Amel Mbatsogo

Digital and Analytics Transformation Leader @Laweba Conseil

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As Amel Mbatsogo, I have successfully led multiple digital and analytics transformation projects at Laweba Conseil. I have demonstrated expertise in leveraging data to drive strategic decision-making and operational efficiency. I have also been instrumental in developing innovative digital strategies that have significantly improved business processes, customer experience, and overall company performance. I have a proven track record of managing cross-functional teams and implementing advanced analytics solutions to solve complex business problems.

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Work Background

Laweba ConseilDigital, Data & Analytics Consultant

Mar. 2023Paris, Île-de-France, France · RemoteWith almost 10 years of experience in the industry, my expertise lies in providing digital strategy, data analysis, and analytics services to clients across various industries. I have a proven track record of delivering results-driven solutions and improving business performance for my clients. Main areas of expertise: Digital & eCommerce Strategy development - Develop and implement digital marketing strategies that drive business growth and improve ROI in collaboration with clients. - Conduct data analysis to identify key trends and insights that inform decision-making. Data analysis and visualization - Provide clients with regular reports on their digital performance and make recommendations for improvements. Web analytics, UX performance and Conversion rate optimization - Set up web analytics tools to track website performance and user behavior. - Conduct data analysis to identify key trends and insights that inform website optimization for growth.

ReservitMarketing and Communication Manager

Mar. 2014 - Oct. 2015Paris- Website redesign supervision and web agencies communication coordination. - Onsite content management and optimization (n°1 out of 6,66 M results) - External promotion: emailing, event participations, SEO, press advertising. - Creation of sales and communication materials for external promotion. - Budget management and optimisation (100K€).

ScalefastHead of Strategy & Insights

Oct. 2022 - Mar. 2023Paris et périphérieLeading the Strategy & Insights team (2 digital analysts and 3 eCommerce managers) aiming at elevating the understanding of client portfolio and develop internal best practices in addition to business and store analytics services delivery : Client Consulting - Provide insights by monitoring industry trends and analyzing data to forecast future business opportunities or risks - Help understand clients needs and develop data driven strategies/plans in partnership with Client Success Managers and eCommerce Managers - Delivery ad-hoc analysis and continuous performance monitoring to understand clients performance, develop insights to maximize business strategies, and build client deliverables Projects -Management of transversal projects including various stakeholders within Scalefast x ESW, ensuring quality, compliance with company objectives : service offer development, offer packetization, process development -Run insights led initiatives within client success, design and product teams in order to provide feedback to improve deliverables : data-driven methodology and scorecard creation, roadmap prioritization -Collaborate hand in hand with Data and technical teams in the creation of data analytics tools to facilitate a unified measurement framework for Client Success Managers and eCommerce Managers (P&L, dashboarding, UX & Analytics data, etc)

ScalefastHead of Digital Consultancy

Jan. 2022 - Mar. 2023Paris, Île-de-France, FranceLeading a team of 2 digital analysts as part of the Client Success department to help develop business performance by delivering professional services to client portfolio : Data Collection & Activation - Advise clients on the definition of a KPI Framework for their business - Advise and support in the deployment of measurement strategies - Advise, analyse and build personalized and automated monitoring tools (Google Data Studio, Quicksights) Strategy & Planning - eCommerce & Growth Strategy definition - Roadmap definition based on clients performance, forecasts and strategic objectives - Conversion rate optimization audits - Privacy compliance and impact assessments Optimization - Building business reviews to support client success strategies - Feature analysis (new release, evolution, performance) - Support clients in translating requirements to product and technical teams - Campaign & sales reports delivery

KeringData & Insights Manager - EAGLE

Jan. 2020 - Feb. 2022Paris et périphérieLeading Analytics, web performance and Seo product stream for 4 luxury brands : Alexander Mcqueen, YSL, Balenciaga & Bottega Veneta. Analytics & Insights - Designing, building and optimizing tracking/analytics implementation - Ensuring delivery by coordinating IT teams and prioritizing business needs - Coordinate testing and validation of the implementations - Driving and delivering ad hoc analysis for product optimization - Monitoring product & e-commerce performance (UX/UI) - Building and delivering monitoring dashboards (eCommerce, eMerchandising, SEO, Web Performance) Web performance - Defining and prioritizing optimization plans around site speed based on industry requirements - Coordinating developments, testing and validation of feature deliveries - Monitoring web performance optimizations SEO - Building and optimization SEO implementation on SFCC - Ensuring delivery by coordinating IT teams and prioritizing business needs - Coordinate testing and validation of the implementations - Monitoring technical Seo optimizations - Driving and delivering ad hoc analysis for product optimization Privacy - Collaborating with product and privacy teams for CMP implementation - Defining cookie management strategy on CMP platform - Contributing to global cookie indexation and classification - Communicating and training teams across organization Partnerships & 3rd Party Management - Contract management & renewal - Pilot partners across digital and tech departments - Support solutions delivery across digital and tech departments - Coordinate and translate business needs across teams to partners to support adoption

Unibail-Rodamco-WestfieldWeb Analytics Manager - Europe

Jul. 2018 - Jan. 2020ParisOmnichannel & Retail -Mapping KPIs and data sources for user path reconciliation -Identifying external technological partners to develop customer knowledge Digital & Analytics - Monitoring performances of digital and physical assets (web, app, terminals) for Europe - Ad-hoc analysis on product optimisation, loyalty funnels, paid traffic - Provide recommandations to product owners for optimisations - Define and maintain tracking plans for digital and physical assets - KPI framework definition for corporate and local teams - Dashboard conception for digital performance monitoring

ITELIOSWeb Analytics Consultant

Nov. 2015 - Jul. 2018Paris- Website and customer journey audits (Catalog, Funnels, eMerchandising) - Defintion, setting and troubleshooting of tracking plans (GTM, TagCo) - Dashboard creation and management (Tableau, Power BI, Bime) - Setting of social media tracking plans for campaigns (display, social, etc) - Client support on RGPD compliancy for tracking and analytics - Data evangelisation – training of internal teams on data topics - Client training to web analytics tools and methods. Accounts : L’Oréal Luxe, Pierre Fabre, LVMH, Courir, Picard, Casino, Decathlon Pro