Chelsea Coston

Senior Manager of Digital Marketing @Thompson Creek Window Company

ScrumE-commerceMedia & TelecommunicationsCampaign ManagementVendor ManagementFigmaQA EngineerTeam LeadershipDigital MarketingConsumer IndustryStrategic MarketingSolution Integrator💸 Marketing✔️ IT👍 Sales & BizDev🐦 Design🧨 ConsultingContent ManagerSEO ManagerDigital Ads ManagerCopywriterUX/UI DesignerCustomer Success ManagerProduct ManagerProject ManagerData ScientistData AnalystBI AnalystAccount ManagerBusiness AnalystMarketing Director

🎓 MBA, BBA Biz Mgmt, AA Acctng 📆 8+ years in tech 🌇 Startup, Corporate & Non-profit 💻 Software dev Project Management 📊 Data Analyst 👩🏼‍💼 Account Mgmt & Customer Success

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Work Background

Thompson Creek Window CompanySenior Manager of Website and Digital Marketing

Nov. 2023Lanham, Maryland, United StatesLeads digital strategy in collaboration with key stakeholders.

Aston CarterWebsite Experience Owner

Nov. 2021 - Oct. 2023Baltimore, Maryland, United States-Owned strategy and user experience for multiple customer-facing websites -Led information architecture and website redesign projects -Aligned websites with best practices from multiple disciplines, including information architecture, user interface, SEO, content, brand and design -Managed implementation across multiple CMS, including Sitecore, Salesforce, and Phenom -Prioritized work with the software development team using SAFe Agile methodology -Managed the Website & SEO Specialist -Coordinated with partners in APAC and EMEA

TBG (The Berndt Group)Project and Account Manager

Aug. 2019 - Oct. 2021-Managed website implementation for enterprise clients through all phases, including: discovery, strategy, UX and design, development, QA, launch, and post launch support -Coordinated project management across multiple internal and external teams, as well as applications and languages, including: Sitecore, HTML, JavaScript, and CSS -Utilized Jira to execute a hybrid Waterfall and Agile approach through Scrum sprints -Oversaw associated deliverables, including: RFPs, stakeholder interviews, project/technical requirements, strategy briefs, timelines, site maps, accessibility structure, and wireframes -Created and maintained project timelines using SmartSheet -Reviewed website accessibility to WCAG AA and 508.1 Standards as part of the accessibility task force -Drafted Scope of Work contracts in collaboration with technical teams -Consulted with clients on data driven solutions to complex business problems -Developed and maintained effective relationships with enterprise clients

Whitebox IncDirector of Account Management

Sep. 2018 - Aug. 2019Baltimore, Maryland Area-Built and scaled an account management team from scratch -Expanded account coverage from 25% of clients to 100% of clients in 1 year -Collaborated with the Operations Manager to create a new onboarding workflow between our teams, resulting in stronger client relationships and fewer account errors -Spearheaded a major documentation effort, leading the account management team to complete 10 internal and 25 client facing explanations in a single quarter -Coordinated the rollout of major company changes across the client base, including contract revisions, Prop 65 compliance, and 4 fulfillment center address updates -Developed metrics and associated reporting to drive team performance

Whitebox IncSenior Account Manager

Sep. 2017 - Aug. 2018Baltimore, Maryland-Developed data driven ecommerce strategies for over 15 major and mid-sized brands -Maintained a revenue growth rate of apx. 25% year over year across portfolio -Identified, developed, and coordinated complex projects across multiple internal teams -Utilized advanced Excel proficiency to create custom internal and external reporting -Collaborated with software development team to develop client focused features

GrouponBusiness Data Analyst

Jul. 2016 - Aug. 2017Baltimore, Maryland Area(OrderUp, a Groupon Company) -Developed a custom staffing model based on hourly volume data across multiple functions -Improved workforce distribution efficiency by 20% providing better coverage at less cost -Analyzed data from multiple sources including Zendesk and Looker using Excel and SQL -Built and maintained reporting for a department of 100 employees across 5 teams -Completed cost benefit, productivity, ROI and other analysis as needed -Created standard operating procedures (SOPs) around staffing and scheduling -Trained and managed a Workforce Scheduler to coordinate scheduling across teams

AmeriCorps VISTAProject Manager

Jun. 2015 - May. 2016Baltimore, Maryland Area-Managed an after school workforce development program for refugee youth aged 8-18 -Wrote a business plan and a social impact plan as a roadmap for the program -Raised over $11,000 through enterprise activities, an 89% increase over prior fiscal year -Created and maintained accounting, inventory, revenue trend, and profit analysis tools -Developed 45 hours of English Language Learner financial literacy, career curriculum