Erika Tamayo

Co-Founder @Live HERMOSA ltd

Content ManagerDigital Ads ManagerBrand Marketing ManagerTeam LeadershipDigital MarketingMailChimpStrategic MarketingBrand ManagementPR ManagerData Analysis🔥 Startup Founder💸 MarketingBusiness Owner🧨 Consulting🎥 Entertainment✨ Business OwnerEmail Marketing ManagerEvent ProducerCreative ProducerCustomer Success ManagerLife CoachingHead of GrowthExecutive CoachMarketing DirectorAdvisorFounderProduct Consultant

As Co-Founder HERMOSA, I have successfully established a thriving business focused on promoting a healthy lifestyle and positioned my brand as one of the top 10 UK protein powder supplements. I have played a key role in developing and implementing strategic plans, leading to significant business growth. My achievements also include creating a strong brand identity, fostering partnerships, and driving customer engagement. I have also excelled in promoting wellness and healthy living, making a positive impact on many lives. As a Marketing Director for Barry’s UK for over 10 years, I’ve help Barry’s grow from one studio to 9, playing a significant role in the development, growth and brand positioning, as well as supporting the global brand in the launch of other studios in Europe. My main focus is always to create brands with a strong identity that become further than a product, but a community that changes lives.

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Work Background

LIVE HERMOSA Chief Executive Officer

Jan. 2019LONDON, UNITED KINGDOM

Barry'sMarketing Manager

Jan. 2016 - Jan. 2016

Barry'sUK Marketing Director

Feb. 2015United Kingdom

JUST EATProduct Manager

Nov. 2014 - Jan. 2016As a Product Manager I am responsible for: Identifying innovative opportunities and define solutions to meet specific KPIs to drive business goals, then measure and report on the effectiveness of those solutions. Working with the Technology Manager to define the strategic direction of the team, focussed on business value, as well as owning the short-term delivery roadmap. Working with customers and key business stakeholders to identify and analyse opportunities to improve existing products and deliver significant business value. Defining initial requirements for new projects and clearly state the potential impact on operational areas. Writing clear user stories at both low level function point & over-arching theme level, complete with acceptance criteria. Testing ideas prior to delivering them; working with UX colleagues to develop digital or paper prototypes with which to test the reactions of real users, in order to refine the requirements and user experience as well as defining clear metrics and A/B tests to run to confirm the value of these ideas. Creating and owning a detailed product backlog in line with the strategic goals and objectives of the team and business stakeholders. Working effectively in an agile environment to deliver product increments. Planning the rollout of new features with the Programme Manager, for example by preparing communication plans and/or simple training. Measuring and monitoring product performance and creating clear directly measurable KPIs shown in basic dashboards. - Working with the delivery team to ensure that the scope of the idea is well understood, and that the product increments are built in accordance with the original requirements. - Ensuring a clear communication with key stakeholders at the correct level before, during and after the product development process to manage expectations making sure requirements are clearly understood and meet business needs.

JUST EATE-Commerce Team Manager

Jul. 2013 - Nov. 2014United KingdomAs an E-Commerce team manager I am responsible for: - Creating - and implementing - a new strategy to restructure the department, to bring better value to the company with clearer targets. - Creating and delivering new processes to achieve KPI's, adapting pilots to function in a large company model. - Training and managing all team members on a daily basis. - Building the right reports to track success. - Coaching and developing individual members of the team. - Proactively communicating with different departments to share information provided by restaurants. - Generating a healthy competitive environment between the team members.

Barry'sMarketing Director

Jan. 2013 - Jan. 2019London, United Kingdom

JUST EATAccount Manager

Feb. 2012 - Jul. 2013Spain- Responsible for building strong relationships B2B. - Developed and improved the processes at restaurants in order to improve customer service. - Detected all restaurant needs and ensured the relevant departments dealt with the issues so as to improve communication and B2B service. - Used data on online orders to construct and deliver insightful analysis to our restaurant partners regarding their menu configuration and tailored strategies to grow their orders.

SafeticAccount Manager

Jan. 2011 - Feb. 2012Madrid Area, Spain• Tasked with conflict resolution among key accounts and successfully renegotiating contracts to foster future client loyalty and maintain brand reputation. • Manage high-level existing corporate accounts, including in-depth analysis of the clients’ requirements and advising on suitable product adjustments, before liaising with all departments until client satisfaction is achieved. • Negotiate contract propositions for new customers and regularly close deals on new business.

imresaMarketing Manager and Commercial Agent for Key Accounts

Jul. 2008 - Jul. 2009Madrid Area, SpainMarketing Manager: • Assigned with creating the yearly marketing plan. • Oversaw the modernization of the company’s digital operation, including taking the construction of a new website from development through to completion, as well as spearheading the implementation of a new corporate image. • Led a team in conducting market research to make sure of the effectiveness of the company’s message to consumers. • Working with third party suppliers. Commercial Agent: • Successfully closed new business deals, provided clients with technical advice, and monitored all of the company’s construction sites across all levels.

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