Ayshia Grimes - SEO Strategist, Third Marble Marketing

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Work Background

Instyleversity, LLCBusiness Development Manager

Jan. 2021Richmond, Virginia, United StatesIdentified and secured key B2C partnerships within travel, beauty and fashion industries contributing to the company's market expansion. Conducted market research and competitor analysis to identify new business opportunities and stay ahead of industry trends. Collaborated with marketing team to execute promotional strategies, increasing engagement.

Third Marble MarketingSearch Engine Optimization Comminications Lead

Apr. 2022 - Apr. 2024Optimized webpages for SEO best practices (title tags, meta descriptions, alt text, anchor text, HTML headers [HI, H2s, H3, etc.]) to ensure they are keyword rich and match search intent. Participated in planning, strategizing, web content based on keyword research and analysis. Generate Schema Mark-up to increase webpage click through rate to improve SERP competitiveness. Conduct on-going competitor research and analysis to identify content ideas and opportunities to fill in content gaps.

InstyleversitySocial Media Manager

Nov. 2016 - Apr. 2021Richmond, VirginiaExecuted strategic brand campaigns that aligned with clients' business objectives. Communicated cohesive brand elements consistently across various platforms, to brand engagement and loyalty. Improved Google search rankings by creating alt tags, conducting A/B testing and SEO audits, writing new content and performing updates on existing blogs and news pages Developed and executed content strategies that increased website traffic and social media engagement. Managed the editorial calendar, ensuring consistent, high-quality content aligned with brand voice and messaging. Offered creative content suggestions and constructive feedback fostering professional development within the team of brands/businesses. Analyzed content performance using Google Analytics, Google Search Console and social media insights to inform strategy adjustments. Utilized a range of software tools to streamline workflows, ensure project executions and resource allocation.

NordstromSales Associate

Sep. 2019 - Jun. 2020

Virginia Credit UnionAccount Consultant

Apr. 2019 - Sep. 2019

SunTrustTeller

Nov. 2018 - Mar. 2019

KeiterHuman Resources Intern Liaison

Apr. 2017 - Aug. 2017Glen Allen, VirginiaAttention to detail, effectively diagnose and troubleshoot problems that may arise, strategic thinking, build relationships and work across functions, prioritize multiple projects in a fast-paced environment, demonstrates a strong customer orientation, seeks innovative ways to improve processes, products, and client experience

Dillard's Inc.Business Manager

Aug. 2015 - May. 2017Provide excellent customer service, organize events for departments, remain up to date with the latest styles and trends, use basic POS operations, maintain proper displays and fixtures, demonstrate knowledge of store products, consistently meet sales goals, train new associates, ensure department goal is constantly met, maintain open communication with buyers about merchandising, successfully schedule employees based on their availability and store requirements, & accomplish all tasks in a timely manner

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