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Work Background
HARTBEATStaff Writer, Consulting Producer, Branded Content
Feb. 2023Los Angeles, California, United States● Comedy Writer for the in-house creative studio that also serves as creative and cultural consultancy to Kevin Hart and the Hartbeat brand. ● Writing, pitching and executing ideas for nationally-distributed creative campaigns. This includes creative featuring Kevin Hart, other leading comedic and entertainment voices, and advertising partners from a range of industry categories – movies, streaming and linear TV series, gaming, automotive, consumer packaged goods, restaurants, retail, tech, travel, financial services, etc. – across multiple platforms.
Pocket FMCreative Lead - Writer
Jan. 2023 - Aug. 2024Los Angeles, California, United States● Oversee and mentor a dynamic team of Junior Writers, providing constructive feedback and guidance to foster their professional growth and enhance team performance.
● Conceptualize and write engaging screenplays and dialogue for promotional content. ● Proven track record of ensuring top-tier shows are supported by effective and captivating trailers to consistently exceed KPIs.
● Developed trainings in Keynote and Power Point.
WestbrookBranded Entertainment Writer, Original Content & Sr. Brand Copywriter
Jul. 2022 - Dec. 2022Los Angeles, California, United States● Developed original concepts for social and digital advertising to promote TV series and movies at Will Smith’s multimedia production company Westbrook Inc., partnering with stakeholders to secure collaborations with leading organizations, networks, and studios, including Marvel Studios, Peacock, Bel Air, Pampers, Snapchat, Weight Watchers, and Tourist Office of Dubai. ● Concepted and wrote original scripted and unscripted content projects with high-level stakeholders and brands, including Shaquille O’Neal, Angel City Soccer, META, Pampers and Weight Watchers.
Rally On MediaBranded Entertainment, Writer, Scripted Content
May. 2021 - Jul. 2022Los Angeles, CA● Generated $1M+ in funding for Rally On Media through content development and writing of on-brand TV and digital commercial scripts for media campaigns and marketing projects.
IRL - Do More TogetherUX Writer
Jan. 2021 - Jul. 2021Los Angeles, California, United States● Built dynamic digital presence and drove user engagement for The Together Fund at IRL Social Messenger through powerful storytelling, developing and leveraging marketing collateral and in-person, interactive event campaign strategies.
TwismSr. Brand Copywriter
Apr. 2020 - Dec. 2020Los Angeles CA, United States● Partnered with diverse stakeholders to launch digital currency app Twism during global pandemic, providing copywriting and script writing services for product launch.
Gunn | Jerkens Marketing CommunicationsCreative Copywriter, Narrative, Storytelling, Scripted and Branding
Mar. 2020 - Jan. 2021● Responsible for writing compelling marketing and promotional materials for a wide variety of products and services, including placemaking, wayfinding, brand decks, blogs, treatments and social media marketing.
Latino Alternative TVWriter - Producer - On Air Contributor
Apr. 2019Los Angeles, California, United StatesDevelop and facilitate Latinx and LGBTQ+ centered programming as 1 of 4 co-hosts in diverse roundtable discussions format across 22 states and 44 million households. Make red carpet appearances, conduct public speaking engagements, and create social media posts to promote show. ● Achieved recognition for show as one of 100 Titans of Media and Entertainment by Out100 in 2022. ● Spearheaded viral social media engagement, driving 106,000+ views for single TikTok posts.
OmazeBranding Entertainment Marketing, Jr. Brand Copywriter
Feb. 2018 - Feb. 2018Los Angeles, California, United States● Collaborated on creative teams to develop concepts and material for advertising campaigns at Omaze, delivering integrated branded content for prominent companies like Dove, Coca-Cola, and Audi; built partnerships with celebrities such as Gal Gadot, Natalie Portman, and Adele to promote films, videos, and nonprofits.
HYFNSr. Brand Copywriter
Jan. 2017 - Feb. 2021Hermosa Beach, California, United States● Served various roles in ad-agency creative teams reporting to the Creative Director, including Copywriting, Creative Strategy, Tag-Line creation, Branding, and Scriptwriting for small startups to big clients, like New Balance, LineApp, Macy's, the Ad Council and more.
UpworkCreative Director - Writer | (Freelance)
May. 2015 - Oct. 2022Los Angeles, California, United StatesProvided freelance writing services and project management for digital commercial scripts, social media advertising (Facebook, Instagram, Twitter), radio scripts, network TV scripts and commercial scripting. Guided brand development for small business owners. Drove business development through Kickstarter campaigns. ● Hired on for long-term contract by Rally On Media due to outstanding writing, branding, production leadership and over $114,381,123 raised.
ViacomJr. Creative Writer - Editorial
Jan. 2014 - Jan. 2017Los Angeles, California, United States● Served as creative and editorial contributor for Glamour Magazine’s “Powered by Women” February issue with Lena Dunham, and contributed ongoing editorial coverage on MTV Logo’s AfterEllen multimedia site, HuffPost (Huffington Post) Comedy, and other digital and written publications.
The Second CityAsst. House Manager
Jan. 2009 - Jan. 2010Chicago, Illinois, United StatesWorked to oversee front-of-house operations at the Main Stage and ETC theatre. Served as a liaison between the company manager, the production staff, and the theatre owner. Responsible for the day-to-day operations of the venue, from inventory, prepping the house, to overseeing the front-of-house staff. Served as the point person for audience services at the venue, welcoming patrons and making sure they were seated and felt safe and comfortable, while making sure behavior was appropriate for the performers. Conducted safety procedures and coordinated with the facilities department for pre-show inspections, ensuring that the building is ready for patrons to see the show. Worked closely with the Box Office, the ushers, and the kitchen staff to ensure audiences enjoy themselves at the theatre from the moment they enter the building until they head home after the show.
The Second CityProduction Assistant
Jan. 2008 - Jan. 2009Chicago, IL Responded to production requests, assisted with prop sourcing, answered telephones, misc admin support to the CEO Andrew Alexander, liaison between producers and outside vendors, all-hands-on-deck for anything + team player type of work.
Lianna Carrera ComedyWriter-Performer, Creative Producer, Comedy Producer, Standup Comedy
Jul. 2007Los Angeles County, California, United StatesGlobal public figure in comedy, original content, CAA Hip-Pocket Client, and #1 best-selling author on Amazon Kindle. ● Developed and authored A Comedian’s Guide to Wedding Speeches, premiering as #1 for Best New Releases in Humor and Entertainment Shorts category on Amazon’s Kindle Store; ranked 77th out of 100 overall for best sellers in comedy. Release of 2 more companion books centered on divorce and breakup humor anticipated for end of 2023. ● Concepted, wrote, pitched, and produced presentation of original series BOYISH in partnership with Executive Producer Amber Ruffin and Wanda Sykes Push It Productions; earned hip-pocket talent representation by CAA. ● Featured on NPR's The Frame for Comedy Special, "Everything is Fine," filmed at Dynasty Typewriter.
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