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Work Background
IntelLatChief Research Officer (CRO)
Apr. 2023Región Metropolitana de Santiago, Chile · Hybrid-Responsible for the development of the Best Hospitals Ranking in Latin America, published in the AméricaEconomía magazine. Among other functions, this includes: design of methodologies, design of questionnaires and surveys, recruitment and coordination of work teams, fieldwork direction, and analysis and refinement of collected data.
-Leads the development od the first data platform for the best hospitals in Latin America, Hospimetrics. This platform provides data and analysis of over 100 performance metrics of these hospitals in the following dimensions: patient safety and clinical outcomes, personnel, knowledge production, efficiency and capacity, technology, telemedicine, sustainability, patient experience, and prestige.
Participation in defining commercial strategies and managing the commercial and marketing aspects of IntelLat and its range of services and products.
-Key achievements: publication of the Best Hospitals Ranking in Latin America 2023, featured in the AméricaEconomía magazine in November 2023; publication of Hospimetrics, the first data platform for the best hospitals in Latin America, in December 2023.
Universidad Diego PortalesProfesor de curso Comunicación Estratégica, Magister en Contabilidad
Jan. 2022Región Metropolitana de Santiago, Chile · HybridProfesor del curso Comunicación Estratégica del Magister en Contabilidad, Mención Reportes Corporativos, de la Facultad de Administración y Economía de la Universidad Diego Portales. El curso está diseñado para desarrollar en los alumnos competencias básicas para diseñar una estrategia de comunicación en distintos ámbitos profesionales, y al mismo tiempo tiempo hacerlos conscientes de la importancia, complejidad y el análisis que esto implica. El curso también se centra especialmente en cómo enfocar sus reportes y presentaciones a audiencias de negocios, lo que implica comunicar de manera sintética, directa, utilizando cifras y gráficos. Los alumnos también tienen la oportunidad de realizar presentaciones en casi todas las clases para perfeccionar la efectividad de sus recursos de comunicación. El curso entrega, tanto herramientas teóricas como prácticas y tiene un carácter aplicado.
Conciencia Logística (Andres Bello University spin-off)Marketing and Communications Manager
Mar. 2021 - Dec. 2021Santiago, Metropolitan Region, Chile- Definition of the membership value proposal, pricing strategy and services of the Symphony.com start- up, the first B2B logistics ecosystem in Chile.
- Set-up of corporate marketing foundations including: brand name and identity, logo design, trademark registration and membership service level agreement and contract.
- Sales management including: preparation of companies' list, coordination of meetings, presentation to clients and leads follow up.
- Definition of marketing and communications strategy, considering website design, social media, digital advertising campaigns, content marketing and launch event.
- Main accomplishments: first sales, strategic alliances with trade publications in logistics, MIT Scale network, and the Chilean Ministry of Transport.
Centro de Innovación UC Anacleto AngeliniHead of Research
Mar. 2019 - Dec. 2019Provincia de Santiago, Chile- Responsible for providing the Centre's member companies and partners with best practices, indicators, benchmarks and data in R&D, corporate innovation and entrepreneurship.
- Studies carried out: corporate innovation benchmark; digital transformation (DT) benchmark (IMD); corporate venturing study; research on R&D and exports; corporate innovation case studies.
- Main accomplishments: recruitment of researchers experts in data science; set-up the Centre's Digital Transformation committee, made up of leaders on innovation and IT, to address Chile's Digital Transformation.
Americas Market Intelligence Country Manager Chile
Jan. 2017Región Metropolitana de Santiago, Chile- Head of the local practice for competitive and market intelligence studies across the board, commissioned by Americas Market Intelligence in Miami, and its international partners.
- Studies for US, Canada, UK and Latin America firms willing to access new markets in banking, credit cards, insurance, pension funds, mining, IT, food, higher education, logistics, entertainment.
