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🧑💼100%
C-level Executive
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United States
Work Background
DXKultureUX/UI Senior Design Director
Jul. 2023Miami, Florida, United StatesA Certified as a Women- and Minority-owned business, focused on provided services under DXagency, designed to deliver cutting-edge AI and LLM-driven solutions that specifically address the unique needs of Diversity, Equity, Inclusion (DE&I), and Emerging Cultures. This service harnesses technology to create equitable opportunities, amplify diverse voices, and foster inclusive digital experiences across various industries. We have access to 98% of the brands, let’s talk.
DXagencyUX/UI Senior Design Director
Aug. 2019Miami, Florida, United States- Redefined and executed UX/UI strategies for high/med-profile clients, resulting in a 30% increase in user engagement across multiple web platforms and CRM. - Identify and troubleshoot UX/UI problems (e.g. usability and accessibility), implementing research and A/B testing to evaluate and validate hypotheses with data. - Implemented a company-wide UX/UI design framework that increased design team efficiency by 40% and enhanced collaboration across departments. - Played a pivotal role in winning client projects through compelling UX/UI design pitches and presentations. - Excellent time and project management, prioritization, and organizational skills
NestléSenior Visual Designer | Multicultural
May. 2015 - Aug. 2019Glendale- Developed Nestlé's first inclusive design guidelines, promoting diversity and global appeal across the Global Careers Website visual design project. - Successfully drove a cross-cultural branding and packaging design campaign for Dulceria products that boosted Nestlé's brand image and favorability in emerging markets by 28%. - Created and led a multicultural design initiative, resulting in a consistent and globally appealing visual language for some of the brand's products and divisions like Sweet Tarts, Boost, Nestle Health & Science division, La Lechera, Raisinets, Pixy Stix, LaffyTaffy, Nerds, Nespresso, Gobstopper, Spree, Goobers, Nesquik, Nestle Professionals division and many more. - Earned multiple web, digital, and packaging awards from Graphic Design USA Magazine and The National Confectioners Associations from 2016 to 2020 for outstanding contributions to multicultural visual design. - Reviews project production factors by studying budget, background, objectives, presentation approaches, styles, and techniques.
Visual BrandsCreative Director | Web Designer
Jan. 2009 - Apr. 2015Greater Los Angeles Area- Directed and executed a comprehensive redesign of multiple high-profile client websites, resulting in an average increase of 35% in organic traffic. - Established a company-wide creative process that improved project completion rates by 50% and enhanced client satisfaction. - Led a high-stakes rebranding project for a major client, which yielded a 20% increase in brand awareness and a 30% boost in revenue. - Pioneered a web design strategy that improved the client's website SEO ranking, achieving first-page results for key industry search terms. - Created Branding, UX/UI, and develop some websites highlighted on the Awwwards site since 2020.
Trabuca Comunicación VisualCo-Founder/ Digital Director
Mar. 2001 - Jul. 2009Venezuela- Overseeing entertainment and corporate campaigns that consist of digital and printing. - Reviews project production factors by studying budget, background, objectives, presentation approaches, styles, and techniques. - Designed and conceptualized for different companies and planned their corporative identity. - Keeps customers informed by reviewing illustrative material for presentations and obtains client approval by presenting final layouts, storyboards, and illustrations
TelecentroEditor / Animator - Visual Designer
Oct. 1999 - Dec. 2001Venezuela- Video Editing: trailers, commercials, developer diaries, interviews, cinematics, reels, etc. Motion Graphics: Animated slates, rotoscoping, motion/camera tracking, typography, keying, etc. - Post-Production: sound design and mixing, encoding, mastering, archiving, etc.
Live Production: Assistance in lighting setup, camera operation, set dressing, etc. - Review and adjust art assets for all creatives to maintain a high standard of aesthetic quality. - Successfully produce concurrent projects in a fast-paced environment. - Take direction from producers, clients, and editors and assist in video pre and post-production.
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