Anna Tkachenko - CEO, Founder, STRATEGIZZE

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Network Power<100 people

Roles

🧨50%

Consulting

🏦50%

Finance

💰25%

Investor & VC

Geos

🇬🇧25%

United Kingdom

🇷🇺25%

Russia

Work Background

STRATEGIZZEManaging Director & CMO

Jul. 2020 STRATEGIC MARKETING - Spearheading strategic marketing initiatives for startups and established enterprises, orchestrating comprehensive go-to-market and growth strategies. - Conducting in-depth market analysis, consumer behavior research, and trend forecasting to identify lucrative opportunities and formulate actionable plans for business expansion and market penetration. - Crafting innovative social media strategies, content blueprints, and website/application concepts to enhance brand visibility, engagement, and conversion rates. - Providing expert guidance on optimizing website and application functionality and structure to deliver seamless user experiences and drive user acquisition and retention. - Collaborating closely with cross-functional teams to ensure seamless execution of marketing strategies and alignment with business objectives. - Overseeing the development and implementation of sales and customer service strategies to ensure exceptional customer experiences and foster brand loyalty. BUSINESS DEVELOPMENT - Development and implementation of business plans; - Researching, planning, and implementing new target market initiatives; - Conducting full customer service and after-sales support in target markets. PROJECT MANAGEMENT - Supervision of market analysis, marketing strategies, web development, advertising & SM projects; - Quality control. HIRING & TEAM MANAGEMENT BUDGETING (P&L, Cash Flow)

My Business Consulting DMCCHead of Marketing

Apr. 2019 - Aug. 2023Dubai, United Arab EmiratesSTRATEGIC MARKETING - Competitors review, general market analysis; - Marketing campaigns performance analysis; - Rebranding and lead generation strategies development & implementation supervision, reporting; - Ensure optimal spending of the marketing budget. TEAM MANAGEMENT - Hiring and training team members - Liaising best cooperation conditions with all third parties (GA agency, designers, print house, event agency, PR channels, etc.) - Excellent execution control

My Business Consulting DMCCMarketing Manager

Oct. 2017 - Jul. 2020SOCIAL MEDIA MARKETING - Development of Social Media strategies, content production, and design; - Customer profile analysis, ongoing market research. - Administering company Facebook, LinkedIn, Instagram, Twitter, YouTube, Google accounts; - Creative content creation and day-to-day posting. EMAIL MARKETING - Strategy development for existing/ potential, and new clients; - Database management - research, cleaning, structuring, segmentation of databases for further promotions; - Monitoring results of campaigns. CORPORATE WEBSITE MANAGEMENT - Creative content creation and management of 3rd parties in terms of content deployment; - Website architecture update in terms of better website performance, usability, and brand presentation. - SEO - managing all tasks related to SEO of the corporate website, day-to-day control of 3rd parties. ADVERTISING: - Google Ads - keyword analysis, planning, creating ads, the launch of GA campaigns, performance analysis, reporting. - Social Media - ongoing analysis of the performance of SM channels, creation content based on customer's preferences and launch of advertising campaigns.

Dimensions InternationalMarketing & Commercial Manager

Feb. 2017 - Oct. 2017STRATEGIC MARKETING -Marketing strategy development (based on in-depth market research, Competitive, SWOT, PEST, and company Analysis; -Marketing materials development (promotional materials, capability statements, presentations, website content, etc.); - Brand Positioning; Marketing Plan (media channels, activities, targets, budgeting). BUSINESS DEVELOPMENT -2 Business Plans production for Engineering Professionals Outsourcing services and Engineering Academy. This involved detailed Market Research, Analysis, Company Business Structure, Description of Services, Project Goals & Objectives, Project Timeline, Financial Analysis, Sales Forecasts etc. PROJECT MANAGEMENT of Engineering Professionals Outsourcing -Deputation of Engineering professionals to the Client’s site (Structural, Architectural, MEP BIM Coordinators, Modelers, and AutoCAD Draftsmen); full scope project administration. HUMAN RESOURCES -Selection of candidates for the positions of MEP Draftsmen and HR Manager, evaluation reports. FINANCE & COMPLIANCE -Supervision of the finance dept for document control, payroll & benefits calculations check, sales forecasts, payables, and receivables planning & control. CRM -Data entry, database management, creation of the list of company services and entry into the CRM. DOCUMENT CONTROL -Preparation of tender proposals; receiving, filing and delivering project documentation to technical team; - Legal check and negotiating the best contract conditions with Clients and suppliers, contract compliance; company procedures development (Ethics, Attendance, Performance records, Document Control, Marketing dept. procedures as per ISO 9001).

