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Network Power<100 people
Roles
✔️50%
IT
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Consulting
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United States
Work Background
Twisted Wares®Marketing Manager
May. 2022 - Aug. 2023McKinney, Texas, United States · Remote• Orchestrated the maintenance and enhancement of both Direct-to-Consumer (DTC) and Business-to-Business (B2B) websites, resulting in a 328% surge in web traffic and a 227% escalation in revenue.
• Led a small team in planning, designing, and scheduling engaging DTC and B2B email newsletters and flows, which culminated in a 15.32% increase in email conversions, a 52.38% boost in open rates, and a 15.69% rise in click rates.
• Developed and implemented multi-channel marketing strategies, driving robust company growth and achieving key business objectives.
• Collaborated with copywriting and ads vendors to ensure consistent and effective brand messaging across all platforms.
• Spearheaded the redesign of the DTC website focusing on UX/UI enhancements, contributing to an 81% leap in website conversions within the first two months post-implementation.
• Employed Artificial Intelligence (AI) tools and automation through Zapier to streamline operations and foster efficiency within the team.
• Leveraged project management tools such as Basecamp and Asana to effectively coordinate tasks and manage workflows.
• Conducted comprehensive market research, analyzed campaign performance, and utilized data-driven insights to inform marketing strategies and initiatives.
• Designed and pitched new products, aligning with company goals and market trends, and presented these initiatives to stakeholders.
Sierra Nevada PropertiesMarketing Coordinator
Nov. 2021 - May. 2022Fallon, Nevada, United States · On-site• Designed and implemented a comprehensive onboarding program for new real estate agents, resulting in a 37% increase in first-year agent retention.
• Planned, designed, and scheduled internal communication emails using Mailchimp, facilitating seamless information flow within the organization.
• Managed the front office of the Fallon, NV branch, providing guidance and information to potential home buyers and sellers.
• Collaborated with agents to create engaging marketing materials, contributing to over 200 real estate deals in 2021.
• Developed an online portal using Microsoft SharePoint for agents to access up-to-date policies, sales collateral, class and event schedules, enhancing the efficiency of business operations.
• Coordinated logistics for events involving over 100 agents and their families, ensuring smooth execution and high levels of engagement.
• Initiated an automated "Just Sold" and "Just Listed" direct mail program for agents, increasing their outreach and potential leads.
• Designed, printed, and mailed personalized thank-you cards on behalf of agents who sold or listed a home, enhancing client relationship management.
• Leveraged Zapier to automate processes and create efficient workflows, leading to improved productivity.
• Launched online advertising campaigns, resulting in an 18% uptick in direct inquiries from interested prospects.
• Gained in-depth knowledge of real estate marketing and honed skills in problem-solving, workflow creation, and printing techniques.
Red Door StudioOwner & Freelance Graphic/Web Designer
Oct. 2018 - Apr. 2020Fallon, Nevada Area · Remote• Specialized in designing digital and print marketing collateral, creating websites on platforms such as WordPress, Wix, and Squarespace, designing trade show booths, and designing pitch decks.
• Revamped the branding and marketing materials for a nationally recognized lab, leading to a 67% increase in clients in the first quarter post-launch.
• Partnered with a local start-up to design and set up a trade show booth, generating over 700 leads in the beauty industry.
• Developed and arranged pitch decks and presentations, aiding a Texas start-up marketing firm in securing five clients with monthly retainers starting at $10K within six months.
• Utilized Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Acrobat, and Premier Pro, to create visually compelling designs.
• Enhanced design and marketing skills through attending workshops and earning multiple certifications in content marketing, Facebook Ads, Google Display Ads, Google Analytics, and digital marketing.
• Managed business operations independently, including contract negotiations and delivering timely and high-quality design work.
• Utilized Trello for project management and prioritization, and Google Drive for sharing company assets and deliverables.
• Built and maintained strong client relationships through networking and providing excellent customer service.
The Northing GroupDirector of Creative Services
Nov. 2017 - Nov. 2018Tyler, Texas Area · Remote• Collaborated with clients to understand their marketing objectives and crafted tailored marketing plans and strategies to meet their specific needs.
