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Work Background
Soar.comDirector of Growth Marketing
Mar. 2023-Collaborate with executives, engineers, and product managers to align marketing strategies with AI product capabilities and business objectives.
-Lead multi-channel growth marketing strategies that significantly increased brand awareness, lead generation, and user engagement for AI SaaS products.
-Utilize data analysis and A/B testing to optimize campaigns, improving conversion rates and product sales.
-Manage marketing initiatives for AI products, ensuring project timelines, budgets, and resources were aligned with business priorities and completed on time.
-Drive customer engagement and regulatory compliance, raising $1 million in 60 days through a crowdfunding campaign.
-Foster a collaborative, innovative marketing team culture, aligning strategies with corporate values and industry trends.
Encore Strings, Innovative LearningSocial Media Marketing Strategist: Encore Strings, Innovative Learning
Nov. 2022-Develop multi-channel growth marketing strategies, driving significant increases in user engagement and lead generation through data-driven insights.
-Conduct market research and build key influencer partnerships to align marketing efforts with enterprise needs and product capabilities.
-Lead and optimize paid advertising and email marketing campaigns, achieving higher conversion rates and ROI using A/B testing and performance analysis.
-Direct brand development to ensure consistency and alignment with market research and user insights across all marketing channels.
William & MaryAdmissions Officer
Dec. 2019 - Dec. 2020Williamsburg, Virginia-Provided careful analysis and assessment of secondary school curricula (academic performance, standardized testing, essays, letters of recommendation, etc.).
-Determined which students met educational standards at W&M and provide recommendation for admission.
Southern Virginia UniversityAdjunct Business Instructor
Aug. 2018 - May. 2019Buena Vista, VA-Designed a curriculum focused on data-driven decision-making, negotiation strategies, and optimizing outcomes in sales.
-Developed learning goals and instructional materials to align with industry trends and market needs.
-Mentored students to foster collaboration and enhance performance.
-Ranked in the top 25% for course quality and student satisfaction by optimizing course delivery based on feedback.
Southern Virginia UniversityRecruiting Events Marketing Coordinator
Nov. 2017 - May. 2019Buena Vista, VA-Led innovative recruitment events that increased engagement by aligning strategies with data-driven insights and evolving market needs.
-Developed a multi-channel marketing strategy that boosted campus visit rates by optimizing conversion rates through application of data analysis.
-Collaborated with university executive leadership to ensure alignment of recruitment initiatives and institutional goals.
-Streamlined event planning to enhance efficiency and foster cross-functional collaboration, driving operational success and a high-performing team culture.
Southern Virginia UniversityAssistant Admissions Director, Enrollment & Marketing Council
Sep. 2015 - Nov. 2017Buena Vista, VA-Led a team of 31 to improve operational efficiency and foster cross-functional collaboration at Southern Virginia University.
-Co-founded the University Enrollment and Marketing Council, implementing data-driven strategies that led to record-breaking enrollment.
-Managed and delivered multiple high-impact projects in a fast-paced environment, ensuring on-time execution and team performance.
-Achieved a 15% increase in enrollment through customer-centric initiatives and data-driven optimization.
-Presented performance metrics to university executives, aligning strategies with goals, and exceeded organizational goals.
Southern Virginia UniversityStudent Housing & Residence Life Director
Aug. 2015 - Sep. 2016Buena Vista, Virginia, United States-Worked directly with University President, Chief of Staff, and other campus offices to problem-solve and create positive living experience for students.
-Hired, trained, supervised, and supported team of 30 student resident advisors. (RA’s).
-Provided recommendations to University President for future of residential staff and housing department.
Southern Virginia UniversityAdmissions Counselor
Feb. 2011 - Aug. 2015Buea Vista, VA-Recruited and guided prospective students through the enrollment journey using personalized and data-driven communication strategies.
-Assessed secondary school curricula and identified high-potential candidates, making data-backed admissions recommendations.
-Consistently exceeded recruitment targets, earning the President’s Award for Top Recruiter in 2012 and 2015.
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