Crystal Pearl General Trading L.L.C.Marketing Manager

Apr. 2015 - Jan. 2017MARKETING & CUSTOMER SERVICE - Preparation of materials for digital, conferences, print and workshops (incl. separate Social Media Analysis and strategy); preparation of e-mail campaigns (MailChimp & GetResponse), supervision of corporate websites production. CUSTOMER RELATIONSHIP MANAGEMENT - Supervision of the Research team, improving work procedures, tracking performance, Customer Database management (result – 300% HNWI database increase); CRM software testing and update; procedures (result - 90% of customers' negative requests reduction). BUSINESS DEVELOPMENT - Saved 8 million USD for the company by conducting feasibility study and market research of poultry factory project; produced Crisis Management Plan based on financial statement analysis, staff efficiency and marketing strategy analysis. PROJECT MANAGEMENT - Garment factory construction in Africa – conducted market research, forecasts, feasibility study, preliminary budgeting, risk management, target audience recommendations, prepared organizational structure for the factory. DOCUMENT CONTROL & CORPORATE PROCEDURES - Receiving, cataloguing and storing hard and soft copies of all legal documents, reports and related information as per company procedures; contacting third parties regarding all legal documents required from/to the legal department; preparation of Customer Service, Marketing & PR Procedures.

BBDODigital Senior Account Manager

Sep. 2012 - Apr. 2015ACCOUNT MANAGEMENT for VISA International Service Association Account Management - Produced online and new media communication strategies proposals for Digital, OOH, banks and merchants, controlled production and launch of complex digital activities; successfully launched over 50 integrated international campaigns in cooperation with Singapore, New York and Dubai offices incl. Dubai Shopping Festivals, Atlantis hotel offers, Winter Olympic Games, FIFA World Cup. SMM, SEO, DM CAMPAIGNS - Organizing web, Social Media, SEO/SEM, e-mail and display advertising campaigns, analytics; WEBSITE MANAGEMENT - Management of 6 VISA websites – coordinating websites updates, flash games, web banners, mobile applications production (managing project teams HTML/JS programmers, flash designers, graphic artists, Junior Manager); received individual appraisal from Singapore office for successful transfer of VISA websites into the new format. PROJECT MANAGEMENT – Preparation of financial, strategic proposals, conducting presentations to clients including sales of company's marketing proposals and digital solutions; project planning, risks management, performance management, budgeting, execution control. DOCUMENT CONTROL - Administering the financial document lifecycle; legal documents preparation in compliance with company standards and filing system, drafting all marketing campaigns official rules, document reviews.

Studio ModernaTV Advertising Producer

Jun. 2007 - Jul. 2012TV ADVERTISING PRODUCTION & POST-PRODUCTION - Over 300 TV spots (incl. 15 TV programs with celebrities and VIPs) and advertising programs production; 2D/3D graphic design development supervision; shooting scripts copywriting. ADMINISTRATION OF SHOOTING PROCESSES - Schedules, locations check, and preparation; contacting and administering all members of the shooting crew; executive support to VIPs and celebrities; controlling that all shootings are done as per scripts, company procedures, and management instructions. PM & BUDGET MANAGEMENT - Creating annual production plans, recommending budgets; completion of projects within deadlines mutually agreed upon with Marketing Department; provide reports and analyses of obligations, expenses, overheads, etc. - Creating annual shooting plans and recommending budgets in line with business objectives.