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Russia
Work Background
PT MC Living Essentials IndonesiaMarketing Manager
Jan. 2017 - Aug. 2021Greater Jakarta Area, IndonesiaKey Responsibilities
Support JVs for their initial setup in Indonesia specifically on the marketing side.
Conduct consumer research, create strategic direction for marketing campaign and supervise the implementation. Projects
Lawson Indonesia original product sales campaign improvement, resulting in new bento, product for new customer segment, and Machi Café lineup rebranding plan.
Store acceleration program planning and supervision
MCDelica marketing team and initial B2C campaign setup
Pintap – B2B online platform establishment – marketing campaign, develop marketing team, sales talk, Katalog. Within 2 years from pilot received funding and went independent.
PT. Amerta Indah OtsukaHead of Marketing for Pocari Sweat IONESSENCE
Jun. 2015 - Jan. 2017Greater Jakarta Area, Indonesia- Led initial market and consumer research to define launch campaign - Led initial product launch campaign through 360 brand campaign as well as provided initial sales guidelines for all channels (modern market, traditional market and special channels such as beauty clinics, spas, and beauty salons) - Together with sales team, negotiated to accounts for planogram. Succesfully acquired space outside current Pocari Sweat and so avoid space cannibalism. - Led initial credibility development by building relationship with Key Opinion Leaders in organizations for aesthetic doctors and skin specialists. - Led initial clinical trial to provide authentic proof on relations of consumption IONESSENCE to skin hydration. - 100% achieved 2016 target sales - Introduced office-to-office beauty workshop to directly approach potential target consumers (Maybank, DBS, MetroTV, Dentsu, etc) - Successfully negotiated marketing collaboration activity with respected beauty brands (ELLE, Shiseido, Lancome, Loreal, etc) - Succesfully created buzz in social media through endorsements of social media opinion leaders.
PT. Amerta Indah OtsukaHead of Above The Line for Pocari Sweat
Jan. 2014 - May. 2015Greater Jakarta Area, Indonesia- Led Pocari Sweat ATL campaign on introducing Pocari Sweat is safe for children's consumption through family campaign. Post campaign result: 80% increase among mass that Pocari Sweat is safe for children. - Led Pocari Sweat Out-Of-Home usage to strengthen presence especially in urban areas. Post campaign result: Increase awareness by 90% of current Pocari Sweat's campaign in Jakarta. - Led Pocari Sweat rejuvenation in Kidzania by improving the hospital to be more child-friendly yet communicating a clear message that Pocari Sweat is safe for children. Post survey: Pocari Sweat's establishment becomes top 3 attraction in Kidzania. - Together with digital and BTL team developed yearly communication pillars and execute 360 brand campaign - Ignited innovation project: Pocari Sweat new sachet for outdoor and overseas activity - Led brand researches (brand health, advertising and store tracking)
Bank of Tokyo-Mitsubishi UFJCredit Analyst
Jan. 2012 - Jan. 2014- In charge of 26 corporate accounts. - Conduct regular industry analysis - Create actual and projection financial statement analysis - Collecting financial information through interviews and visits
Fortune AdvertisingBusiness Unit Researcher
Jun. 2008 - Sep. 2008Went for four months internship. In charge of customer research for various accounts such Honda Vario, Pamol Drug, Bakrie Telecommunication and Johnny Andrean Salon.
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