ESL GamingMarketing Manager
Mar. 2022 - Aug. 2022Petaling Jaya, Selangor, Malaysia- Co-lead the regional marketing team which encompassed marketing, social media and content functions within the organization
- played a critical role in shaping the marketing and content team which required building cross functional workflows, creating scope of work, hiring and staffing
- managed a team that worked across multiple departments (projects, league operations, broadcast, social, content, marketing & client relations) to ensure tasks were completed according to project goals
- responsible for end-to-end marketing campaign planning, execution, reporting and staffing to fulfill tasks related to PR, KOL, social, livestreaming, digital & outdoor advertising, community, web development, event, creatives, etc