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Network Power<100 people
Roles
🔥100%
Startup Founder
Geos
🇺🇸100%
United States
Work Background
Fractional CPO
Root VenturesFractional CPO
Jul. 2024
VP of Product & User Experience
Neighborly®VP of Product & User Experience
Apr. 2024 - Jul. 2024Dallas, Texas, United StatesAs the VP of Product and UX at NBLY.com, I led cross-functional teams in developing innovative software solutions that drive operational efficiency for our franchise owners, ultimately boosting royalty revenue. By delivering a competitive edge that serves as a protective moat for our franchises, we consistently ensure user satisfaction and long-term success.
VP of Product
ToptalVP of Product
Jan. 2022 - Mar. 2024New York City Metropolitan AreaAs freelance VP of Product for Toptal, I lead talented, cross-functional teams in crafting software solutions for Toptal enterprise clients that not only boost revenue but also streamline operations, elevate our competitive edge, and ensure our clients stay satisfied. My Key Accomplishments: • Exhibited exemplary leadership as Principal Product Manager in driving digital innovation initiatives for multinational utility company with market capitalization exceeding $44Bn. • Achieved successfully projecting reduction in costs by $4Bn and predicting 40% growth in solar-powered connections. • Excelled as Senior Growth Product Manager for non-governmental organization (NGO) with budget of over $1Bn, focusing on securing donations from foundations, high-net-worth individuals, and channel partners. • Launched application expected to generate $30M in donations, dynamically showcasing impact across 100 countries in real-time. • Developed comprehensive AI-driven marketing automation solution, CRM, and Deal Approval application for $1Bn hospitality company, https://www.wash.com/. • Enhanced marketing efficiency by leveraging AI to autonomously generate Email, Landing Page, and SMS content, associating these assets with triggers, and facilitating lead nurturing into marketing qualified leads. • Streamlined Sales Customer Relationship management portal to automatically allocate leads to sales representatives based on territory, optimizing lead management. • Implemented automated process enabling sales representatives to link marketing qualified leads to opportunities and proposals, enhancing sales workflow. • Introduced opportunity financials system integrated with deal approval engine, enabling programmatic deal approvals and streamlined manual approval or rejection workflows for sales opportunities.
VP of Product
FieldPulse - Field Service SoftwareVP of Product
Jan. 2019 - Dec. 2021Dallas/Fort Worth AreaWhile at Fieldpulse, I had the privilege of overseeing critical facets of the customer experience. This included handling CRM, agreements, price books, proposals, payments, dispatch, and scheduling. Additionally, I had the opportunity to lead and mentor teams across five diverse countries, which encompassed Product Management, Design, User Research, Engineering, and Customer Success. List of My Key Achievements: • Crafted comprehensive strategy, roadmap, and execution plan for pioneering a workforce management mobile app for iPhone, Android, and mobile web. • Directed product management team and collaborated with external development team to execute product. • Achieved remarkable 1,376.29% increase in payment MRR. • Acknowledged for reducing Net MRR churn by impressive 59.35%.
VP of Marketing & Product
Real GeeksVP of Marketing & Product
Jun. 2018 - Dec. 2018Dallas/Fort Worth AreaIn that executive role, I actively collaborated with the CEO, CTO, VP of Sales, and VP of Account Services of our parent company (Fidelity, NYSE:FNF) to implement strategies that led to a notable decrease in customer attrition and the successful expansion of our business. My Notable Achievements Include: • Oversaw monthly advertising budget of over $100K. • Achieved significant 40% decrease in cost per lead (CPL). • Integrated and optimized real-time data from more than 10,000 sources, leading to substantial $20M+ increase in annual recurring revenue (ARR).
Chief Operating Officer
Zen Media Chief Operating Officer
Sep. 2017 - May. 2018Dallas/Fort Worth AreaAs the Chief Operating Officer, I took charge of leading and inspiring our executive team in operational endeavors while closely monitoring the progress of innovation initiatives within the organization. I also delved into intricate financial data analysis, providing precise and timely recommendations for mergers and acquisitions. My Key Accomplishments: • Increased team size by over 200% while achieving gross margin improvement of more than 100%. • Developed groundbreaking strategy for Dippin' Dots, resulting in over billion organic impressions and winning Gold Addy Advertising Award from American Advertising Federation. • Spearheaded strategy and oversight of digital product development, as well as managing product roadmap. • Supervised all aspects of online marketing, mobile and web applications, public relations, paid media, content marketing, influencer marketing, and video production for entire company.
