Wilson Andrés Madrigal Vega - senior Data Analyst, PGD

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Work Background

Publicis Global Delivery (PGD)Senior Data Analyst

Feb. 2024Bogotá, Distrito Capital, Colombia

HMD America Inc.Data Analytics Lead

Mar. 2023 - Apr. 2024Bogotá, Distrito Capital, ColombiaIn my current role at HMD US, I have taken the helm as a Data Analytics Lead, focusing on the US market. My primary responsibility involves designing and implementing innovative data structures and interactive dashboards. These tools have been instrumental in elevating the tracking of key performance indicators, leading to a notable enhancement in website performance. Collaborating closely with the CRM team, I have monitored and analyzed the results of email campaigns, optimizing marketing strategies and customer engagement. Additionally, I serve as a vital bridge between the global team and the US market, ensuring a seamless integration of local market needs into our global initiatives.

MindshareAnalytics & Reporting Manager

Dec. 2019 - Mar. 2023At Mindshare, a WPP Media Agency, I led the Analytics & Reporting department for Latin America. In this capacity, I was the primary contact for managing data for Media Leads, both on the client and agency sides. My team and I were dedicated to supervising the performance of various campaigns and initiatives, which involved pioneering research and development of dashboards specifically tailored for Kimberly's brands. This role enabled me to improve their reach, performance, and investment goals.

iProspectRegional Business Intelligence

Sep. 2017 - Dec. 2019Bogotá D.C., ColombiaIn my role at iProspect, part of the Dentsu Aegis Network Media Agency, I led the Business Intelligence Team for GM Motors in key South American markets. My responsibilities included overseeing data analysis and managing the data team, ensuring the success of regional pilot projects for GM's concessionaires. I established robust data collection processes, created advanced dashboards, and automated various processes to improve efficiency. A significant achievement was the integration of data from Google, Facebook, and GM's marketing team, which allowed for comprehensive tracking across the conversion funnel. Additionally, I managed the data for Kimberly brands' digital initiatives, enhancing ROI and CPL, and played an active role in identifying new business opportunities by leveraging data insights in collaboration with GM's marketing team.

Talleres BlindamosAnalista financiero

Jan. 2015 - Mar. 2017Caracas, VenezuelaAnalisis de los diferentes indicadores de la empresa y planeacion y seguimiento a la ejecucion presupuestal, indicadores de gestion y apoyo al area de importaciones.

Taleres BlindamosAnalista financiero

Jan. 2015 - Mar. 2017Caracas, Venezuela

consumer pharmaceutical sasAnalista financiero

Jun. 2014 - Dec. 2014BogotaAnalisis financiero y elaboracion de presupuestos, seguimiento y ejecucion de lo presupuestado y seguimiento de compras y analisis de costos.

ConvergysBilingual Customer Service Representative

Sep. 2011 - Dec. 2011atencion bilingue al cliente.

Universidad antonio Nariñoasistente planeacion

Jul. 2010 - Dec. 2010seguimiento de presupuestos, elaboracion de presupuestos y proyectos de inversion, desarrollo de indicadores de gestion para las distintas areas de la universidad y acompañamiento a los indicadores para verificar su ejecucion.

MInisterio de relaciones exteriorespasante

Aug. 2009 - Jan. 2010Desarrollo de indicadores y manejo presupuestal