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Network Power<100 people
Roles
💸50%
Marketing
⚖️50%
Legal
🐦50%
Design
Geos
🇭🇳100%
Honduras
Work Background
Social Butterflies KYCo-Founder
Jul. 2019Cayman Islands
YELLO MEDIA GROUPProduct Manager Social Media, TV and Digital Signage Solutions
Jul. 2017 - Feb. 2019Caribbean NationsResponsible for managing and driving the product planning and execution throughout the product lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, creating materials to support training and launch (Go to Market), and working closely with technology, fulfillment, sales and other back-office functions to ensure revenue and performance goals (KPI’s) are met. Responsible for creating holistic business plans to support continuous improvement to support growth and increased profitability in an outstanding innovative way.
YELLO MEDIA GROUPContent Marketing
Apr. 2016 - Jul. 2017Islas CaimánResponsible for developing and maintaining brand content to meet the agreed business objectives. Delivering content initiatives across multiple platforms and formats to drive sales, engagement, retention, leads and positive consumer behavior. Delivering content initiatives across region: Cayman Islands/ Belize/ Turks and Caicos Islands/ Aruba/ Bahamas/ Bonaire.
SEO strategy, content categorization, and structure, content development, distribution, and measurement Social Media Marketing/ Google Adwords/ Google Analytics/ Wordpress/ Mailchimp. Development of brand guidelines governance so content is consistent with the brand voice, style, and tone.
Channel management of digital content hubs and all supporting social channels including email/newsletter distribution, Internal Communication, and brand websites.
Measurement and optimization of campaigns a regular and ongoing basis
Produce and manage all creative resources including designing, writing, photography, and video production/editing. Integration of content programs with brand campaigns to drive brand to demand.
TBWA HONDURASDigital Creative Director at TBWA HONDURAS
Jan. 2015 - Jan. 2016HondurasResponsible for developing creative strategies for all of our clients and brands including: Pepsi, Mountain Dew, Coors Light, Pizza Hut, Denny´s, Gatorade and Cargill.
Responsible of campaign objectives and strategic media plan/advertising spots. Check all copy that generated by my team members Manage multiple projects, push clients towards fresh, exciting ideas
Liaise with clients
Complete time sheets and social media reports
Porter NovelliDigital Media Manager
Jan. 2012 - Jun. 2013San Pedro Sula, HondurasSocial Media Community Manager for The Coca Cola Company and Cervecería Hondureña brands including beer brands. Responsible for actively engaging customers and influencers within the social media channels.
Propose and manage new APPS.
Day-to-day management and development of editorial content on social media platforms, including tweets, posts and discussions.
Proactively interacting with online communities across all platforms
Using social media monitoring tools to monitor conversations and report on metrics.
Tesla MediaFounder
Feb. 2011 - Dec. 2015San Pedro SulaStarted my own media agency, providing freelance digital marketing, advertising and social media services. Offering commercial photography and video for advertising campaigns. Web development, digital marketing and Copywriting. Brand identity: Logo design, brand image. Our clients range from mid ranged businesses up to larger corporates such as Barena & Coca Cola Company. BTL execution. Digital Campaign measurements and metrics.
Ogilvy & MatherSenior Copy Writer
Jun. 2009 - Dec. 2011San Pedro Sula, HondurasSenior Copy Writer for brands such as Coca Cola, Sprite and Coca Cola Honduran brand products; responsible for campaign creation, content generation such as slogans and audio scripts for advertising audio-visuals.
Generating content and scripts for videos, commercials and radio as well as press releases.
Ensure the work the team produced adheres to branding guidelines and fits overall strategy and target audiences of each brand.
Interpreting account briefs, researching clients, their competitors and the target audience. Producing original, clear and credible ideas, messages, scripts and presenting these to clients and colleagues. Monitoring campaign effectiveness and delivering reports to clients.
Supervising Junior Staff (JR copywriters and designers)
McCann WorldgroupCopywriter
Feb. 2009 - Apr. 2009San Pedro Sula, HondurasResponsible for the linguistic content of Copa Coca Cola, a football Campaign that lasted 3 months; in the whole Latin America. With the campaign we worked across a range of media and formats. Monitoring campaign effectiveness updating and amending campaigns according to feedback and metrics. The website was created solely for the campaign and it was my responsibility to write content and keep the page up to date, minute by minute. I was also responsible for all web content, such as videos, pictures and ads.
Escuela Superior de Creativos PublicitariosTrainee Program "Yo también trabajé en Argentina"
Jan. 2008 - Dec. 2008As a part of my Copy writing Master's Degree, we enrolled in a trainee program where we worked at an agency with real clients briefs, developing the entire campaign: Concept, radio, TV, alternative media and was presented directly to brand managers.
Maersk GroupBusiness Development
Jan. 2007 - Dec. 2008Responsible for Identifying trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments.
Locating or proposing potential business deals by contacting potential partners; discovering and exploring opportunities.
Screening potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments.
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