Alex Martin - Brand Builder | Marketing Leader, Self-employed

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Work Background

SittercityDirector, Brand Strategy

Jan. 2023 - Mar. 2024RemoteSet and led strategic vision for marketing team and guided all brand and product marketing initiatives from kick-off to launch, empowering creative strategists and channel owners to continually test and optimize for improved performance • Orchestrated integrated marketing campaign for company’s Peak Season, expanding channel and creative effectiveness while reaching revenue targets and efficiency goals • Partnered with Analytics to build data-informed approaches to company’s underlying boulder problems and collaborates with Senior Leaders to use metrics to advocate for—and align on—strategic initiatives • Established strong cross-functional working relationships and processes to break down silos, improve efficiency, and unlock greater creative problem solving abilities, serving as the face and voice of the Marketing team across company

Matter 7Account Director, Brand Storytelling

Aug. 2021Boston, Massachusetts, United States · RemoteServing as the brand storytelling chief for the agency, leads creative initiatives aligned with client brands and goals; Manages client timelines, deliverables, and expectations, including attending internal and public-facing meetings on behalf of the client; Directs the agency collective to support client design and content needs; Proactively assesses the performance of initiatives and channels based on established metrics

Suffolk UniversityDirector, Brand Communications & Content

Oct. 2019 - Jan. 2023HybridReengineered brand and messaging frameworks for key audience segments leading to record enrollment and advancement levels while exceeding target KPIs for website and social performance, photo & video production, lifecycle performance, and brand sentiment • Steered the Leadership Team of the Division of Communications, responsible for setting priorities, managing high-impact projects, shaping institutional communications, and presenting unit success to Office of the President • Led content and creative strategy, photography and video production, channel optimization, social media strategy, influencer marketing, sales material creation, and OOH advertising campaigns—overseeing both internal teams and external agencies • Launched seven long-form and user-generated content franchises tied to institutional goals, revamped print collateral suite, architected a new website, and established social media content programs

Suffolk UniversityStrategist, Brand Content & Social Media

Nov. 2015 - Oct. 2019On-site

amartinmediaOwner | Creative & Content Strategy Consultant

Jan. 2015 - Aug. 2021Boston & DubaiPioneered a creative practice assisting businesses articulate their value propositions, utilizing brand and marketing expertise; Partnered with Barza New Media in the United Arab Emirates championing and building campaigns for Red Bull France, Travel London, and UAE Innovation Week; Consulted local clients to improve their communication and content strategies

NICHQManager, Content Marketing & Social Media

Oct. 2014 - Jun. 2015Greater Boston AreaLed and scaled effective strategies to help organization receive grants for more ambitious projects and continue their impactful work; Managed and edited online news, press releases, grant proposals, blogs, and thought leadership essays; Wrote and implemented organization’s social media policy; Built proprietary social network for organization’s partners to better facilitate asynchronous communication and engagement

Silicon Valley Business JournalEditor, Content Strategy & Social Media

Dec. 2012 - Oct. 2014San Jose, CaliforniaArchitected publication’s digital content strategy and led implementation, scaled it for more than forty publications around the country serving as coach to editors across ACBJ properties; Pioneered several audience-expanding content projects, widening reach and boosting revenue; Served as editor or writer on numerous ambitious cover stories and packages; Launched themed-issue strategy and created event business around it; Built newsletter products with editors and crafted sponsorship pitches with advertising team

Record-JournalNew Media Specialist

Dec. 2010 - Dec. 2012Meriden, CTServed as digital leader in both newsroom and advertising office, responsible for modernizing company’s culture and processes at a time when digital adaptation was imperative for survival; Reformulated breaking news production workflow, trained reporters and editors on new technology and platforms, redesigned and launched website and email products, and led a purposeful social media strategy; Presented data and insights to advertising team, editor-in-chief, and publisher to show the digital growth to help generate buy-in and investment, and prepare them to communicate with—and attract—local advertisers