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Work Background
SmartBug MediaMarketing Strategist
Jan. 2023RemoteProvide clients with superior digital and marketing programs designed to solve complex problems and push their businesses forward. My role involves goal setting, developing tailored strategies that utilize digital marketing tactics, and ensuring ROI-positive results. My key strengths include strong client management skills, an understanding of the intersection between strategy and execution, and solutions-oriented problem solving.
SmartBug MediaSenior Marketing Specialist
Oct. 2020 - Dec. 2022RemoteResponsible for collaborating with clients to develop and execute strategic marketing plans that exceed goals and show a strong return on investment. Act as the day-to-day point of contact for clients and work with cross-functional teams, including PR, paid media, creative, integrations, and web development, to ensure clients' content needs are met. Set timelines and milestones to ensure the timely and successful delivery of marketing initiatives. Contribute to monthly reports and quarterly business reviews, and support strategists in reviewing performance data for the client portfolio.
SmartBug MediaMarketing Specialist
Aug. 2019 - Sep. 2020Remote
Blue Water Development CorpCreative Director
Jun. 2017 - Aug. 2019Ocean City, MDDesign compelling creative, including brand collateral, websites, email marketing campaigns, and social media graphics, that attracts and intrigues potential guests. Direct key brand initiatives for 12+ properties and offerings, instituting project management systems and overseeing project evolution that meets sales objectives. Work collaboratively across sales, marketing and leadership teams to create visual elements that adhere to brand guidelines and support business goals. Maintain marketing/creative project-based SOPs.
Blue Water Development CorpMarketing Manager
Jun. 2016 - May. 2017Berlin, MDCreated and established project management SOPs to allow marketing/creative department to work efficiently, collaboratively and remotely. Worked with 15+ sub-consultants to conceptualize and design marketing materials. Trained and fostered new junior account staff on project execution. Maintained project schedules to complete tasks on time and within budget. Developed and implemented email and social marketing strategies for campground promotions.
Dougherty + Dougherty Architects LLPMarketing Coordinator
Oct. 2015 - Jun. 2016Oakland, CAComposed and submit proposals for prospective A/E/C projects. Assessed social media marketing strategies to identify new channels that fuel business growth. Increased company’s Twitter following by 175% percent in five months.
Allison+PartnersMarketing Associate
Mar. 2014 - Oct. 2015San Francisco Bay AreaCreated, curated and disseminated social media content for company channels daily. Supported the organization and implementation of the agency’s on-boarding program. Designed interactive documents and forms for employee use. Managed various committees and programs (e.g., News Crew and Open Door Program). Developed internal communications (e.g., emails, infographics and Powerpoints).
SwivlConsultant
Nov. 2013 - Mar. 2014San Carlos, California
Intersocietal Accreditation CommissionMarketing/Communications Assistant
Nov. 2012 - Jul. 2013Ellicott City, MarylandOrganized exhibit logistics for 30+ conference annually; updated and created social media content; maintained and compiled media lists; prepped advertisements for print; planned, promoted and hosted live webinars; copyedited print and web materials; and assisted clients with logo placement.
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