Alan Tyldesley

Luxury Marketing & Brand Consultant /Fractional CMO @A/TY Marketing

United Kingdom💰 Investor & VC🔥 Startup Founder💸 MarketingBusiness Owner📝 Influencer or Blogger🧑‍💼 C-level Executive🐦 Design🧨 Consulting🎥 Entertainment✨ Business OwnerBrand Marketing ManagerCommunications ManagerPresentation DesignerContent ManagerInfluencer Marketing ManagerGrowth HackerEvent ProducerCreative ProducerCopywriterCommunication DesignerBrand DesignerCustomer ResearcherPartnerProducerMarketing DirectorCMOAdvisor

Alan Tyldesley is an accomplished Luxury Marketing & Brand Consultant and Fractional CMO at A/TY Marketing. He specializes in driving brand growth and profitability for luxury brands by leveraging his expertise in strategic planning, brand development, and digital marketing. He has a proven track record in enhancing brand visibility, improving customer engagement, and increasing revenue. His approach is data-driven, ensuring marketing strategies are effective and yield a high return on investment.

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Startup Founder

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United Kingdom

Work Background

OutvertisingMentor

Mar. 2024London Area, United Kingdom · RemoteCoach and mentor as part of Outvertising's Mentoring Programme, which exists to help LGBTQIA+ talent, either new to or looking to join the industry, thrive.

EVOLVE Commerce ClubUK Ambassador

Feb. 2024London Area, United Kingdom · RemoteEvolve serves as a collective international hub comprised of expert commerce leaders who converge to learn from each other's experiences in a safe environment, share insights, and foster meaningful connections.

A/TY MarketingGlobal Marketing & Brand Strategy Consultant

Aug. 2023London, England, United Kingdom · Remote◆ Devised marketing strategies for luxury and boutique wine clients, driving brand differentiation and market engagement. ◆ Advised on brand positioning and omnichannel campaign execution, achieving enhanced brand profiles and customer acquisition.

SpotifyEMEA Category Development Officer: Retail

Dec. 2022 - Jun. 2023London, England, United Kingdom · Hybrid◆ Led Spotify's EMEA retail and travel categories, driving luxury retail advertising sales growth by 15% in 5 months through strategic partnerships and tailored marketing initiatives. ◆ Built senior and C-suite relationships, aligning Spotify's retail strategy and product roadmap with evolving industry trends and consumer preferences. ◆ Delivered thought leadership and contributed to global industry panels on consumer engagement, particularly around Gen Z engagement.

LampooGlobal Head of Brand Marketing & PR

Nov. 2021 - Dec. 2022London, England, United Kingdom◆ Transformed Lampoo into a leading sustainable second-hand luxury fashion retailer, tripling year-over-year revenue and expanding digital engagement. ◆ Assembled and led a team of 5 marketing professionals, managing brand marketing, PR, content, and social media strategy to enhance visibility and market penetration. ◆ Orchestrated successful UK and European market launches, achieving a 500% growth in social media following and solidifying the brand's luxury positioning.

HarrodsGroup Marketing & Communications Manager (Luxury Fashion & Accessories)

Jun. 2019 - Nov. 2021London, United Kingdom · Hybrid◆ Crafted and executed global omnichannel marketing strategies for the fashion & accessories categories, driving market share growth and elevating brand image across all media channels. ◆ Oversaw a small team and collaborated with cross-functional senior teams to establish comprehensive brand strategies, ensuring operational excellence and a unified brand voice. ◆ Launched high-impact marketing campaigns and cultivated luxury brand partnerships, achieving over 100% YOY sales increases for key partnerships and events. ◆ Championed Harrods’ sustainability and circular economy initiatives, leading to the development of environmentally-conscious consumer practices and contributing to a 14% improvement in brand equity metrics, establishing Harrods as a new voice in sustainable luxury retail and circular fashion.

YOOX NET-A-PORTER GROUPGlobal Brand Marketing Manager

Sep. 2016 - Jun. 2019London, United Kingdom◆ Revitalized THE OUTNET’s brand strategy, achieving a 50% increase in year-on-year new customer revenue, while defining and directing a strategic pivot toward long-term brand building and customer value. ◆ Led a global team of 13 in crafting and executing marketing campaigns across 14 key markets, fostering brand consistency and expanding customer engagement on an international scale. ◆ Deeply involved in data analytics and customer insights, guiding the YNAP group’s customer segmentation and attribution strategy, and aligning brand propositions to maximize commercial returns. ◆ Managed multi-million pound global media budgets and defined a comprehensive media strategy, maintaining robust agency relationships and delivering targeted marketing activities to bolster global brand visibility and market share.

Edwardian Hotels LondonGroup Brand Manager

Feb. 2014 - Sep. 2016London, England, United Kingdom◆ Directed a comprehensive rebrand, aligning the identity of Edwardian Hotels with luxury market expectations and delivering a cohesive customer experience. ◆ Expanded and led a marketing team of 5 to implement innovative cross-channel initiatives, resulting in elevated brand engagement and a strong market position. ◆ Spearheaded strategic partnerships with high-profile luxury designers, leveraging London Fashion Week's platform to elevate brand prestige and generate buzz both in-person and online, significantly boosting brand visibility and guest interest.

GREY London; Hugo BossGlobal Account Director

Sep. 2011 - Feb. 2014London, United Kingdom◆ Guided HUGO BOSS’s global fragrance marketing strategy, from customer insights and product launches to multi-channel campaigns, receiving the P&G Rising Stars award for outstanding achievement.

Bray Leino YuccaSenior Digital Account Manager

Feb. 2007 - Sep. 2011◆ Led digital strategies and execution, driving online engagement and customer conversion, and managed integrated campaigns to meet and exceed client objectives.