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Work Background
CUNY Hostos Community CollegeAdjunct Lecturer, Advanced Typography
Feb. 2023Bronx, New York, United States · On-siteImplemented a curriculum for Typography 2 that integrated new and traditional design principles and typography techniques, received positive feedback from students, and fostered a dynamic learning environment. Facilitated hands-on workshops, equipping students with practical skills in industry-standard tools such as Adobe Creative Suite, enhancing their employability, and preparing them for success in the design field. Developed and delivered projects allowing students to apply their knowledge to real-world circumstances. These sessions promoted creative thinking while also providing practical insights into the importance of typography in the design industry as a whole. Implemented a feedback-driven assessment strategy, providing students with helpful critiques to help them refine their typography projects. This individualized feedback loop aided students' continual growth and developed an excellence culture in the introductory typography program.
KnownSenior Designer
Sep. 2021 - Nov. 2023United StatesSuccessfully converted strategic insights into beautiful designs, both in-house and for clients, winning over directors and the C-suite. Supported team retention and growth through the mentorship of junior team members. Presented and explained design concepts to internal team and clients, effectively driving project buy-in and securing client approval rates on design proposals. Known's website, social media, event collateral, and printed works increased website traffic by 30% and social media engagement by 25%. Elevated brand image through meticulous & ensured work was consistently on-brand Collaborated extensively with writers, creative directors, and associate creative directors to develop campaign designs for prestigious clients including Acrisure, Stackwell, Evolve, Google, and Build-A-Bear.
Gap Inc.Senior Designer
Jun. 2021 - Mar. 2022United StatesIncreased customer retention by 10% and expanded program sign-ups through the creation and roll-out of a new branding design for the BR Rewards Program. Led the branding transition for the BR Rewards Program from product-centered marketing toward big picture narrative, evolving the design to align with the changing vision via email, OOH, web pages, print promotions, in-store designs, and social media. Collaborated with Barclays to successfully implement a sweepstakes campaign.
VerintSenior Graphic Designer
Mar. 2021 - Jun. 2021United StatesEnhanced user experiences via data visualization. Analyzed difficult data, collaborated with functional units, and artistically generated pixel-perfect visual tools for client pitches, quarterly reports, and digital advertising formats. Designed effective case studies, brochures, infographics, and interactive assets for corporate marketing. Ensured a unified visual language across various collateral to enhance brand cohesion. Created custom diagrams and graphics, adding a unique visual element to various projects. Effectively prioritized and managed workload using Only Office and maintained seamless communication with internal stakeholders and external agencies.
SARANKCO: Creative StudioDesign Lead
Dec. 2017 - Mar. 2021Greater New York City AreaCLIENTS: American Express • Sephora • BrightFunds • Morgan Stanley • Hilton • Leading Hotels of the World • 200 E62 • UiPath • NBA • Toys R’ Us Enhanced Sephora’s brand engagement through strategic trigger emails and multi-media campaigns. Successfully art directed and designed alongside the Sephora internal team to establish Sephora’s first credit card and accompanying advertising. Continuously developed new work methods in partnership with the Sephora brand team to boost creative buy-in from executives, provide innovative and engaging design approaches, and enhance design and production efficiency. Pitched, art directed, and designed targeted print collateral for American Express Centurion engagement campaign. Reimagined sustainable packaging and developed a premium invite-only product. Ideated and blueprinted the packaging and card art design for Serve Card. Scouted for an art-directed photo shoot with the Carlyle Hotel. Led the team on projects from concept to execution, leading brainstorms, collaborating with peers, and interviewing new hires. Contributed to a studio committee that charted a process around team structure for the studio at large, influencing the company's approach to fostering work camaraderie and sharing knowledge amongst co-workers. Counseled management on ways the creative team could improve the studio approach to client projects, lowering costs and increasing efficiency.
SARANKCO: Creative StudioGraphic Designer
Sep. 2016 - Dec. 2017New York, United StatesDeveloped strategically driven creative work for print and multi-channel digital media Succeeded in delivering several client-facing pitches for work that pushed Collaborated closely with production to ensure highest quality Executed design solutions across targeted email campaigns, digital ads, motion, web, decks, direct marketing materials, packaging, booklets, prints ads, and signage
SARANKCO: Creative StudioGraphic Designer
Feb. 2016 - Sep. 2016New York City Metropolitan AreaDeveloped smart, high-caliber visual design solutions for print and digital media Lead brands to imaginative visual design solutions
SARANKCO: Creative StudioProduction Artist
Sep. 2015 - Dec. 2015New York City Metropolitan Area
Paper Plus RocketCreative Director + Graphic Designer
May. 2014 - Sep. 2021Brooklyn, New York, United StatesCLIENTS:
Disney/Hulu • Freeform • Aech & Babu • Association of University Presses • Embrace Yoga • AURN • Video Advertising Bureau • Brisa Builders • Oxford University Press • Rutgers University Press • Washington University Press • Madali Hair • Floor 5 • VoteRunLead • First Presbyterian Church in Jamaica Founded a creative collective firm that provides brand identity, campaign development, editorial, and digital services across various industries. Facilitated new client acquisitions and design presentations. Led the rebrand for the Association of University Presses, providing a new identity system that reflected the organization’s renaming and future-focused initiative. Developed and launched the brand identity for start-up beauty company Madali, legitimizing the brand among stylists and celebrities.
