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Work Background
Rob Huff Digital Marketing SolutionsDigital Marketing Strategist 👨💻
Jan. 2024I help outdoor and running specialty companies increase the visibility of their businesses and promote a healthy lifestyle with strategic marketing solutions.
First American TitleSr. Manager, Digital Marketing
Jan. 2022 - Jan. 2024Greater Sacramento- Responsible for developing and managing the digital marketing program for the five businesses within First American's Agent/Lender Group. - In conjunction with the vice president of marketing, was responsible for defining and executing the digital channel strategy, including marketing automation, advertising/paid media, SEO, social media, marketing tech stack, and website UI/UX. - Managed the day-to-day implementation of the HubSpot marketing automation platform for four lender businesses and Salesforce Marketing Cloud for Agency business services. - Built and maintained a master marketing dashboard for the Agent/Lender group, providing analysis and recommendations for optimizing the company’s efforts and maximizing impact across multiple channels.
- Led the development and execution of revitalized lender and agent social media programs, including editorial calendar, creative development, execution, and performance metrics.
First American Mortgage SolutionsSr. Manager, Marketing and Communications
Aug. 2014 - Jan. 2022Santa Ana, CA- Responsible for defining digital content strategy, and the execution of initiatives that drove lead generation and client engagement.
- Managed the day-to-day development, implementation and coordination of assigned initiatives, to generate sales leads, gain increased lender recognition of First American products, and establish the Company as a thought leader in the real estate and mortgage industry. - In conjunction with the vice president of marketing and chief marketing officer, was responsible for creating and executing product marketing and communication plans. - Wrote and edited sales proposals and RFP responses that have generated more than $10M in revenue in 2015.
First American Mortgage SolutionsContent Manager
Sep. 2012 - Aug. 2014Santa Ana, CA- Worked closely with the vice president of marketing and chief marketing officer to define all aspects of digital content and company communications strategy, and the execution of initiatives that drove lead generation and client engagement. - A constant champion for the next generation of digital marketing. Worked with senior leadership to develop new marketing and content strategies and identify innovative opportunities for breakthrough digital experiences. - Drove the strategy and execution of a new lender channel website. Worked closely with marketing leadership at the division and corporate levels to make sure the website was built successfully while maintaining tight deadlines. - Wrote and edited digital marketing content: website landing pages, email marketing, webinar/tutorial development, trade articles, and social for business initiatives. - Wrote and edited client-facing content: collateral, event invitations, press releases, print and digital advertising. - Built social media “outposts” for the company in preparation for the content marketing program.
- Led public relations initiative that has garnered article placement in trade publications (MortgageOrb, National Servicing News, MReport and Mortgage Banking Magazine) and speaking opportunities at industry conferences. - Educated sales and operations teams on current products and services and fostered internal collaboration related to sales and marketing. - Awarded Company Collaborator of the Year in 2013 for cross-functional development of sales presentations. - Featured as a subject matter expert in a corporate-wide webinar on how to create compelling content.
Clear CapitalCommunications Manager
Dec. 2006 - Jan. 2012- Helped place a small company on the map; led PR/marketing communications strategy that yielded tremendous results. - Reshaped brand messaging and content; writing copy for websites, employee and vendor blogs, email marketing campaigns, marketing collateral, executive sales presentations and product brochures. Ensured cohesive branding. - Rewrote content for two company websites (www.ClearCapital.com and www.REONetwork.com) to convey a higher level of professionalism and sophistication in the market. - Wrote market reports and marketing materials with a viewership of more than 40,000 customers, vendors and industry participants; releasing 36 monthly reports between 2009 and 2012. - Captured a 147% media coverage increase; judiciously managing outside public relations vendor to ensure brand messaging/positioning was consistent and on target. - Garnered coverage in CNBC, Forbes, MarketWatch, National Public Radio, Bloomberg Businessweek, and HousingWire; directing/collaborating with outside public relations vendor on strategy, placement and positioning. - Excelled in reshaping technical-based content into layman’s terms; leveraging adept, flexible writing skills to effectively engage across diverse audiences.
AerojetCommunications Manager
Feb. 1997 - Dec. 2006- Strengthened company’s go-to-market strategy; reshaped messaging and content for corporate exhibits, newsletters, intranet pages, email marketing, sales presentations, collateral, and website. - Excelled in reshaping technical-based content into layman’s terms; leveraging adept, flexible writing skills to effectively engage across diverse audiences. Wrote copy in AP style format. - Distinguished myself as the company’s PowerPoint expert; crafted/edited executive presentations for industry events and shareholder meetings. - Assumed role as company’s media contact; responded to media inquiries, spoke on the record on technical terms, and identified media spokespersons for topics. - Launched three new websites to support GenCorp and its subsidiaries; shaped brand messaging and positioning points, wrote/edited web content, and designed a fluid navigation flow. - Assumed role as trade show and exhibits lead; driving brand visibility throughout the U.S. and Europe, producing 5-8 trade show events annually.
California School Boards AssociationWriter
Sep. 1996 - Feb. 1997Wrote articles for the Association's quarterly magazine and bi-weekly newsletter.
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