-functional and cross-nations group of universities, hospitals, public and private institutions to provide independet advisory in regards to best practices, ethical and inclusive aspects of AI-based digital solutions for patients with neurodegenerative diseases. I will provide support and advisory throughout the design and development as well as the delivery of an innovative project aiming at applying AI techniques to improve paliative care for patients and families affected by Alzheimer and demetia.
CelonisProduct Strategy & Innovation Manager
Sep. 2023 - Feb. 2024Rome, Latium, Italy
Università Cattolica del Sacro Cuore Professor of User Experience Psychology
Jan. 2021Milan, Lombardy, ItalyPart-time Professor of AI Ethics & Neuroscience Principles
International Master in User Experience Psychology (two modules):
• Ethical & Sustainable Principles in designing AI-based products; • Principles of Neuroscience Applied to Product Design and UX
TED ConferencesPublic Speaker at TEDx Udine 2019
Mar. 2019 - Mar. 2019Udine Area, Italy
MicrosoftSenior Digital Advisor (Corporation)
Sep. 2017 - Nov. 2022Rome, Latium, Italy
I worked on innovative and transformative projects helping big enterprises and medium-size businesses to leverage the power of cloud computing, AI and edgy technologies in pursuing business outcomes and cultural changes. By helping smart executives to dream big, design and deliver at scale program of digital transformation leveraging a whole ecosystem of partners and vendors aiming to create a virtuous value chain between multiple consumers/producers. My aspiration is to contribute to a positive, fruitful and responsible relationship between human intelligence & artificiale intelligence for a better world.
GamesysHead of Product - Games Platform
Aug. 2016 - Aug. 2017London, United KingdomBuilding games onto multi-services platforms serving engaging content to million of players around the world. Aiming to provide the best in class player experience leveraging big data, AI, behavioural analytics and continuous delivery software development cycle based on a "build>measure> learn" approach.
Virgin MediaSenior Product Manager, Analytics (Personalisation and Test and Learn Lead)
Jan. 2015 - Jul. 2016London, United KingdomLead a Digital Personalisation Program built to trasform customer experience for the million Virgin Media online and offline users, driving strategic envisioning and execution using a lean approach to building intelligence. Through a test and learn hipothesys-based methodology a long term data and software integration strategy was designed and executed with the goal of enhancing the platfrom online user identification, segmentation and targeting capabilities which proved to significantly boost user stickiness on site, online sales and optimise in operational costs .
ExpediaSenior Business Analyst (e-commerce) Product & Optimization - Venere.com
Mar. 2013 - Dec. 2014Rome Area, ItalyTackling complex business problems by converting raw data into meaningful and actionable business insights for different stakeholders across the e-commerce, product, analytics and technical departments. Leading and managing all online optimisation and experimentation activities for the Venere brand (A/B and MVT testing) within an agile software development cycle. Driving software and product innovation through data driven insight and evidence based experimental approach.
Terravision GroupWeb Analyst and UX Specialist
Apr. 2012 - Mar. 2013Rome Area, Italy• Analysing online performance across different marketing channels and business units
• Preparing and performing the analytical methodology for testing (website usability and user experience optimization)
• Finding and reporting on trends for each online marketing channel and product proposing creative business oriented solutions ((traffic, strategic decision making, online KPIs).
• Market trend forecasting (traffic, revenues, ROI,marketing contribution, channel contribution)
• Working with team to scope, defining and delivering reporting solutions and tools in line with web marketing requirements
• E-commerce analysis and optimization • Managing other ad-hoc online marketing projects in the role of Project Manager
FreelanceBusiness Analyst and User Experience Consultant
Oct. 2011 - Mar. 2012Rome Area, Italy and Oxford (UK)
University of BirminghamPhD in Visual Cognition (Behavioural Neuroscience, Cognitive Neuropsychology).
Oct. 2006 - Mar. 2011Birmingham, United KingdomMy research and experimental activity focused on the analysis of visual attention; particularly on basic attentional limitations on the conscious processing of visual stimuli over time. I have analysed constrains in the processing of visual information by the brain using a paradigm called the "Attentional Dwell Time"(Duncan et al. 1994, Nature) or "Attentional Blink"(Raymond, Shapiro & Arnell, 1992). • Neurological Disorders
• Clinical Neuropsychology
• Neuroimaging
• Eye Tracking
• Behavioural testing
• Research Project Management • Research Project Design
• Scientific experiments programming and prototyping • Data collection and management • Data analysis (correlation, ad-hoc, ANOVA, MANOVA)
• Human Visual Perception
• Visual Cognition
• Teaching
• Peer Reviewed Publication and Conference speaker • Creative Thinking
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