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Genesis CloudDigital Marketing Manager
Mar. 2023Berlin, GermanyGenesis Cloud offers accelerated cloud GPU computing for machine learning, visual effects rendering, big data analytics, and cognitive computing. I am excited to learn from my new colleagues and contribute to the growth and success of the company. Please feel free to contact me if you'd like to learn more about the company.
Razor GroupPerformance Marketing Manager
Jun. 2022 - Mar. 2023Berlin, Germany-Managing multiple DTC brands portfolio -Achieved MoM 20% growth on sales, the conversion rate from 2% to 6% on BFCM campaigns, and contributed 30% of the overall revenue of the company -Paid social Meta/Facebook (DPA/DABA ads, retargeting ads), Instagram, YouTube, Pinterest, TikTok, Reddit, etc. -Paid search Google Ads (Search, PMax, DSA, RLSA, Shopping, Video ads), Microsoft/Bing ads -Campaign assets creation (Static images, Videos, Blogs) -Campaign optimization (CRO, ROAS, ROI, CAC, CTR, Clicks, AOV, LTV), budget management, Inventory management (Shopify, BigCommerce) -Conducting competitor, and keyword research (Ahrefs, SpyFu, Semrush) -Track, report, and analyze performance marketing dashboard, KPIs, and SERP rankings (Excel, Google Ads, Analytics, Search Console, Screaming Frog, Datastudio) -Performing SEO (ON/OFF/technical/Local) on website and campaign landing page -Organic Inbound content creation (Blogs, Videos, Infographics) to increase website traffic, decrease the bounce rate and increase Avg. session duration. -Social media planning and marketing
CENTOGENEDigital Marketing Specialist
Jul. 2021 - Dec. 2021Berlin, GermanyFull-time (Contract job) - Performed (Technical, ON/OFF page, Local) SEO, blog posting, and link building to increase inbound traffic by 20-30% on the website - Supervised paid search campaigns (SEA/PPC/CPM), budget management, and campaign optimization (CPC, CPA, ROI, ROAS, CRO, AOV, CTR, etc.) - Social media marketing (LinkedIn, Instagram, Facebook, YouTube, Pinterest) - Improved domain/page authority & quality score of the website - Collaborated with stakeholders & internal teams for marketing strategies & plans - Maintained website analytics and campaign reports (Adwords, Google Analytics, Search Console, Screaming Frog) - Conducted competitor & keyword research (Sistrix, SpyFu, SEMRush, etc.) - Engineered website's UI/UX components, campaign & landing pages - Content manager (WordPress/Typo3) & Email marketing (Pardot/MailChimp).
School of Digital MarketingDigital Marketing Executive
Sep. 2018 - Feb. 2019Pune, Maharashtra, IndiaManaged various clients' websites to help them improve their online and social media presence in the marketplace and industry. PPC Campaigns, Paid Social Media Campaigns, Search Engine Optimization, Client Website Design UI/UX, Content Marketing, Link Building, and other Digital Marketing activities were conducted in order to enhance the ranking of the clients' website and social media presence. -Planned Ad campaigns (SEA, PPC, CPM, video) -Designed UI/UX components for clients' websites and Increase landing page conversions by 15-25% -Performed Social media marketing, e-mail (MailChimp & HubSpot), and inbound marketing -Tracked the client's website analytics and website audit -Constructed analytical/performance reports (Data Studio, Moz, Ahrefs).
Printract.inOnline Marketing Executive
Sep. 2016 - Aug. 2018Bhopal Area, IndiaPrintract was a Bhopal and Gwalior-based online printing company that specialized in flex printing, T-shirt printing, digital printing, screen printing, vinyl printing, B&W printing, binding, and design of flyers, posters, and social media posters. A consumer merely uploads their designs, specifies their address and quantity, and their work being delivered at their door. Responsibilities were social media marketing, content marketing, Graphic/Video designing, conducting A/B testing on PPC/SEM Ads, Local/On/Off-page SEO, Client management, CMS, plan/direct online marketing Ad campaigns launching new customized products in which we launched Mobile Cases, Laptop covers, Posters for Bachelors, Greeting cards, etc. Being a start-up in the Media Printing Industry we collaborated with Firm Like Resonance, Uber, AIESEC, Titos, etc. -Coordinated with stakeholders and clients (B2B, B2C) -Graphic & video designing for product and social media -Performed Email, social media, and content marketing -Performed ON/OFF page search engine optimization -Built inbound marketing plan & strategies -Conducted A/B testing on PPC/SEM Ads -Content management system (WordPress).
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