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Work Background
Kr8 AgencyMarketing Communications Manager
Jul. 2022 - Oct. 2022Los Angeles Metropolitan AreaLead 360 brand marketing strategy and go-to market vision, creating concise briefs for
the team to activate against, and delivering clear direction, rich storytelling and sharp
product positioning. Oversee campaign development + execution, marketing calendar, email + SMS marketing,
influencer marketing, social media, and PR. Set campaign KPIs, track performance, and lead analysis of findings. Share learnings
across the organization to inform future initiatives, optimize campaigns, and creative best
practices. Collaborate with cross-functional teams across creative, social media, and product
development Guide, develop, and support a team of direct reports who are collectively
responsible for brand marketing + partnerships, copywriting, and community building. Craft innovative/advantageous partnerships with social media influencers/content creators
who can drive orders, spread positive word of mouth, and increase overall brand reach Draft campaign project briefs, creative briefs, and influencer contracts Support management of influencers to ensure all products are shipped, deliverables are
met, content is delivered, ensure campaign and messaging are executed correctly and on
time, and optimize strategy when necessary
Snyder DiamondMarketing Manager
Mar. 2022 - Jun. 2022Santa Monica, California, United StatesDevelop and effectively manage marketing programs in specific channels to support business health and growth and align with organizational objectives.
Build Publicity campaigns to ensure placement in luxury magazines.
Support advance brand development tactics
Oversee day-to-day and project-based website updates and enhancements
Foster customer acquisition and retention
Provide Sales and other internal teams with creative collateral alongside marketing and brand support as needed.
Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics.
Evaluate the impact of marketing programs in achieving their stated objectives and recommend strategic optimizations as needed.
Partner with creative teams, other internal stakeholders, and external agencies and vendors
Stay current with emerging opportunities in the marketing and digital world
Utilize Snyder Diamond’s vision and values to govern daily activities.
PROPHECY BRANDHarry Winston 2019
May. 2019 - Dec. 2020Los Angeles Metropolitan AreaWorked on all creative concepts related to the brand and or the use of its name.
Worked with visual and creative teams to execute advertising campaigns at all levels.
Develop strategy and drive execution of seasonal global PR plans with ongoing strategic PR thinking in line with global brand direction and goals. -Managed digital initiative around Curalaste, A digital sales platform, converting social media views into websites traffic and direct sales. -Managed instore corporate events. -Produced innovative campaigns designed to target a younger audience.
Oversaw creative direction and concept curtain of over 100+ in-store experiences as well as responsible for managing and budgets of fashion week and product launches.
PROPHECY BRANDThe Emperor 1688 LLC 2020
Mar. 2019 - Nov. 2019Los Angeles Metropolitan Area
• Led, developed and managed PR strategy and outreach for Emperor London.
• Expanded and elevated editorial coverage of men’s products by securing coverage in high-circulation media outlets such as British Vogue, Nylon, Hypebeast, and Harper Bazaar.
• Partnered with e-commerce team, social marketing department, marketing managers and international distributors to develop global marketing calendar and seasonal communications plans. • Plan and executed large scale press events and brand activations with limited budget resulting in 3x over-delivery of media impressions. • Created press materials for collections launches collaborations and events with strong messaging to support overall us strategy.
PROPHECY BRANDAYOND BEAUTY 2020
Jun. 2018 - Jan. 2021AYOND BEAUTY 2020
Interact with a variety of internal and external partners to represent AYOND BEAUTY with media influencers, including editors, publishers, news directors and other top journalists. Planed and developed retail strategies, getting AYOND sold in top-online beauty retailers. Devised and executed social media strategy across key platforms: Instagram, Twitter, Facebook, Tumblr, Pinterest. Curated and lead creative campaigns to increase brand awareness, this resulted in audience increase of 40% & increased engagement by 88%
PROPHECY BRANDPage Magazine 2021
Jun. 2018 - Nov. 2020Greater New York City AreaPromote Reverie: Page wins in the editorial and fashion worlds, including brand extensions, print and digital initiatives, partnerships, and events
Proactively work with editors, senior staff, and the publishers to come up with ideas that will generate buzz and create traction.
