Aaron Thompson - Director of Product Marketing, Axios HQ

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Network Power<100 people

Roles

🔥100%

Startup Founder

✨100%

Business Owner

🧑‍💼100%

C-level Executive

Geos

🇵🇭50%

Philippines

🇺🇸50%

United States

Work Background

Axios HQDirector of Product Marketing

Apr. 2023Remote

RedfinSr Product Marketing Manager

Aug. 2021 - Apr. 2023Seattle, Washington, United States● Developed and deployed updated product positioning and sales track for RedfinNow based on customer insights and feedback. This resulted in more brokerage consults being generated by Redfin’s Home Sales Advisor team. ● Spearheaded strategy and working groups to optimize Redfin customer’s landing page experience and drive higher conversion on site with owned media and increase profitability of paid media pushing customers to the website. ● Created and championed the Military and Veteran GTM plan for implementation by the brokerage

AmazonSenior Marketing Manager

Aug. 2017 - Aug. 2021SENIOR MARKETING MANAGER, AMAZON BUSINESS JAN ’21 – Aug ‘21 ● Developed & deployed the go-to-market strategy and measurement plan for the first Amazon Business mobile app across nine countries. This program drove +100K monthly downloads and +200K monthly app users, leading to +15% revenue growth per customer on average. ● Created strategic programs for key merchandising events like Prime Day, & executed multi-channel activation campaigns that drove +500M impressions, +30% increase in engagement with current customers, & +10% lift in revenue. MARKETING PROGRAM MANAGER AMAZON BUSINESS JUL ’19 – DEC ‘20 ● Built & managed the first telemarketing program in Costa Rica & grew the team to 27 members in six months, exceeded the lost accounts recovery goal by 45% and increased revenue by 90%. ● Designed & led a customer UX study improving the customer registration flow by +5%. ● Launched and managed acquisition activities and developed three net new online navigation, ad placement acquisition channels in the new Canadian marketplace resulting in customer growth that was +25% versus goal. MARKETING ACQUISITION MANAGER, AMAZON BUSINESS JUN’18 – JUN ’19 ● Managed cross functional teams & 3 individuals to establish Amazon Business Associates program for businesses, along with measurement and attribution framework. This program reduced acquisition costs by +80% and drove +5% incremental customers. ● Developed and led onsite and email merchandising acquisition efforts that resulted in +600K new accounts. ∙ Managed +$65M in new vendor contracts and worked with cross functional teams for content syndication, paid search and web development, driving +70% of all traffic and +60% of all new customers. MARKETING MANAGER, AMAZON GO SEP ‘17 – MAY ‘18 ∙ ● Built the go-to-market and strategic scaling plans for +50 new Amazon Go locations, including grand opening and out of home marketing programs for pre and post opening, and developed five new private label products.

EagleViewSenior Marketing Manager

Nov. 2015 - Aug. 2017● Hit my goal to have 32% marketing originated bookings (MOB) (approximately $100M in revenue) for the Commercial vertical, through automated marketing nurture and sales enablement programs. ● Recognized leader selected as one of 40 individuals out the Vista portfolio of companies to attend the Vista Accelerate program designed to fast track high-performance individuals.

Heritage Security ProductsGroup Manager, Product Development and Marketing

Dec. 2013 - Nov. 2015Lead product development planning & sourcing strategies for 75 unique products, manufactured in US and International partner factories, which lead to nearly 200% YoY growth in sales. Developed and implemented actionable product roadmaps achieving strategic goals and allowing for product improvement through checkpoints at designated milestones. Direct factory audits for potential manufacturing partners in Beijing, Ningbo, and Shanghai China. Determined fit based on product cost, quality, total output potential and identified gaps for improvement. Managed relationship with factory owners, to bring factories up to quality and safety standards. Manage communication with over 5 international factory partners, including engineering, quality assurance, product design and manufacturing departments, ensuring production was on time and met cost and quality standards. Continuous reporting and communication to CEO of current factory status and potential new partner factory opportunities. Establish production and quality control process, which kept executive committee informed of current state and factories on schedule, all of which was documented in a reoccurring report. Create brand and go to market strategy, established executive support for the plan, and executed through managed agency personnel assets. Manage contracts and contract negotiations for retail customers, factory partners, logistics, and marketing agencies, ensuring contracts aligned with budgetary, production, quality and timing commitments.

