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Work Background
iCrossingClient Solutions Director
Aug. 2023New York, New York, United StatesAccount Leadership: CeraVe, Skinceuticals, La Roche Posay, L'Oreal Paris, Lancôme We build seamless digital experiences that influence consumers to act. With unrivaled access to Hearst’s powerful consumer insights, we uncover the data-powered drivers that matter to your audiences and use them to build impactful, creative, consumer-first experiences that provide significant business growth.
UtilityDirector, Growth and Strategy
Jul. 2021 - Mar. 2023New York, New York, United StatesUtility is an award-winning agency that crafts digital products that fuel tomorrow’s brands. We partner with our clients to design and develop custom mobile applications and websites that scale. From global brands to innovative startups, we work with clients to bring their big ideas to life and transform their businesses. In my capacity as the Director of Growth & Strategy, I headed up strategic partnerships with agencies and vendors within the digital space to drive agency growth and ensure we were always creating and delivering a unified brand experience for our clients and their users. I also collaborated with executive leadership to define and implement processes, playbooks, and tools to ensure our agency, our teams, our partners, and our clients are always growing successfully together.
OrganicAccount Director
Nov. 2020 - May. 2021New York, New York, United StatesAccount Leadership: Palo Alto Networks, El Pollo Loco We design resilient brands. And for us—design isn’t just what a consumer sees. It’s the rhythm and rigor of looking at business models and strategies to match them with consumer experiences fueled by data and technology. It’s examining culture and consumer behavior to ensure we are continually driving business growth for our clients. And to us, resiliency is the power to weather the constant hurricane of consumer change—both today and many years from now. It’s not seeing the future. It’s creating the future. During my tenure as Account Director at Organic, lead an interdisciplinary team of executives, creatives, and engineers for a portfolio valued at $3M. While steering teams through multiple concurrent handoffs and milestones, I also owned scoping, contracting, and annual road-mapping/strategic account planning with executive teams and clients. Above all, as Account Director, my role was critical in bringing together and collaborating with agency leadership to develop and improve process frameworks for onboarding, scoping, asset tracking, content calendaring, feedback gathering, prioritization, and delivery.
AKQAAccount Director
Aug. 2019 - Nov. 2020New York, New YorkAccount Leadership: Verizon AKQA’s influential work is recognized worldwide. They architect, design and deliver iconic experiences, services and products that improve people’s lives. Their multidisciplinary teams have been involved in some of the most groundbreaking projects across multiple industries. They collaborate with sophisticated clients to deliver a cohesive blueprint across customer connection points that will satisfy audience needs and surpass business goals. As Account Director at AKQA, I owned and lead a project stream valued at $3M to design a digital product suite for the launch of Verizon's first ever financial product. In addition to partnering with multidisciplinary client leadership and internal teams to iterate on strategy and design, I lead internal program planning for each quarter, identified opportunities to up-sell, and presented product strategy to client leaders and decision-makers.
MonstarlabEngagement Director
Aug. 2018 - Aug. 2019New York, New YorkAccount Leadership: Shake Shack, CBRE, Tishman Speyer, Top of the Rock, Toronto's CN Tower Fuzz Productions (now Monstarlab) is a digital experience and product agency based in Brooklyn, New York. Our multi-disciplinary teams collaborate to design and build successful products for some of the biggest and best brands in the world. Recommended by Forrester as “innovative and nimble,” Fuzz has built amazing iOS and Android apps for Fortune 100 companies and innovative startups, including Shake Shack, and Blink Fitness, and CBRE. As Engagement Director, I ensured that product vision was always aligned with business strategy. I acted as my client’s sounding board and point of escalation, functioning as a proxy for client interests and perspectives within the Fuzz team at every stage of the product life-cycle. I owned the business relationship between client and Fuzz, from accounting and contracting to feedback on personnel. Inside of three years, I expanded my client's single-platform app to a suite of digital products, ultimately growing the value of the account by 717%.
MonstarlabSenior Engagement Manager
Aug. 2015 - Aug. 2018New York, New YorkAccount Leadership: Shake Shack, CBRE, Tishman-Speyer, Top of the Rock, CN Tower, Wingstop, Potbelly, TKTS, Stupid Cancer
MonstarlabProducer
Dec. 2014 - Aug. 2015Greater New York City AreaAccount Leadership: Shake Shack, YMCA of NYC, CycleCast I first joined Fuzz as a Producer for iOS apps. In my first few months, I managed both client and the internal product teams through the software development lifecycle, engaging with C-Suite stakeholders to determine and memorialize business objectives and product requirements. I partnered with engineers and the creative team to develop and maintain agile project plans, and regularly acted as scrum master, conducting stand ups, sprint reviews, and grooming the backlog to ensure efficiency and productivity across all touch points. Above all, I maintained transparent channels of communication on both internal and client sides of the table, as information was the key to every success.
ArtericEngagement Manager
Oct. 2013 - Nov. 2014Greater New York City AreaAccount Leadership: Daiichi-Sankyo, Otezla, Celgene, AIM at Melanoma From pitch to post-launch, I lead the successful execution of complex front- and back-end web and mobile applications primarily in the pharmaceutical and non-profit industries. I motivated the team and lead day-to-day tactical implementation of multiple projects with competing deadlines, while juggling evolving client demands, budgets, and resource availability. In addition to more traditional project management duties, which included developing agile project plans, maintaining master documents, creating WBSs and SOWs, and leading both internal and client status meetings, I fostered relationships with clients, third-party agencies, and internal team members, helping bridge the gap between highly technical matters and conceptual marketing goals.
ElevateProject Manager, Account Manager, Copy Writer
Aug. 2012 - Oct. 2013New York, NYAccount Leadership: Redken, Pureology, L'Oreal During my tenure at Elevate Studios, I lead multiple complex small- and large-scale projects for integrated web, mobile, and social media marketing initiatives in the haircare and beauty industry. In addition to managing client retainer and collaborating with internal teams on budget allocation, project timelines, and scope development, I worked alongside the client to bolster campaign strategies and manage the brand's CMS. I also contributed to the development of client email marketing campaigns, recommending content strategy and writing copy. Lastly, I contributed to the establishment and growth of the agency's social media presence, blog posts, and new business outreach.
Disney ABC Television GroupEditorial Assistant
Jun. 2008 - Feb. 2011New York, NYPursued authors, agents, and un-agented projects for acquisition and edited several titles, including the #5 New York Times bestseller Soul Pancake, Sugar Nation (July 2011), and How to Click with People (July 2011). Other responsibilities included writing flap and marketing copy, ordering advance payments, and brainstorming with marketing, digital media, production and publicity departments to create and execute successful marketing campaigns.
MediaplanetProject Manager, Publisher
Jan. 2011 - Dec. 2011New York, NYFunded through relevant advertising and developed editorial for themed media reports within our nation's top ten newspapers, including USA TODAY, The New York Times Magazine, AM New York, The Washington Post, New York Daily News, and the Miami Herald.
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