Requests
3
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Soar.comDirector of Growth Marketing
Mar. 2023-Collaborate with executives, engineers, and product managers to align marketing strategies with AI product capabilities and business objectives.
-Lead multi-channel growth marketing strategies that significantly increased brand awareness, lead generation, and user engagement for AI SaaS products.
-Utilize data analysis and A/B testing to optimize campaigns, improving conversion rates and product sales.
-Manage marketing initiatives for AI products, ensuring project timelines, budgets, and resources were aligned with business priorities and completed on time.
-Drive customer engagement and regulatory compliance, raising $1 million in 60 days through a crowdfunding campaign.
-Foster a collaborative, innovative marketing team culture, aligning strategies with corporate values and industry trends.
Encore Strings, Innovative LearningSocial Media Marketing Strategist: Encore Strings, Innovative Learning
Nov. 2022-Develop multi-channel growth marketing strategies, driving significant increases in user engagement and lead generation through data-driven insights.
-Conduct market research and build key influencer partnerships to align marketing efforts with enterprise needs and product capabilities.
-Lead and optimize paid advertising and email marketing campaigns, achieving higher conversion rates and ROI using A/B testing and performance analysis.
-Direct brand development to ensure consistency and alignment with market research and user insights across all marketing channels.
William & MaryAdmissions Officer
Dec. 2019 - Dec. 2020Williamsburg, Virginia-Provided careful analysis and assessment of secondary school curricula (academic performance, standardized testing, essays, letters of recommendation, etc.).
-Determined which students met educational standards at W&M and provide recommendation for admission.
Southern Virginia UniversityAdjunct Business Instructor
Aug. 2018 - May. 2019Buena Vista, VA-Designed a curriculum focused on data-driven decision-making, negotiation strategies, and optimizing outcomes in sales.
-Developed learning goals and instructional materials to align with industry trends and market needs.
-Mentored students to foster collaboration and enhance performance.
-Ranked in the top 25% for course quality and student satisfaction by optimizing course delivery based on feedback.
Southern Virginia UniversityRecruiting Events Marketing Coordinator
Nov. 2017 - May. 2019Buena Vista, VA-Led innovative recruitment events that increased engagement by aligning strategies with data-driven insights and evolving market needs.
-Developed a multi-channel marketing strategy that boosted campus visit rates by optimizing conversion rates through application of data analysis.
-Collaborated with university executive leadership to ensure alignment of recruitment initiatives and institutional goals.
-Streamlined event planning to enhance efficiency and foster cross-functional collaboration, driving operational success and a high-performing team culture.
Southern Virginia UniversityAssistant Admissions Director, Enrollment & Marketing Council
Sep. 2015 - Nov. 2017Buena Vista, VA-Led a team of 31 to improve operational efficiency and foster cross-functional collaboration at Southern Virginia University.
-Co-founded the University Enrollment and Marketing Council, implementing data-driven strategies that led to record-breaking enrollment.
-Managed and delivered multiple high-impact projects in a fast-paced environment, ensuring on-time execution and team performance.
-Achieved a 15% increase in enrollment through customer-centric initiatives and data-driven optimization.
-Presented performance metrics to university executives, aligning strategies with goals, and exceeded organizational goals.
Southern Virginia UniversityStudent Housing & Residence Life Director
Aug. 2015 - Sep. 2016Buena Vista, Virginia, United States-Worked directly with University President, Chief of Staff, and other campus offices to problem-solve and create positive living experience for students.
-Hired, trained, supervised, and supported team of 30 student resident advisors. (RA’s).
-Provided recommendations to University President for future of residential staff and housing department.
Southern Virginia UniversityAdmissions Counselor
Feb. 2011 - Aug. 2015Buea Vista, VA-Recruited and guided prospective students through the enrollment journey using personalized and data-driven communication strategies.
-Assessed secondary school curricula and identified high-potential candidates, making data-backed admissions recommendations.
-Consistently exceeded recruitment targets, earning the President’s Award for Top Recruiter in 2012 and 2015.
Intch is a Professional Networking App for the Future of WorkSee more people like Ashley on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
702932 people
24
Partnership Marketing @ DonorsChoose
19
Marketing Creative Director
19
Founder @ Beagle
164056 people
19
Marketing Creative Director
15
Human Resources @ UB Greensfelder
15
Principal Consultant @ Marketing Endeavors Strategic Consulting