General Partner, VP of Product Management
Tricent CapitalGeneral Partner, VP of Product Management
Jun. 2016 - Sep. 2017San Francisco Bay AreaDuring my tenure with this company, I collaborated with team members to develop the Fundability Score, a data-driven tool that accurately predicts the potential ROI of startup investments, greatly improving our decision-making processes. Additionally, I was responsible for crafting and implementing standard operating procedures (SOP) for the efficient sourcing and selection of deals, ensuring our operations ran smoothly and effectively. My Key Accomplishments: • Delivered guidance and mentorship to executive management teams of portfolio companies, sharing best practices in Product Management, User Experience (UX), Marketing, and Customer Success. • Invested in and exited portfolio company, yielding impressive 200% return on investment within a year. • Spearheaded development of comprehensive online course platform tailored to angel investors and founders, facilitating their knowledge and growth in entrepreneurial landscape.
Co-founder, Chief Product Officer
RespondologyCo-founder, Chief Product Officer
Nov. 2014 - May. 2016Dallas/Fort Worth Area(SocialCentiv was acquired and Rebranded as Respondology.) As an executive leader, I managed VPs and directors in Product Management, UX, and Engineering, overseeing a $5M budget with precision. I developed and implemented transformative Standard Operating Procedures (SOPs) for these critical areas, significantly improving operational efficiency. In addition, I established ongoing education programs to drive team excellence. My strategic focus extended to building strong stakeholder relationships, where I passionately promoted our products and delivered compelling keynote presentations. My Key Accomplishments: • Implemented international Net Promoter Score (NPS) system resulting in improving NPS by impressive 113%. • Filed over 10 US patents, with 3 patents issued. • Led geographical advertising initiative that received prestigious Silver Addy Award from American Advertising Federation (AFF). • Attained remarkable 100% reduction in product development life cycles. • Significantly reduced customer churn by 50% and increased daily active users (DAU) by 47%. • Secured remarkable results, including 100% reduction in product development life cycles, 50% decrease in churn rate, 47% increase in daily active users (DAU), and remarkable 113% improvement in NPS score.
Co-founder, VP of Product
RespondologyCo-founder, VP of Product
Dec. 2009 - Oct. 2014Dallas/Fort Worth AreaIn my entrepreneurial venture, I co-founded the company and secured a remarkable $12M in funding, demonstrating my ability to drive strategic growth. I personally oversaw the product roadmap strategy and effectively managed a substantial $3M R&D budget. In addition, I took charge of all technology communications with the press, investors, and cross-department teams, ensuring a unified and impactful approach to our endeavors. My Key Accomplishments: • Established and built Product Management, UX, and Engineering departments, including recruiting VP of Engineering and growing engineering team from 1 to 14. • Achieved significant user base growth of 1500% within five days after launching at SXSW 2013. • Played pivotal role in the company's recognition, including winning Entrepreneur Magazine's .net 100 Award and Frost and Sullivan's Customer Value Leadership Award. • Garnered public attention through published works in reputable publications such as CIO, Inc., Forbes, ReadWriteWeb, Mashable, Infoworld, and Huffington Post.
Director of Product Management
Agency EntourageDirector of Product Management
Aug. 2008 - Nov. 2009Dallas, TexasIn a leadership role, I managed a dynamic team comprising Senior Product Managers, Group Product Managers, and Product Managers, fostering seamless collaboration and ensuring the efficient management of projects. To drive strategic growth, I executed a plan to expand the team's headcount, enabling our firm to meet heightened demand and explore new opportunities with agility and success. My Key Accomplishments: • Developed and presented detailed product roadmaps to notable clients such as McDonald's, Shiner Bock Beer, and The CW, resulting in successful partnerships and client satisfaction. • Played pivotal role in recruitment, training, and development of highly skilled and versatile team encompassing Product Management, User Experience (UX), and Engineering. • Crafted and executed product strategy for popular CW TV show, The Vampire Diaries, resulting in significant increase in monthly active users (MAU) surpassing 1M mark. • Pioneered creation of revolutionary product that seamlessly combined digital outdoor projection with live Twitter streams, generating over 10,000 social media engagements per event.
Group Product Manager
Root & MadisonGroup Product Manager
Sep. 2007 - Jul. 2008Dallas/Fort Worth AreaIn that previous position, I spearheaded the development and launch of the flagship product for a cutting-edge technology company, establishing us as pioneers in digital innovation. My versatility shone as I took on multiple roles, seamlessly transitioning between Product Manager, Product Designer, Developer, and Product Marketer. Additionally, I excelled in managing and cultivating relationships with a diverse array of stakeholders, including clients, advertising agencies, and agency clients, ensuring the successful growth of our business. My Key Accomplishments: • Presented influential keynote presentations and moderated panel discussions to promote firm's innovative products. • Conceptualized and developed engaging written content, hosting informative podcasts, and producing compelling product tours and guides to generate demand. • Defined and executed vision and roadmap for Urban World Film Festival, attracting over 10,000 users in under a week. • Achieved 200% increase in revenue through sale of fractional Product Manager retainers to advertising agencies. Career Note/Additional Experience: Graphic Designer, Farmers Insurance, Oklahoma City

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