Staying ahead of the news cycle and remain vigilant of potential opportunities
Create and maintain meaningful relationships with editors, bookers, publicists, and agents
Generate high volume of results in business, trade, and consumer press and track results
Acting as a liaison with outside PR firms and other vendors
Build and maintain positive relationship with other media outlets to secure press for Reverie: Page Editor-in-chief
PROPHECY BRANDPretty Spirits| Brand Manager
Feb. 2017 - Apr. 2021Los Angeles Metropolitan AreaDevelop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups. Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly
PROPHECY BRANDHood By Air 2018
Jan. 2017 - Nov. 2019Greater Los Angeles Area• Assist development director with creating of seasonal brand plans and media strategies for Menswear brand Hood by Air. • Develop strong internal relationships- liaise with Design, Advertising, Sales, Merchandising, Buying, Marketing and RLM
• Oversee management of strategic PR plans that support Marketing goals, managing investment allocation and partnering with third party agencies to accomplish the work
• Oversee seasonal press showrooms and manage merchandise accordingly
• Attend key internal meetings and update managers and team accordingly
• Manage seasonal presentations, runway shows and editor market appointments
PROPHECY BRANDUnit publicist
Jun. 2016 - Dec. 2018Los Angeles Metropolitan Area- Overseen inbound marketing strategy and implementation.
Co-Managed Sense8 Social Media presence on Facebook, created monthly campaigns to promote events, blogs and webinars. Increased follower based by 75% in 8 Months. -Crested advertisement campaigns.
-Wrote press releases and conducted media outreach, and collaborated on internal marketing Materials. Strategized new media opportunities and established communication with potential new media partners. publications such as Wired, Hollywood Reporter, Washington Post Etc. -Provided a vital connection between producers, cast, crew and the media during film shoots. - Worked closely with producers, distributors and sales agents to plan all press strategy for film shoots, making sure that only the right amount of information is released at specific times, so that the press coverage is not jeopardized when the film is released. -Coordinated press tours of film set, and planned red carpet screening with Studio JMS
-Managed relationships and work closely with show creators, talent, production and programming executives and outside PR agencies.
-Worked closely with the social and promotions teams on daily show items, big picture strategies and campaigns as it relates to press.
-Develop and write press kit materials including: press releases, bios, synopsis.
-Oversee photo shoots and the creation of any art.
-Compose key message points for executive and talent interviews. Netflix series Sense8 has over 2 billion views worldwide has been featured in Entertainment Weekly, Vulture, and Wired. Sense8 has three daytime Emmys and three Glad awards for Outstanding Limited Series.
PROPHECY BRANDOwner
Nov. 2013Greater Los Angeles Area Discover Prophecy Brand, a realm where luxury fashion intertwines seamlessly with profound spirituality. More than a brand, we are a creative powerhouse propelling groundbreaking marketing and publicity campaigns. Immerse yourself in our meticulously curated content, a harmonious blend of timeless elegance and narratives that resonate deeply. Embark on a journey with us towards the fashion future.
VIP Concierge Costa RicaExecutive Assistant
Nov. 2010 - Dec. 2014Greater Los Angeles AreaManaged events and social media marketing while serving as administrative assistant for three executives; worked with internal and external departments on a variety of projects, spearheading all social media marketing campaign for Facebook, Twitter, Instagram etc. Prepared and maintained executive’s business and personal schedules/calendars; answered all incoming calls, assisted with travel arrangements and personal errands for high profile clientele.
Coordinated special meeting and projects for account executives; handled client requests, managed tickets sales for special events, including the Grammys, BET Awards, and more. Facilitated arrangements for momentous staff holiday party on short notice; created successful event for 5,000 attendees, on a very low budget.
Fuze Entertainment Night Life Publicist
Jun. 2010 - Aug. 2016Hollywood,CAGenerated publicity while managing operations for three nightclubs; oversaw media relations; and assisted with direct marketing initiatives and promotional activities. Developed, organized, planned, and promoted a range of large-scale events. Maintained files for inventory, resources, selections of facilities, and equipment available for use in staging events and prepared and managed budgets for events. Arranged security and advised on health and safety issues; ensured adequate tasks and resources allocation for all events; completed events successfully, on time, and within budget. Planned and executed successful publicity and social media campaigns for high-profile clientele, including Grammy events, music festivals—Lollapalooza and Coachella, the Teen Vogue Young Hollywood Awards and After Party, and cotillion balls in Paris and Milan. Effectively managed project initiatives and created new event themes/concepts, managing high-value projects with budgets totaling up to $150M for up to 850K total attendees. Utilized expert-level marketing knowledge to review event needs and source potential event venues/ locations; created promotional material events and distributed to target audiences.
Developed successful retail strategies: Provided digital media marketing research and strategy for SBE initiatives; helped retain lucrative clients. Improved organizational effectiveness; assisted with onboarding of several new clients.
VogueIntern
Jan. 2007 - Dec. 2009Greater New York City AreaAssisted on photo shoots, and appointments, cataloging / trafficking designer
samples, and other office / personal assistant duties.
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