PROINGED - Programa Provincial de Incentivos a la Generación de Energía DistribuidaCo-Responsible for Institutional Communication
Dec. 2018Provincia de Buenos Aires, Argentina · HybridAs Co-Responsible for Institutional Communication of the Distributed Generation Incentive Program (PROINGED), belonging to the Regional Electricity Forum of the Province of Buenos Aires (FREBA), various actions were carried out: Communication strategy: management and execution of a comprehensive communication strategy for PROINGED, ensuring adequate dissemination of its objectives, achievements, and benefits. This included the development of communication plans, identification of target audiences, and selection of effective channels to maximize reach and participation in the program. Content and materials: Persuasive and relevant content was created for different communication channels, direction, planning and execution of the PROINGED website, institutional and informative videos, publications on social networks and promotional materials. In addition, the design and production of outreach materials is supervised, ensuring the visual coherence and clear message of the program. Internal and external communication: effective internal and external communication strategies were implemented to keep PROINGED collaborators and the energy community in general informed and engaged. This included the organization of events, participation in fairs and conferences, and the strengthening of the presence in social networks. Inter-institutional collaboration: we worked closely with multidisciplinary teams within FREBA and the Subsecretariat for Infrastructure and Public Services of the Province of Buenos Aires to align communication strategies, enhance synergies, and guarantee a coherent presentation of the program. In addition, framework agreements were led with other institutions promoting the development of new renewable energy sources.