Razor GroupPerformance Marketing Manager
Jun. 2022 - Mar. 2023Berlin, Germany-Managing multiple DTC brands portfolio
-Achieved MoM 20% growth on sales, the conversion rate from 2% to 6% on BFCM campaigns, and contributed 30% of the overall revenue of the company
-Paid social Meta/Facebook (DPA/DABA ads, retargeting ads), Instagram, YouTube, Pinterest, TikTok, Reddit, etc.
-Paid search Google Ads (Search, PMax, DSA, RLSA, Shopping, Video ads), Microsoft/Bing ads
-Campaign assets creation (Static images, Videos, Blogs)
-Campaign optimization (CRO, ROAS, ROI, CAC, CTR, Clicks, AOV, LTV), budget management, Inventory management (Shopify, BigCommerce)
-Conducting competitor, and keyword research (Ahrefs, SpyFu, Semrush)
-Track, report, and analyze performance marketing dashboard, KPIs, and SERP rankings (Excel, Google Ads, Analytics, Search Console, Screaming Frog, Datastudio)
-Performing SEO (ON/OFF/technical/Local) on website and campaign landing page
-Organic Inbound content creation (Blogs, Videos, Infographics) to increase website traffic, decrease the bounce rate and increase Avg. session duration.
-Social media planning and marketing