PT. Amerta Indah OtsukaHead of Marketing for Pocari Sweat IONESSENCE
Jun. 2015 - Jan. 2017Greater Jakarta Area, Indonesia- Led initial market and consumer research to define launch campaign - Led initial product launch campaign through 360 brand campaign as well as provided initial sales guidelines for all channels (modern market, traditional market and special channels such as beauty clinics, spas, and beauty salons) - Together with sales team, negotiated to accounts for planogram. Succesfully acquired space outside current Pocari Sweat and so avoid space cannibalism. - Led initial credibility development by building relationship with Key Opinion Leaders in organizations for aesthetic doctors and skin specialists. - Led initial clinical trial to provide authentic proof on relations of consumption IONESSENCE to skin hydration. - 100% achieved 2016 target sales - Introduced office-to-office beauty workshop to directly approach potential target consumers (Maybank, DBS, MetroTV, Dentsu, etc) - Successfully negotiated marketing collaboration activity with respected beauty brands (ELLE, Shiseido, Lancome, Loreal, etc) - Succesfully created buzz in social media through endorsements of social media opinion leaders.