YELLO MEDIA GROUPContent Marketing
Apr. 2016 - Jul. 2017Islas CaimánResponsible for developing and maintaining brand content to meet the agreed business objectives. Delivering content initiatives across multiple platforms and formats to drive sales, engagement, retention, leads and positive consumer behavior. Delivering content initiatives across region: Cayman Islands/ Belize/ Turks and Caicos Islands/ Aruba/ Bahamas/ Bonaire.
SEO strategy, content categorization, and structure, content development, distribution, and measurement Social Media Marketing/ Google Adwords/ Google Analytics/ Wordpress/ Mailchimp. Development of brand guidelines governance so content is consistent with the brand voice, style, and tone.
Channel management of digital content hubs and all supporting social channels including email/newsletter distribution, Internal Communication, and brand websites.
Measurement and optimization of campaigns a regular and ongoing basis
Produce and manage all creative resources including designing, writing, photography, and video production/editing. Integration of content programs with brand campaigns to drive brand to demand.