Filtro Design Inc.Art Director
Jan. 2014 - Dec. 2015Brooklyn, NYCLIENTS: Oxford University Press • Rania Designs • Craig Envelope • GFAI Investimentos ------ My artistic sense, love for playful exploration and tenacity was the driver behind the work I explored at Filtro. Demanding work with a small team, my entrepreneurial spirit acted as a soundboard for the owner of the studio. From offering up suggestions on new positions to consider for the business, inspiring ideas for products, and developing creative that clients needed. —Self-directed brand identity development for start-ups and established brands —Explored new approaches to creating unique and own-able visual identities
iced media®Senior Designer
Jan. 2014 - Dec. 2015Greater New York City AreaBRANDS:
Yves • Earth’s Best • Terra chips • Kiehl's • Redken • Ford • Walmart
------
Designer for a digital marketing firm
—Developed visually-engaging social media campaigns from concept to final execution as well as collaborative brand identity systems
—Designed client-facing pitch deck presentations.
Oxford University PressDesign Lead
Jan. 2011 - Dec. 2013Throughout my time at Oxford University press I managed over 100 titles per year with high approval rates along with accolades from Managing Editors, Authors and Design peers. Effectively executed against design strategy to address budget and ensured projects were well planned to meet deadlines. Daily, I hired, and managed in house as well as freelance talent. I hired and performed evaluations for employees. I continuously pushed and set elevated visual design expectations. Reviewed post-production work, checking color and other specs. I also did weekly design presentation to key team members in the marketing and managing editor —Key member of the team that formulated an inventive book design system, which increased profit margins, expedited marketing efforts, and redirected design resources.
—Developed an intranet-based website as a content management tool for book designed overseas. This increased design accuracy, provided version control for book cover series and decreased the cost
—Maintained ongoing communication with editors to assure timely execution and follow through of assigned titles from proposal to bound book
Oxford University PressSenior Designer
Jan. 2010 - Dec. 2011New York City Metropolitan Area—Exhibited stellar creative skill in crafting a distinct visual style for books in the marketplace and devised internal visual design guide for departments
—Developed and maintained relationships with freelance designers and vendors
—Organized and assisted in project management for design projects
Oxford University PressDesign Associate
Jan. 2009 - Dec. 2010—Crafted bespoke visual narratives to support the content for each book.
Oxford University PressDesigner
Jan. 2008 - Dec. 2009—Lead the workflow and deadlines for over 50 titles for understaffed department
Ink - connecting with travellersGraphic Designer
Jan. 2007 - Dec. 2008New York CityAs a Designer for Go, AirTran Airways’ in-flight magazine, I lead each issue from concept to completion, designing the style of the magazine, overseeing the layout, sourcing images, and checking printer proofs. The position necessitated familiarity with current fashion, photography, travel and layout design trends. I was also in charge of photo essays and scheduling . I communicated frequently with photographers, illustrators, talent, and stylists, scheduling photo shoots and negotiating costs. I took part in brainstorming sessions to come up with ideas for feature pieces or themed issues. —Art directed and created a travel and sports photoshoot for a feature piece about renowned athletes. —LPGA golfers I was given writing credit for the Hard Rock Hotel review and the “Generation T” feature article.
—Within budget, I successfully prepared an exclusive Pen + Teller photoshoot for a special Las Vegas tourism edition.
Conde NastGraphic Designer
Jan. 2005 - Dec. 2006New York City Metropolitan AreaAs a designer who worked within the marketing department of Self Magazine, Brides, and Bon Appétit magazines I ideated multi-media collateral and ads of various scale. Following a project through from start to finish, I worked with vendors for large scale, mass production pieces to smaller scale works I crafted by hand. —Designed wayfinding signage, brochures, and ads for week long celebrity attended event Self Center, and Self Workout in the Park —Designed and constructed print for major board members retreat
Manning Selvage and LeeFreelance Production Artist
Sep. 2003 - Feb. 2004New York
McCann Regan Campbell WardFreelance Production Artist
Jun. 2003 - Sep. 2003Layout, Design and Production for a small Advertising AgencyLayout, Design and Production
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