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Work Background
Taman Safari IndonesiaDigital Strategist - Freelance Consultant
Aug. 2024 - Dec. 2024Jakarta, IndonesiaTarget Audience Analysis and Content Needs
Identify the most effective digital channels for each target segment (e.g., Instagram for mothers and teenagers, YouTube for children’s educational content). Multi-Platform Content Strategy Development
Design tailored content strategies for TikTok, Instagram (feeds and reels), YouTube, and YouTube Shorts, leveraging each platform’s strengths to promote education, awareness, conservation, and recreation.
Develop cohesive yet optimized campaigns across platforms to ensure Taman Safari’s conservation message is effectively communicated. Collaboration for High-Quality Content Production
Provide clear and detailed briefs to production houses to ensure alignment with Taman Safari’s goals and messaging. Innovation and Adaptation to Content Trends
Keep content relevant by incorporating innovations like augmented reality and influencer collaborations to expand reach.
Align content with current trends and audience expectations, ensuring Taman Safari stays at the forefront of digital conservation and recreational content. Content Production and Supervision
Collaborate with content production teams and partners to develop visually appealing and informative materials.
Provide creative direction on visual treatments, including color selection, composition, and style aligned with the target audience. Content Analysis and Optimization
Provide data-driven recommendations to enhance engagement, reach, and conversions.
Trend Monitoring and Content Innovation Collaboration and Communication
Coordinate with the marketing heads of various business units to ensure message consistency and maximize content impact.
Present regular progress reports to stakeholders on the effectiveness and outcomes of content strategies.
Monitor, review, and provide feedback on social media accounts and Google My Business for Taman Safari Indonesia’s head office and all business units.
TikTokProduct Marketing Manager
Apr. 2024 - Aug. 2024Jakarta, IndonesiaSpearheaded the introduction, penetration, and optimization of the "TikTok One" product suite, including TikTok Creative Exchange, TikTok Creator Marketplace, and TikTok Creative Challenge, tailoring solutions to meet advertiser needs and objectives. Drove market entry and growth in Indonesia by equipping teams with tools, training, and resources to effectively sell the product, while gathering first-line market insights to inform product strategies and drive business expansion. Collaborated closely with the APAC Product Marketing Management (PMM) team to ensure strategic alignment across the product lifecycle, crafting compelling product messaging and positioning that resonated with diverse advertiser segments. Partnered with business teams to plan and execute marketing campaigns, addressing advertisers' creative challenges by connecting them with tailored creative solutions from TikTok's innovative product suite. Developed customized creative strategies and solutions for advertisers to maximize campaign performance, ensuring a seamless alignment with their goals and objectives. Provided campaign-level operational support to deliver a smooth and hassle-free experience for advertisers, reinforcing trust and fostering long-term partnerships.
HwasameeMarketing & Business Strategy Consultant
Nov. 2023Madiun Regency, East Java, IndonesiaHwasamee (https://www.instagram.com/hwasameeofficial/) is a skincare brand that believes in the power of natural ingredients and smart formulations. Our key ingredient, purple rice extract, is packed with nutrients that help nourish, hydrate, and protect the skin. We focus on creating gentle yet effective products that work for all skin types. At Hwasamee, we care about quality and innovation, always looking for ways to bring the best skincare solutions to our customers. Through e-commerce, social media, and community engagement, we aim to make skincare simple, accessible, and enjoyable for everyone. My Role at Hwasamee is: Advising on marketing strategy, branding, and positioning for Hwasamee’s skincare products, with a focus on purple rice as a key ingredient. Developing and optimizing TikTok marketing strategies to drive brand awareness and engagement.
Setting up and advising on team operations, ensuring efficient workflows for marketing, content creation, and e-commerce management. Defining product pricing strategies, balancing competitive positioning with profitability. Leading UGC (User-Generated Content) campaigns and influencer collaborations to boost credibility and reach. Providing insights on e-commerce and social commerce trends to improve sales performance across platforms. Supporting content ideation and performance analysis for social media and paid advertising campaigns.
TikTokPartner Success TikTok Creative Challenge
Nov. 2023 - Apr. 2024Jakarta, IndonesiaOnboarded partner creators onto the TikTok Creative Challenge (TTCC) platform, ensuring a seamless integration and alignment with platform goals. Played a key role in the go-to-market (GTM) strategy and execution for Japan, Korea, and Thailand by sourcing MCNs and creators, aligning rate structures, and ensuring successful market entry. Developed and trained community moderators to foster engagement, maintain quality, and ensure smooth operations within the creator ecosystem. Managed product communications, including: Delivering timely updates on platform features and enhancements. Sharing campaign insights and performance updates to keep partners informed and aligned with objectives. Resolving platform-related issues, providing troubleshooting support to ensure a seamless user experience. Led creator education initiatives, equipping creators with the knowledge, tools, and best practices to maximize campaign performance and effectively leverage TTCC’s capabilities.
