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Work Background
Red Sea GlobalSenior Director - PR & Communications
Dec. 2022Riyadh, Saudi Arabia
Red Sea GlobalDirector - PR & Communications
Feb. 2021 - Dec. 2022Riyadh, Saudi Arabia
Red Sea GlobalAssociate Director - PR & Communications
Jun. 2020 - Feb. 2021Riyadh, Saudi ArabiaAssociate Director - PR & Communications at The Red Sea Development Company
Red Sea GlobalSenior Consultant
Oct. 2018 - Jun. 2020Riyadh, Saudi Arabia
BCW GlobalSenior Consultant
Jun. 2018 - Jun. 2020Saudi ArabiaSupporting with communications strategy and delivery of marketing and communications activity for a number of key clients in Saudi Arabia, including The Red Sea Development Company, and the Vision 2030 Strategic Management Office.
RestrataHead of Sales Operations and Marketing
Nov. 2017 - Jun. 2018United Arab EmiratesLeading the sales and marketing effort at Restrata, a safety and security consultancy which aims to design and build resilience for our clients initially, followed by managing and responding to incidents should the worst happen. A core focus of the role was creating campaigns that resonate with target audiences, government bodies and organisations, and often the wider community in the regions in which Restrata operates. These campaigns seek to educate and inform, and align organisational expertise and beliefs with the needs of the audience / region in question, from sustainability, to improving road safety and building smart, safe cities of the future. Also key to the role was a smart approach to marketing, communications and sales, whereby campaign was conceived, content created and then re-purposed for delivery across multiple platforms, from blogs to op-eds, interviews to social posts, and emails to briefing events, with the aim of generating leads and raising awareness. The joined up approach allowed us to be truly efficient with our time and our costs.
RestrataMarketing Manager
May. 2016 - Nov. 2017United Arab Emirates
Cavendish MaxwellMarketing Manager
May. 2015 - May. 2016United Arab EmiratesThe role covered all aspects of marketing and communications for all departments/services and additionally for The Property Monitor. I was responsible for budget and creating/delivering mixed channel (ATL and BTL) plans for each service line, also handling partnerships with media, conferences/exhibitions, and associations to grow brand awareness and available reach for campaigns. Another key aspect of the role was content generation, from reports and white papers, to infographs, used as the starting point of campaigns across multiple channels.
MEEDMarketing Manager
Feb. 2014 - May. 2015DubaiMarketing Manager role that covered all aspects of marketing and communications for an array of conferences across the GCC. Responsible for budgets and creating/delivering mixed channel (ATL and BTL) plans for each event. Also handled partnerships with media and associations to grow brand awareness and available reach for campaigns. Conferences delivered include: Kuwait Energy and Water Efficiency 2014
Kurdistan Projects 2014
Dubai Clean Energy 2014
Oman Projects 2014
Invest in Egypt 2014
Kuwait Projects 2014
Invest in Egypt 2014
KSA Mining and Minerals 2015
Arabian Hotel Investment Conference 2015 In addition, I led the marketing and PR campaigns for a range of managed events for various clients looking to benefit from MEED contacts and event production. These included working with clients such as Bentley and Lafarge.
District LoungeProject Manager
May. 2013 - Feb. 2014DubaiMy first role in Dubai, proving to be an excellent opportunity to understand how businesses work in the UAE and build new relationships. - Sales, Marketing and Promotions: ATL and BTL campaigns, PR, social media activity, sale conversion for tables, group bookings and large events
- Reservation Management
- Operational set up and onsite management, 2 nights per week
- Entertainment and staffing management - Booking DJ's and Security, and responsible for the hostess rota, as well as organising payments.
Genting Casinos UKSales and Marketing Manager
Jan. 2011 - May. 2013Genting Club Manchester- Identify trends in marketing campaigns used by our competitors, as well finding new methods to market our facilities before our competitors try them.
- Manage all online activity including our website and booking system for casino, restaurant, bar and private hire facilities.
- Liaise with the design company to create and order all internal and external Point of Sale including posters, flyers, tickets, sales brochures, Christmas materials, adverts, radio campaigns etc.
- Develop internal events calendar including dinner shows, tribute acts, ladies nights, comedy nights etc.
- Handle and oversee all incoming booking inquiries for restaurant, bar and private hire.
- Communicate all offers, campaigns and events to staff throughout the business to ensure they are knowledgeable and able to sell where necessary.
- Outreach and networking activity to local business to drive sales.
- Manage member data and DRS loyalty card campaigns via i-kiosks.
- Manage all sms and eflyer campaigns with the intent of maximising member visits, improving visit frequency and encouraging the return of lapsed members.
- Assess local advertising opportunities, and construct written articles, adverts and press releases for magazines, newspapers and radio.
- Maximise press opportunities and build/maintain excellent relationships with key Press, PR and celebrities in the city.
- Manage Marketing budget and report monthly to GM and Regional Marketing Manager.
- Host/Manage events.
- Relaunch venue after $250k refurbishment
- Assist with relaunch and openings of new venues in North West of UK
Sakura Bar & Nightclub, ManchesterMarketing and Events Manager
Aug. 2010 - Jan. 2011Manchester, United Kingdom- Source new promoters and club events, establish a contract and commission agreement.
- Run corporate events and club nights from start to finish. Key focus on VIP Area management ensuring VIP guests have a great experience.
- Secure key press opportunities from celebrity guests: Tulisa, The Wanted, The Risk, Ricky Hatton, JLS etc.
- Maintain website, social media, and online presence.
- Responsible for all marketing - local media, radio etc.
- Outreach activity to local business to drive attendance and sales of booths, event hire etc
- Manage all promotional and hostess staff - completing rotas, training, on shift management.
The Circle ClubSales, Marketing and Events Manager
Oct. 2006 - Aug. 2010- Update website and social media with all upcoming events, new booth packages and membership deals.
- Create content for email and sms campaigns, maximising up sell opportunities to members and repeat visits.
- Analyse competitor activity and recommend new promotional techniques and events.
- Manage sales and events team - rotas, training, day to day management.
- Manage data for call streams - existing members, guest prospects, incoming prospects, new data etc.
- Manage outreach teams for promoting to local business and Uni students.
- Manage club night accounts and host/manage the events.
- A selection of key events managed: Inner Circle Westlife Birthday Party, Jamaican Athletics Team Dinner and Official Usain Bolt After Party, Mulberry Autumn/Winter Launch Dinner and Party, FTV Fashion Show in Barton Arcade, Furious Five Concert and After Party.
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