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Work Background
Quantium MarketingClient Success & Digital Marketing Specialist
Jan. 2025Chile• Campaign Management: Manage and improve high-performing Google Ads campaigns, utilizing data-driven insights to optimize conversion rates and maximize budget efficiency.
• Project Leadership: Act as the primary Project Manager for a B2B client portfolio, keeping all technical tasks organized and ensuring cross-functional alignment across the post-sales lifecycle.
• Stakeholder Engagement: Conduct regular business reviews with clients to present performance data, align on strategic growth objectives, and demonstrate product value.
• Technical Configuration: Orchestrate technical platform configuration (GoHighLevel CRM) and resource alignment to accelerate time-to-value for new clients.
• Performance Optimization: Analyzed campaign data to inform strategy, achieving a 75x return on investment (ROI) for a key client within the first 3 months.
BeereadersProduct Manager
Jan. 2022 - Dec. 2024United States, Austin• Market Expansion & Product Strategy: Directed the development of the "Group Assignment" feature to enable seamless curricular adaptation and alignment with US standards (Texas & Common Core). This localization capability was the decisive factor for market entry, directly securing over $100k USD in initial contracts.
• Engagement & Retention Optimization: Spearheaded the end-to-end redesign of the student platform (UI/UX & Gamification), doubling average session time (100% increase). This engagement surge boosted renewal rates from 80% to 85%, preserving $1.5M USD in Annual Recurring Revenue (ARR).
• AI Innovation & Business Development: Conceptualized and launched an AI-powered reading fluency module (Deepgram) to measure speed and accuracy. Leveraged this feature as a strategic market entry tool (Trojan horse), acquiring new school clients and generating $20k USD in immediate incremental revenue.
• Quality Assurance & Operational Efficiency: Revamped the Product Development Lifecycle (SDLC) by implementing early QA and strict requirement definitions. Reduced critical post-launch bugs by 90%, slashing support tickets and cutting hotfix turnaround time from weeks to under 48 hours.
• Stakeholder Management & NPS Growth: Elevated Net Promoter Score (NPS) from 17 to 50 over two years by establishing a user-centric feedback loop, conducting continuous discovery interviews, and aligning the product roadmap with executive vision.
BeereadersCustomer Success Manager
Sep. 2020 - Jan. 2022Chile• Provided people management for the Customer Success function, building the department from the ground up by hiring, training, and mentoring a team of 3 consultants (CSMs).
• Developed and implemented scalable playbooks for onboarding, adoption, and renewal, establishing a continuous process improvement culture to enhance service delivery.
• Managed enterprise-level solution delivery and large-scale onboarding for major school districts, aligning Product, Design, and Data resources to ensure successful project execution.
• Implemented a data-driven engagement model using churn-risk forecasting (ChurnZero), preserving 80% of at-risk, high-value contracts through prioritized strategic outreach.
WebclassDirector de Capacitación
May. 2019 - Aug. 2020Chile, Santiago• Portfolio Management & Retention: Managed a B2B portfolio of 80 schools, executing strategic adoption plans that maintained an 85% renewal rate (surpassing the 80% corporate target) impacting over 40,000 students.
• Revenue Growth (Upsell/Cross-sell): Identified gaps in customer needs to execute consultative sales strategies, generating $10k USD in new revenue during the first year through software module upsells and interactive hardware cross-sells.
• Product Adoption & Onboarding: Led nationwide onsite training initiatives across Chile to drive LMS engagement, translating technical features into pedagogical value for teachers and administrators.
• Product Evangelism: Selected as the Official Product Trainer due to deep system mastery, standardizing educational content to improve user proficiency and reduce time-to-value for new clients.
GEAD Language CommunityEnglish Teacher and Academic Support
Aug. 2014 - Apr. 2019Santiago, Chile
Project Concern InternationalEducation Consultant
Nov. 2013 - May. 2014Liberia
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