TikTokCreator operation Manager for TikTok Creators MarketPlace Indonesia
Jan. 2022 - Nov. 2023Jakarta, IndonesiaThe Creator Growth & Development function is dedicated to building a robust and sustainable creator ecosystem that meets both current and future brand demands on the TikTok Creator Marketplace (TTCM). We achieve this through scalable initiatives, training programs, and resources that empower creators to effectively execute brand collaborations. Key Responsibilities: Develop and scale a diversified supply of creator segments, sourcing, onboarding, and activating creators at scale to align with platform demands.
Gain a deep understanding of creators' needs, gathering insights, feedback, and sentiment to ensure their voice is heard and reflected in platform strategies.
Design and implement scalable programs and training initiatives, equipping creators with the knowledge and tools they need to successfully manage brand partnerships on TTCM.
Lead and execute activation programs that engage and activate creators across key verticals, fostering a strong, collaborative creator community.
ShopeeMarketing (ShopeePay). KOL Team lead
Sep. 2020 - Jan. 2022IndonesiaEstablishing the KOL division for Shopeepay & ShopeeFood
Supported diverse aspects of influencer marketing initiatives as directed by the Marketing Lead, ensuring alignment with overall marketing objectives.
Led the end-to-end execution of influencer marketing campaigns for merchants, delivering impactful results and exceeding client expectations.
Developed innovative and creative strategies to elevate influencer marketing efforts, focusing on unique approaches tailored to each campaign's needs.
Acted as a liaison between the Marketing Lead and merchants, providing strategic guidance on influencer marketing initiatives and content creation.
Created actionable recommendations for clients to expand and optimize their influencer marketing campaigns for greater reach and engagement.
Analyzed and communicated campaign performance results to internal teams and clients, ensuring transparency and insights for continuous improvement.
Spearheaded the development and maintenance of the company’s influencer database, ensuring access to a wide network of top-tier creators for future collaborations.
AnyMind GroupSenior Manager of Influencer Marketing
Apr. 2019 - Aug. 2020Greater Jakarta Area, IndonesiaI led the CastingAsia division in Indonesia, driving the company’s growth and establishing it as a key player in influencer marketing and multi-channel network (MCN) services. Key Responsibilities and Achievements:
Cross-Regional Projects: Successfully managed cross-border campaigns and collaborations to align strategies and deliver impactful results.
Brand Advertising & Promotions: Led local and international advertising campaigns, from ideation to execution, ensuring alignment with client objectives.
Content Distribution & Licensing: Developed and implemented content distribution plans, securing licensing deals to maximize reach and monetization.
Regional Resource Optimization: Consolidated resources across markets to improve operational efficiency and streamline processes.
YouTube Channel & CMS Management: Oversaw the management of partners' YouTube channels and supervised the YouTube CMS for Indonesia to ensure compliance and drive channel growth.
Partnership Management: Negotiated and managed complex partnership agreements, coordinating requirements to achieve mutual success.
Brand Development: Directed the strategy and design for corporate branding to enhance visibility and reputation.
Skills:
Product Management: Expertise in managing scalable marketing products and services.
Leadership: Proven ability to lead diverse teams and drive results.
Influencer Marketing: Specialized in building and scaling influencer marketing campaigns using AI-driven solutions.
Digital Strategy: Strong background in planning and executing digital strategies across various platforms.
Creative & Marketing Strategy: Adept at aligning creative campaigns with marketing objectives to achieve impactful outcomes.
Market Planning & Analytics: Skilled in analyzing markets to inform strategy and decision-making.
Artist & Content Management: Experienced in managing creators and content partners to foster long-term collaborations.
Brave BisonBusiness Development Manager, Indonesia
Aug. 2018 - May. 2019Greater Jakarta Area, IndonesiaBrave Bison is a leading Social Video company specializing in the creation, distribution, and monetization of video content tailored for the digital-first world. Collaborating with brands, creators, and platforms, Brave Bison helps businesses define their content strategies, align them with clear objectives, and execute campaigns that deliver measurable returns on investment. From concept to distribution, the focus is on creating impactful, audience-driven Social Video content. In my role at Brave Bison, I contributed to the growth and success of the business by: Managing cross-regional projects to ensure seamless collaboration and execution across diverse markets.
Leading local and international brand advertising and promotional campaigns, from pitching and closing deals to overseeing their execution.
Driving content distribution and licensing strategies to expand the reach and monetization of video content.
Consolidating regional resources to optimize workflows and enhance operational efficiency.
Managing partners' YouTube channels, ensuring consistent growth and adherence to platform best practices.
Identifying, pitching, and securing new partnerships and business opportunities to drive revenue growth.
Building a robust sales pipeline by tracking potential partners and analyzing their accomplishments.
Creating innovative digital advertising solutions to unlock new marketing opportunities and maximize revenue potential.
