Chris Cotton

President & CEO @AutoFix Auto Shop Coaching

ConsultingBusiness Owner

Auto Repair Industry Expert | Business Growth Strategist | Leadership Coach With over 30 years of hands-on experience in the automotive repair and tire industry, I now dedicate my work to helping shop owners achieve the freedom, profitability, and balance they’ve always wanted. As the founder of AutoFix Auto Shop Coaching, I specialize in turning struggling shops into thriving, well-run businesses by focusing on leadership, financial systems, team culture, and accountability. I’ve been called a subject matter expert in auto repair management—and for good reason. From owning and operating multiple repair shops (including 24-hour service trucks and high-volume tire operations) to coaching hundreds of business owners, I know what it takes to succeed in a highly competitive and ever-changing market. My approach blends real-world experience with proven systems like Profit First, strategic leadership development, and KPI-driven coaching. Whether it’s increasing car count, maximizing technician productivity, improving cashflow, or building stronger leaders, my clients learn to stop working in the business and start working on it. Alongside coaching, I also host The Weekly Blitz Podcast, where I share insights on leadership, financial success, and growth strategies for auto repair shop owners worldwide. What I bring to the table: Transformational coaching tailored to auto repair shop realities Expertise in leadership development, team accountability, and culture-building Financial management frameworks that drive profit and stability A passion for helping business owners reclaim their time, purpose, and dreams If you’re ready to take your shop from surviving to thriving—or if you want to connect on leadership, entrepreneurship, or building strong teams—I’d love to connect.