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Work Background
OK COOLFreelance Creative Producer
Jan. 2026
We The PeopleSenior Integrated Creative Producer
Mar. 2025 - Jan. 2026Melbourne, Victoria, Australia- Independently leading the creative, content, creator & digital activation campaigns from brief through to delivery for brands such as Amazon Prime and Lykka, Seek, Untitled - Establish and own production (video production/social stunts) processes creating frameworks to develop client briefs with the input from other agency teams, into effective, creative campaigns. - Agency owner for high-fi production projects or digital activations as well as lo-fi and creator/influencer campaigns - Working with the agency's creative team and leaders to help bring a campaign's creative vision to life including the social campaign for The Narrow Road to The Deep North and The Summer I Turned Pretty. Working with talent such as Jacob Elordi and Richard Flanagan to direct and produce social content for Audible and Amazon Prime - Guiding other team members through the production process; providing insight and leading the creative (creative ideation, scripting, storyboarding, set/location design, casting). - Introduced AI tools that make the production process faster and more collaborative. E.G Submagic, MidJourney and Memelord
Profesional independienteFreelance Creative Producer
Mar. 2024 - Apr. 2025Held a full-time permalance position at OK COOL. Embraced a hybrid role that included: - Creative concepting - Graphic design - Creative directing - Talent management - Account management - Producing Blended creative skills with project management to deliver innovative campaigns. Managed successful campaigns for brands such as: - Modibodi - WD40 - Public Transport Victoria - The Dinner Ladies - Minor Figures Part-time freelance producer at Weave agency on the Four Pillars Gin account.
EdelmanCreative Production Manager/Traffic Manager
May. 2021 - Mar. 2024Specialised in the development and ideation of integrated projects. Managed all aspects of: - Client coordination - Talent management - Timeline and budget planning - Stakeholder communication - Facilitated communication across cross-functional teams. - Applied creative problem-solving techniques to overcome challenges. - Managed end-to-end workflow within Agile Programs, ensuring smooth scheduling from ideation to execution. - Implemented RMS software globally, streamlining operations. - Streamlined briefing processes, improving efficiency and collaboration within the organisation.
The POOL COLLECTIVECreative Associate
Jan. 2019 - May. 2021Sydney, New South Wales, AustraliaServed as a Production Assistant on stills and motion campaigns for notable clients, including: - Optus - Amazon - H&M - Managed cast and crew logistics. - Designed pitch treatments to support creative direction. - Developed casting and styling documents for campaigns. Contributed to: - Internal social media design - Exhibitions - Marketing strategy - Ensured cohesive branding and impactful visual communication.
WTFNEditor's Assistant
Mar. 2016 - May. 2016Sydney, Australia
Scanlan TheodoreFashion Stylist
Jan. 2016 - Feb. 2018
ServiceSeeking.com.auMedia Assistant
Aug. 2014 - Nov. 2016Sydney, Australia
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