• Led the development of creative solutions for commercial and in-house projects, resulting in a 57% increase in brand recognition and an 83% improvement in customer satisfaction.
• Compiled and optimized creative briefs, directed content creation, and managed stakeholders throughout the creative lifecycle, ensuring successful end product delivery.
• Revamped a client's website on WordPress, resulting in a 33% uptick in sales, by implementing improved SEO, incorporating custom-designed illustrations,
optimizing for mobile devices, and incorporating strategic call-to-actions.
• Rebranded a client by designing a new logo, creating a style guide, crafting messaging, and defining their target audience which grew their clientele from 5 to 20 girls.
• Designed and executed a sales funnel for a client utilizing multiple marketing channels such as direct mail, digital advertisements, and landing pages that increased warm leads by 85%.
• Increased organic website traffic for a client by 46% through improving site structure and implementing backlinks, daily content updates, and an improved blog strategy.
LumegentCreative Director
Oct. 2016 - Oct. 2017Reno, Nevada Area · On-site• Managed and designed the company website while working closely with stakeholders to shape the company's corporate identity and internal documents, such as the employee handbook, goal sheets, and pre-flight checklists.
• Managed Lumegent's top corporate client account, ensuring high-quality service and customer satisfaction.
• Directed a team of junior designers, both in-house and remote, ensuring that deadlines were met and deliverables were accurate and of high quality.
• Spearheaded the rebranding of a nationally recognized, Fortune 500 deathcare company, guiding the creative team in a comprehensive overhaul of their corporate identity that resonated with their target audience and aligned with their business objectives.
• Led the design and presentation of multi-million-dollar marketing campaigns to stakeholders, including direct mail, print collateral, and social media posts, resulting in a 17% increase in sales for a leader in the deathcare industry.
• Optimized team efficiency and cost savings by 30% by introducing new creative approaches and workflow/project management techniques.
• Improved the internal design team's accuracy from 86% to 98% within a year by introducing pre-flight checklists, new standard operating procedures, and key performance indicators.
• Developed leadership skills and deep industry knowledge in the deathcare and retirement home industries.
• Managed the challenges of rapid growth in a start-up environment, growing from 8 to over 30 employees in just 3 months.
• Conducted weekly meetings to discuss each phase of concurrent projects and the upcoming agenda for the week.
Janess Print & MarketingCreative Designer
Apr. 2016 - Sep. 2016
Crazy, beautiful designsFreelance Graphic Designer
Jan. 2011 - Mar. 2016Remote• Conceptualized, designed, and pitched identity packages, website designs, and print and digital marketing materials to a diverse client base, including small startups and mid-sized businesses.
• Developed a strong portfolio of work leading to increased visibility and acquisition of hundreds of new clients throughout my tenure.
• Improved user engagement, reduced page abandonment rate, and boosted website traffic by over 25% for a popular hand-made stuffed animal boutique through strategic web design.
• Managed more than 500 client accounts, providing high-quality designs that met their unique needs and business objectives.
• Generated $40,000 in revenue within the first year through the acquisition and successful completion of diverse design projects.
• Implemented streamlined design processes, improving efficiency, reducing project turnaround time by 20%, and boosting productivity.
• Proficient in design principles, typography, color theory, and layout to create visually appealing designs across various mediums.
• Mastered software such as Photoshop, Illustrator, and InDesign for creating and editing graphics, illustrations, and layouts.
• Developed strong understanding of branding principles to create cohesive brand identities, including logos, color palettes, and visual guidelines.
• Established clear and regular communication with clients, actively listened to their needs, provided updates, and promptly addressed any concerns or questions.
• Utilized project management tools, such as Trello, to track project progress, set deadlines, and manage tasks.
• Maintained a strong online presence through a website, portfolio, and social media channels to showcase work and attract potential clients.
• Overcame challenges in a saturated market by delivering high-quality work promptly, providing excellent customer service, and leveraging client testimonials and referrals for business growth.
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