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Work Background
UserTestingDirector Strategic Partners, EMEA and APAC
Mar. 2022London, England, United Kingdom
Glassbox | The Most Secure Digital CX Orchestration SolutionDirector EMEA Channels
Jan. 2020 - Mar. 2022London, England, United Kingdom
HullabalookGlobal Client Relations Director
Apr. 2019 - Jan. 2020London, United KingdomOpened the retail enterprise market globally to build solid customer relations across the globe. • Created account plans for the top target accounts, go-to-market strategy to open the global enterprise market.
o Created use case scenarios from win and loss analysis and set up alliances in regions to exhilarate the sales.
• Voluntarily created Marketing/PR strategy, including market analysis, messaging, tactics and KPI’s to align the commercial objectives
Moxie Software, Inc.Regional Sales Director, EMEA
Jul. 2013 - Apr. 2019London, United KingdomManaged top 25 enterprise clients in EMEA with their Digital Customer Engagement strategy. Provide a commercially driven approach to building strong customer relations Implemented land & expand the strategy to open new opportunities and provide detailed account plans per enterprise customer to maximize growth and customer relation. • Managed the top 25 enterprise client relations in EMEA and North America. Build strong internal and external relations to reach the set objectives, turned customer issues around and created multi-year agreements. Created internal and external alignment.
• First 3 years responsible for new business and partner relations in the EMEA region
Puurpxl Consultant Sales and Marketing (interim project)
Jan. 2013 - Mar. 2013UK and NetherlandsA creative agency specializing in website design and development of customer engagement journeys. A three-month consultancy project where I coordinated the creation and implementation of a commercial plan for 2013-14. Providing strategic input for marketing and sales strategy to support the company mission. Development of sales tools to improve a go-to-market strategy, gain control of the sales cycles, prospect development, and sales development.
Mindjet LtdHead of Sales & Marketing Northern Europe, Middle East and Africa
Jul. 2010 - Dec. 2012Brentford United KingdomStarted as a sole contributor and build the team from 5 to 25 members of staff in 5 years, resulting in leading the UK office. • Build sustainable sales and partnership networks from the ground up in Northern Europe, Middle East, and Africa. • Created strategies and sales tools for customer success, sales, alliance and marketing including, budget management and team management across all functions, created of sales tactics for both new business as account management • Represented the region at EMEA MT and strategy meetings in the US. Acted as a spokesperson for media and marketing engagements
• Utilized a hands-on approach during sales, alliance and channel engagements
Mindjet LtdChannel & Sales Manager Northern Europe and Benelux
Jan. 2009 - Jan. 2010Brentford United KingdomManaged and developed the channel, sales and channel marketing in Sweden, Norway, Finland, Denmark, Iceland and Benelux, acting as point of contact for our partners (marketing, training and recruitment). Met sales quotas and aligned internal and partner sales teams. Defined and executed partner sales plans in each country to create better visibility of customers and sales.
Mindjet LtdGeneral Business Manager - Netherlands
Jan. 2008 - Jan. 2009Brentford United KingdomManaged and developed the channel in the region, acting as point of contact for our partners (marketing, training and recruitment). Met sales quotas and aligned internal and partner sales teams. Defined and executed partner sales plans in each country to create better visibility of customers and sales.
Also Account Manager and coordinated all Marketing strategies.
eGain CommunicationsMarketing Director EMEA
Jun. 2006 - Jun. 2008Slough, United KingdomSet-up EMEA marketing department in the UK. Started as a sole contributor and build the team in Europe and Africa
• Implemented EMEA marketing strategy, including ROI & KPI measurement across all marketing functions, budget management, data-driven market research, team management, and represented my department at the management team. Development, manage and execute Marketing campaigns successfully internally and externally EMEA wide.
• Created a partnership enablement program (creation strategy, process, and content) adopted by eGain globally as eGain’s partner eco-system. Brought alignment with sales, product, and marketing • Set up Inside Sales Department. Implemented lead qualification process, KPI’s the measure success and generated valuable pipeline for the Sales reps
Moody MarketingDirector/Owner
Jan. 2005 - Jan. 2007WindsorOwner of marketing agency providing the following services: Marketing/PR strategy, Streamline marketing objectives with Sales Objectives, Event marketing, Online Marketing, Creation of Measurement Tools, Inside Sales Go the market strategy, Customer Success, Channel Marketing, Digital, Lead Generation, Mergers & Acquisitions Consulting, Concept/brand development for clients and interim services, creation of digital strategy and budget and staffing management. Cendant/Travelport - Interim Regional Marketing Manager (Western Europe)
Provided marketing and communications support for go to market strategy, including localisation/ creation and implementation of: product positioning, marketing & PR-messages, product launch plans, sales tools etc. The team included reps in Portugal, France, Spain, Belgium and the Netherlands.
Aspect SoftwareHead of Marketing EMEA
Jan. 2002 - Jan. 2006Slough, United Kingdom(Concerto Software) Reporting to VP EMEA (UK) and VP marketing (US) managing marketing team and internal and external inside sales team, the development and execution of annual marketing and PR strategy for Europe and Africa.
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