- Main accomplishments: more than 30 projects completion, exceeding expectations with key insights to strategic decision making made by clients' top global and regional managers.
Postgrado Medicina y Ciencia Universidad San SebastiánSales and Marketing manager
Jan. 2017 - May. 2018Santiago, Región Metropolitana de Santiago, Chile- Responsible for designing the marketing, communications and sales strategy of the School of Medicine's postgraduate programs, including master's degrees and diplomas.
- Design and lead market research to identify healthcare needs, trends, key players (allies) and insights to define programs, features and contents adjustments.
- Digital and social media marketing strategy to target students in hospitals and health centers, and commercial agreements with healthcare unions and public and private healthcare providers.
- Main accomplishments: set-up of sales force that lead to open the first 12 programs nation-wide, with almost US$500.000 in revenue, and position the School as a top graduate spot.
Independent ConsultantConsultant
Jul. 2013Santiago, Región Metropolitana de Santiago, Chile- Advisor to several small, medium and large corporations and also universities, professionals, Government agencies, most of them in Chile and some in other Latin American countries.
- Most projects include competitive and market intelligence research, marketing and communication strategy design and consulting, digital and social media branding, and training.
- Among other, projects have included: higher education, HR consultancy companies, legal business, private banking, and logistics.
- Main accomplishments: more than 40 projects, always exceeding client's expectations and transforming these organizations marketing, brand and communication strategies and tactics.
Universidad Tecnológica de Chile INACAPDirector of Corporate Communications
Aug. 2011 - Jun. 2013Santiago, CHILE- Responsible for the external and internal communications strategy of the largest Chilean Higher Education institution, its communications guidelines, and outreach multi stakeholder policy.
- Design and lead market research to establish a new brand strategy that differentiates INACAP as a technological university with close and stronger links with business, entrepreneurs and innovation.
- Main accomplishments: new brand story deployed in internal communications, new website, social media and advertisement. Media training increased exposure by 20 %. Overall students rise 15 %.
IPADE Business SchoolDirector of Communications
Jan. 2007 - Jul. 2011Mexico City Area, Mexico- Member of the executive committee of IPADE and representative of IPADE in the brand committee of the Pan American University. Head of brand and corporate communications strategy, and publications. - Design and lead market research to refresh the brand, linking it to technology, innovation and digital businesses. Accordingly, IPADE logo was refreshed, and a new Spanish and English site was set-up.
- Main accomplishments: design of the first digital and social media strategy; media training program for professors rise exposure 40 %. N° 1 Latin American Business School in Financial Times rankings.
Grupo Editorial ExpansiónDirector of Expansion Intelligence Unit
Nov. 2005 - Dec. 2006Mexico City Area, Mexico- Responsible for the Magazine’s unit that performs studies and rankings, including design of methodologies, field work coordination, analysis and editorial work related to these research.
- Main accomplishments: recruitment of a multidisciplinary team of analysts, who developed 14 high- impact rankings, most them portrayed in the Magazine's covers.
Revista AméricaEconomíaDirector of AmericaEconomia Intelligence Unit
Mar. 2000 - Oct. 2005Santiago, CHILE- Responsible for the development of rankings, including their methodologies design, field work, analysis, research team coordination, editorial reporting and its publication in the Magazine.
- Leadership of a multidisciplinary team of researchers and in charge of evaluation visits for the rankings, which included trips to various Latin American countries, U.S. and Europe.
- Main accomplishments: 17 annual regional studies, that anticipated the most important business trends in the region, such as the Largest 500 Companies and the Best Business School Ranking.
Revista Qué PasaJournalist, researcher and writer
May. 1995 - Mar. 1997Santiago, CHILE- International desk news reporter. Researcher and writer.
- Research of the main international current affairs in Latin America, the United States, Europe and Asia.
- Featured coverage: story about the Chilean accountant of the Cali Cartel and the kidnapping at the Japanese Embassy in Peru.
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