SproutHiveFounder & Managing Partner

May. 2013 - Aug. 2017Provide thought leadership and direction in product, technology innovation and marketing strategy for clients looking to win in their channel Strategic business planning with focus on consumer driven innovation and market driven budgets and controls. Establish roadmaps meeting client’s budgetary and timing needs for marketing strategies, product and technology development, product lifecycle innovation, sourcing, media, and content strategies. Define product and promotion optimized channel distribution planning. Create consumer quality metrics with associated costs for strategic development efforts. Develop objectives, voice, target market and strategies for traditional and online marketing programs to drive ROI for clients Manage effective online marketing campaigns, on channels such as Google, Twitter and Facebook, which drive the brand’s message and value to the consumers. Set up qualitative and quantitative measurement aligned with business objectives use of web and social analytics (Google, Omniture, and Facebook) Determine strategy effectiveness and identify opportunities for improvement

Brand NetworksSenior Social Strategist

Jul. 2012 - Jul. 2013Developed and implemented a more efficient innovation process reducing time to present to client by 300% and increasing time to market by over 250% Created successful technology and marketing strategies for clients' combined 30 million fans which resulted in an average conversion rate of 70% for acquiring new customers and brand ambassadors. Developed close personal relationships with wide range of major clients, including retailers, financial institutions, and hotel chains; this helped me to respond quickly to opportunities and threats and do the right thing for their business.

Wegmans Food MarketsInternet Marketing - Social Media and Community

Nov. 2011 - Jul. 2012Set strategic roadmap that led to 200% increase in customer engagement and internal buy-in to social program in 6 months. Developed technology plan to bring near real time video feeds from partner farmers' fields (in multiple geo locations) to online channels Established company's social media policies and procedures for 40,000 employees Managed company‚ online branding and social media presence with messages that went out to 1 million customers weekly

Wegmans Food MarketsInternet Marketing - Quality Assurance and Customer Triage

Oct. 2010 - Nov. 2011Partner in managing the strategy and development of Wegmans first iOS native mobile application that enabled customers to prepare to shop. Developed and documented new software release process that reduced software development cycle by 50% and increased response to customer issues by 200%. Managed software releases - managed testing team, designed test plans, specified test standards, tested scheduling, managed test documents, reviewed test results and reported findings. Developed, established and managed first ever social customer service team of 8 individuals that increased response time to customers led to a 25% reduction in other customer service channels. Responsible for leading team in the development of the company’s first restaurant web presence. This project directly impacted the restaurants business by driving approximately 40% of reservations.

Wegmans Food MarketsSearch Engine Optimization / Search Engine Marketing

Jan. 2008 - Dec. 2009Established on site search architecture and development standards for the organization that contributed to the 150% increase in searches and page views. Coordinated and communicated between IT, Marketing and the Merchant team on all search strategy needs, in order to educate and achieve success Managed vendor relationships and the department’s search budget, resulting in a cost savings of over $60,000 in one year

Wegmans Food MarketsMarketing Coordinator

Sep. 2006 - Feb. 2008Managed the development, production, and distribution of print and online marketing communications:product catalogues, newsletters, brochures, promotional letters, case studies, insert media, advertisements, flyers, corporate website, apps, email, online display ads, sales support materials, customer surveys, etc. Coordinated all executive and merchant event logistics, such as venue, catering, speakers, set up and take down. Responsible for all promotional and marketing materials from concept through design and delivery, including print, video and web.

Wegmans Food MarketsFront End Coordinator

Apr. 2004 - Sep. 2006

US NavyOperations Specialist

Jan. 1996 - Jan. 2018Oversaw and directed the administration, training, HR, and medical departments, which directly led to a complete state of readiness for over 90% of the 71 individuals in the unit. This also led to the unit being selected as the 1 unit out of 5 to receive the unit of the year award from the Commanding Officer Counseled managers on how to deal with employee performance issues, recruiting matters, termination discussions and compensation issues Responsible for training program leading to over 80% advancement of eligible individuals Managed and implemented Human Resources programs, policies and procedures in a broad range of areas; including training and development, performance appraisals, health, safety, and state/federal benefit programs Developed employee orientation program aimed at improving the integration of new employees resulting in significantly increased productivity and higher levels of job satisfaction Qualified as Enlisted Surface Warfare Specialist, Enlisted Air Warfare Specialist, and Information Dominance Warfare specialist and the only Sailor in the command to have all 3. Selected as Sailor of the Year for FY 2007, 2012, and 2015.