Kristin Llewelyn

Sponsorship Consultant @The Partnership Co.

United StatesBusiness Development ManagerPartnerships ManagerMarketing Director💸 MarketingExecutive Coach👍 Sales & BizDev🧨 ConsultingCommunity ManagerBrand Marketing ManagerAdvisor

Kristin is a seasoned Sponsorship Consultant and Founder at The Partnership Co. With a career that spans over a decade, Kristin has become a renowned expert in her field, crafting strategic partnership and sponsorship that benefit both parties involved. She is known for her exceptional negotiation skills, thorough understanding of market trends, and her ability to establish meaningful connections between brands and sponsors. Kristin’s expertise lies in identifying unique sponsorship opportunities and developing innovative ways to maximize their potential. Prior to joining The Partnership Co., Kristin held several strategic roles in marketing and business development. A strong believer in continuous learning, she continually updates her knowledge to keep abreast of the latest industry developments. Kristin holds a MBA in Marketing and is passionate about helping businesses grow through strategic partnerships.

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Work Background

The Partnership CoFounder

Sep. 2023Seattle, Washington, United States · RemoteFor less than a cup of coffee a month join our online community featuring a monthly idea exchange - a monthly conversation to dive into discussions on promotions, strategy, on-site activations, and more. Elevate your sponsorship game with valuable insights and networking. Plus insights and networking from others in the credit union industry. Learn more at: www.thepartnershipcompany.org Or join directly via Mighty Network: https://the-partnership-co.mn.co/?autojoin=1 ($5 a month) or send me an email directly with any questions: kristinpartnershipco@gmail.com

BECUSenior Manager, Affinity Partnerships

Apr. 2014Seattle, WA ➤ Negotiate and execute high-level, complex sponsorship and partnership agreements/contracts. ➤ Oversee and enhance partnerships/initiatives by building and nurturing relationships with external and internal partners. ➤ Strategically develop, execute, and fulfill product discounts for quarterly and ongoing partner offers and events that drive engagement and production and align with brand values. ➤ Create staff schedules, manage partner/event supply and giveaway inventory, and coordinate annual tracking of partner marketing assets and activations. ➤ Provide ongoing coaching and mentoring for partnership team and mentees develop performance metrics by meeting on a regular basis. ➤ Implement required communication plans, tracking key metrics, and enable alignment across various activities/teams. ➤ Continuously analyze and apply market and industry trends as well as competitive product/positioning analysis. ➤ Manage event marketing, licensing, advertising, brand activations, affinity credit/debit card campaigns, and paid media tasks. ➤ Establish and track key performance indicators and conduct strategic planning efforts across department teams. ➤ Collaborate with cross-functional teams to execute project specifications and implement solution driven programs. Accomplishments: •Launched WSU Affinity Debit/Credit Cards and KEXP Debit Card •Created and launched BECU's Workplace Banking program that partners with employers and associations in the community to offer financial wellness benefits to their employees and members. •Added KEXP Donors and Sea Hawkers Booster Club members to expand BECU’s field of membership.

ZipcarResidential Marketing & Relationships (Part Time)

Sep. 2013 - Jul. 2014Seattle, WA➤ Created plans to penetrate membership to residential properties and maintained relationships with property managers. ➤ Successfully signed new properties, increasing signed properties from 31 to 87 and increasing membership base by 75%. ➤ Effectively coordinated marketing strategies with team members as well as oversaw branding specifications/campaigns. ➤ Promoted the brand at residential events, kept informed of marketing strategies/trends, and prepared annual reports. ➤ Conducted market research to determine market requirements to draw in new residents and increase brand awareness. ➤ Managed communication of motivations, behaviors, and results and coordinated improvements with property managers.

HPAccount Manager, Federal System Integrator Team

Jun. 2011 - Jul. 2013Rio Rancho, NM ➤ Forecasted revenue/supplies, created client presentations, targeted marketing collateral, and coordinated meeting briefs. ➤ Implemented aggressive Unsolicited Bids Up-Sell marketing Campaign which led to an increase in revenue by 15%. ➤ Maintained positive relationships with key accounts to increase revenue and negotiated/closed deals with stakeholders. ➤ Nurtured, built, and cultivated various business to business partnerships to generate new opportunities for the company. ➤ Partnered with business officials to develop initiatives to appropriately drive customer growth and increase sales metrics. ➤ Leveraged client and marketplace data to support defining short-term and long-term innovation strategies and tasks.

Various CompaniesPrevious Work History

Jan. 2000 - Dec. 2011➤ Advertising Sales Account Manager – ACME Television – 08/2009 to 06/2011 ➤ Branch Manager – Community One Federal Credit Union – 03/2008 to 12/2008 ➤ National Sales & Marketing Coordinator – Beasley Broadcast Group – 02/2007 to 03/2008 ➤ Branch Supervisor – Mountain America Federal Credit Union – 01/2006 to 02/2007 ➤ Senior Financial Sales Representative – Silver State Schools Credit Union – 09/2000 to 01/2006

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