Suffolk UniversityDirector, Brand Communications & Content
Oct. 2019 - Jan. 2023HybridReengineered brand and messaging frameworks for key audience segments leading to record enrollment and advancement levels while exceeding target KPIs for website and social performance, photo & video production, lifecycle performance, and brand sentiment • Steered the Leadership Team of the Division of Communications, responsible for setting priorities, managing high-impact projects, shaping institutional communications, and presenting unit success to Office of the President
• Led content and creative strategy, photography and video production, channel optimization, social media strategy, influencer marketing, sales material creation, and OOH advertising campaigns—overseeing both internal teams and external agencies
• Launched seven long-form and user-generated content franchises tied to institutional goals, revamped print collateral suite, architected a new website, and established social media content programs