My experience at Brave Bison allowed me to merge creative and strategic expertise, enabling brands and creators to thrive in the fast-evolving social video landscape.
WebTVAsiaGeneral Manager
Aug. 2017 - Aug. 2018Indonesia WebTVAsia is a YouTube-Certified Multi-Channel Network (MCN) specializing in the production, management, marketing, and monetization of premium Asian video content. As one of Asia's fastest-growing digital media entertainment companies, with offices and studios across 9 countries, WebTVAsia collaborates with leading entertainment brands and artists from China, Korea, Japan, Hong Kong, Taiwan, Vietnam, Thailand, Malaysia, Indonesia, and Singapore. With over 1,000 top-performing channels and a global audience of over 1 billion monthly views, it ranks among the largest multi-platform video networks in the region. In my role, I was responsible for driving regional and cross-border initiatives, with key contributions including: Leading local and international brand advertising and promotion projects, from pitching and closing deals to execution.
Managing content distribution and licensing to maximize content reach and revenue potential.
Overseeing YouTube CMS management for Indonesia and providing support to partners' YouTube channel management.
Consolidating regional resources to optimize collaboration across WebTVAsia’s extensive network.
Identifying growth opportunities and developing strategies to expand partnerships and penetrate new digital content markets.
Sourcing, pitching, and closing high-value partnerships, building a strong sales pipeline through market analysis and tracking partner achievements.
Creating new marketing opportunities and maximizing revenue potential through progressive digital advertising solutions.
Shaping corporate brand strategy, providing design direction, and leading business development initiatives.
Negotiating and managing complex partnership agreements, including contract development and integration into business operations.
This experience has equipped me with a comprehensive understanding of the digital content ecosystem and a proven ability to deliver impactful results for partners and stakeholders alike.
University of IndonesiaPart-time Lecturer
Mar. 2017depokDesigned and conducted lesson plans, prepared materials, and conducted in-depth research on Radio Programming, content production, content distribution, content Monetization, etc to deliver impactful and engaging sessions.
Delivered effective teaching sessions, fostering interaction and understanding during allocated contact hours with students.
Evaluated and assessed student work, providing constructive feedback to enhance their learning outcomes.
Mentored students, encouraging personal and professional development through one-on-one tutorials.
Supervised and ensured fairness during examinations, maintaining a disciplined and supportive environment.
WebTVAsiaChannel Manager
Aug. 2016 - Aug. 2017Greater Jakarta Area, IndonesiaBuilt and nurtured trusted advisor relationships with partners, gaining a deep understanding of their channels and unique needs to deliver tailored solutions.
Actively managed content claiming and rights management processes, ensuring compliance and protecting partner assets.
Strategically planned and executed content strategies in collaboration with a diverse range of partners, driving growth and maximizing value.
Addressed high-severity requests and resolved issue escalations promptly, maintaining strong partner satisfaction and trust.
Supported ad hoc projects related to content claiming, providing valuable insights and operational expertise.
Conducted in-depth client and competitive analyses, generating actionable reports for legal and business teams to optimize copyright claiming activities.
Collaborated closely with legal, content operations, and finance teams to manage claimed rights and revenues, fostering successful and sustainable partnerships.
Politeknik Negeri Media KreatifLecturer
Sep. 2014 - Jan. 2016Depok, Srengseng SawahDesigned and conducted lesson plans, prepared materials, and conducted in-depth research on Radio Programming to deliver impactful and engaging sessions.
Delivered effective teaching sessions, fostering interaction and understanding during allocated contact hours with students.
Evaluated and assessed student work, providing constructive feedback to enhance their learning outcomes.
Mentored students, encouraging personal and professional development through one-on-one tutorials.
Supervised and ensured fairness during examinations, maintaining a disciplined and supportive environment.
Woman Radio 94.3 FM JakartaAnnouncer, Producer, and Social Media Specialist
Oct. 2008 - Jul. 2016Greater Jakarta Area, IndonesiaWomen Radio Jakarta is a leading lifestyle radio station tailored specifically for women. In my role as a producer, I was responsible for researching and crafting the scripts for the popular "Santai Siang" program. Beyond scriptwriting, I also handled the production of various audio content, including jingles, radio spots, and promotional segments for our programs. I utilized industry-standard software such as Adobe Audition, Ableton Live 9, and Cakewalk Music Creator 6 to ensure high-quality audio production. As an announcer, I served as one of the key radio personalities for the prime-time afternoon drive programs. This role involved engaging with our audience live on air, as well as conducting live field reports, bringing timely and relevant content directly to our listeners. In addition to my on-air and production responsibilities, I managed Women Radio's social media presence across multiple platforms, including Twitter, Facebook, and Instagram. My duties encompassed developing and executing content strategies, creating engaging content, and analyzing performance metrics. I was also responsible for generating detailed reports, scheduling posts, conducting A/B testing to optimize content performance, and planning effective hashtag and keyword strategies to increase our online visibility and audience engagement.
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