Procter & GambleConsumer Marketing Associate Manager
Aug. 2014 - Aug. 2015Cincinnati, Ohio Area- Designed, implemented, and analyzed qualitative and quantitative consumer testing, through face-to face consumer research, digital research platforms, and quantitative data analyses
- Collaborated daily with a multi-functional team (Marketing, Finance, Sales, R&D, PR) to enable successful Marketing initiatives and commercial developments that reflect the target consumer’s needs and buying behaviors - Recruited and mentored high school girls in the Cincinnati-based summer apprenticeship program, developing challenging business projects to help build strong business acumen and provide professional working experience at a young age