Marcel Baron - Global Senior Manager Strategy, R&D, Miele X

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Work Background

Miele XSenior Global Manager Strategy, Research & Development

Jun. 2022Amsterdam, Noord-Holland, NederlandStrategy & R&D

Baron Growth StrategyBusiness Growth by Design, owner

Oct. 2020Delft, South Holland, NetherlandsI specialised in advising and executing corporations on growth strategies. - I identify new sources of revenue, e.g. New Products, New Markets, New Solutions, and Enhance Customer Value. CRM and Cx projects. I execute by implementing a client-centric, market-driven digital strategy focusing on actionable execution. - Technology focus: IoT, Web 3.0, Blockchain, NFT, Crypto, AI, Bots

IBM iXSenior Managing Consultant, Business by Design

Jan. 2012 - Oct. 2021Netherlands - GlobalIBM iX® works at the intersection of strategy, design and technology to digitally reinvent your business. As a consultant, I take a human-centred, outcomes-led approach to defining your digital strategy and delivering exceptional customer experiences to build your business by design. - By taking on a pace-setting role, accelerated the adoption of the new digital strategy group within the iX organisation and new ways of working. - I have implemented four global solutions for customer engagement, such as customer experience, analytics, channels and marketplaces. - I have facilitated more than 50 Design Thinking workshops and coached team and project members at clients to become better consultants. - 100% turnover targets and 70% utilisation achieved. - Career Coach - People manager - junior and senior consultants, Interviewed and hired young graduates. - Member Global Electronics Center of Competence - Facilitator and Trainer IBM Design Thinking x Industry

IBMSenior Marketing Manager, Innovative Marketing

Jan. 2008 - Dec. 2011Europe- Created a new approach for high-value deals with his SMART Influencer ECO system and implemented this in the Benelux organisation. - Build up a network of sourcing advisors and wrote yearly the business strategy and segmentation for the executive team and achieved the number of RFP invites by 25% and increased wins. - C-suite study award for the extra mile regarding 10+ CMO interviews. - Project manager for the IBM Innovation week in Benelux 2007 and managed ten marketing colleagues. This resulted in high quality and quantity of opportunities, 20% above expectations.

IBMMarketing Leader, Emerging Business Unit

Jan. 2000 - Dec. 2007- Managed five regional teams of seven senior marketing professionals in Europe. - Developed the marketing strategy framework and coached the five regions to develop the tactical execution improving productivity by 20%. - Budget responsibility between 2 and 3 Million euros for strategy and program development that created ROI of 15-20%.

IBMService Offering Manager, IBM Global Services, Network Services

Sep. 1996 - Dec. 1999 Europe Middle East & Africa- Creation and Development of ServicePac for Network Access. - Launched a new solution and approach in 9 months and eleven countries in Europe. - Project manager of the cross-functional team of 15 people. - IBM award for the innovation and integration of Hardware, Software, and Services.

Racal Electronics plcBusiness development manager & account manager

Jan. 1993 - Dec. 1996Delft Area, Netherlands- Implemented one of the first fiber optic (CATV) networks in The Netherlands. Achieved his targets of 2,5 Million Hfl. in sales with LAN, MAN and WAN solutions in Energy & Utilities, Cable TV operators and Defence industry.