Efendi Efendi - Category Manager, The Walt Disney Company

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Work Background

Amaze GlobalindoStartup Consultant, General Manager Sales & Marketing for Retail Online & B2B - Beauty Products

Jul. 2021Kota Medan, Sumatera Utara, Indonesia · On-siteBuilding a new business starts with forming an organization, and structure, using a new system and programs then managing the ways of working such as acquiring new B2B clients and monitoring logistics. Very successful in developing complete sales and marketing strategies, and also have developed good relationships with almost 300 clients/ businesses across Sumatera, and the result is that the firm has grown 500% month after month in just 6 months after launching.

The Walt Disney CompanyCategory Manager, Key Account Manager

Jul. 2017 - Jul. 2021Jakarta, Indonesia · On-siteAs a Key Account Manager/ Category Manager for Disney, Marvel, Pixar, and Lucas (Star Wars), I managed all local and regional clients very carefully, and assisted the client's business with implementing category strategy including assortment planning and promotional activities, to increase sales and customer satisfaction. Focus on Fashion, Home, and Stationery.

The Walt Disney CompanyEcommerce Manager

Jul. 2017 - Jul. 2021Jakarta, Indonesia · On-siteI also take care of the e-commerce business for the four brands Disney, Marvel, Pixar, and Lucas (Star Wars) in The Walt Disney Indonesia, ensuring all clients are happy with the online sales results, therefore, I must drive the business growth and build good working relationships with all key e-commerce partners, especially with their category and marketing teams to ensure e-commerce focus events and Disney signature campaigns are adhered to. Focus on all categories including FMCG and Digital products.

MatahariMall.comSenior Key Account Manager

Apr. 2015 - Jun. 2017Jakarta, Indonesia · On-siteMotivate sales and being responsible for achieving the sales target is the main thing that I must manage, also need to expand the business of existing clients/ suppliers and keep adding new business/ suppliers base by developing target supplier lists and setting up meetings to pitching and develop new relationships with a lot of potential suppliers. I did this for 2 years without failing to meet the annual sales target.

H&MProduct Merchandiser

Aug. 2011 - Apr. 2015Jakarta, Indonesia · On-siteI have a lot of background knowledge from my 9 years as a product Merchandiser, and H&M was the last company that I've been working as a Merchandiser. I feel that wherever I work, I will be a good analytical thinker who knows how to interact with people and present the company's values appropriately. This is how the Merchandiser role guided me to the next steps in my career.