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Work Background
American-Slovenian ClubFounding Board Member
Dec. 2023Washington DC-Baltimore AreaAmerican-Slovenian Club (ASC) is a non-profit established to help Slovenian businesses in the USA, to better connect the diaspora, and to help foster stronger collaboration among American Slovenian experts, entrepreneurs, professionals, and individuals who need help. Founding members are entrepreneurs and professionals living and/or working in the USA, who see more opportunities for Slovenian business and diaspora, and want to foster open collaboration, support, networking, and different initiatives. We are connecting existing Slovenian communities in the USA intending to build an even more successful diaspora. The club's mission is to connect the Slovenian business and professional community in the area under the jurisdiction of the Embassy of the Republic of Slovenia in Washington D.C., to support market entry, networking, and promoting mutual trade, the Slovenian economy, economic diplomacy, and tourism.
BRAINLUXURY President of USA market. / B2B Sales & Customer Service Director
May. 2021New York, United StatesTaking ownership of our customer care with key strategic and operational responsibilities for development, continuous improvement and delivery of customer service and strategic development of operational requirements, process, and technology, to deliver key service for our respected customers.
Optimizing supply chain business service leading continuous improvement in planning, procurement, warehouse, storeroom and shipment policies and procedures for B2C and B2B customers. Leading business development for B2B market and looking for new opportunities to develop the brand cross different sales channels.
Slabe LLCCompany Co-Owner
Aug. 2020Raleigh, North Carolina, United StatesResponsible for driving growth and expansion opportunities for a company. Leading development and execution of strategic initiatives, partnerships, and acquisitions to increase revenue, market share, and profitability. Identifying new business opportunities, conducting market research, negotiating deals, and building relationships with key stakeholders to shap the company's long-term growth strategy and driving its overall success.
Reyes Coca-Cola BottlingCommercial / Marketing Director -Foodservice & On-Premise (FSOP)
May. 2019 - Apr. 2021Irvine, CaliforniaLed strategic development of marketing asset activation and pillar program plans and ensured their execution at the local level. In charge of translating channel commercial and sales plans into measurable business goals. Implemented call to action sales tools and materials for the front-line sales associates to better understand the market and the services they are selling to the customers. Identified new market opportunities and devised plans for market penetration. Developed sales and marketing strategies and oversaw their application. Nourished existing customer relationships and worked on building strong connections with new clients. Responsible for go-to-market and headquarter budget management, ordering the tools, inventory, deployment, tracking, and analysis of all in-outlet merchandising .
· Built the sales and commercial strategies and capabilities for all FSOP channels that resulted in 7.5% growth compared to the previous year
· Directed the implementation of the sustainability project for the RCCB company, World Without Waste by 2025
· Led the Allegiant Stadium: Raiders Coca-Cola RED Zone buildout, activation, and agency management
House Of SillageNational Sales Director/International Business Development Director
Oct. 2018 - May. 2019Newport Beach, California, United StatesResponsible for the overall management of all strategic and operational marketing and customer relationship activities as well as for the development of new partnerships. Acted as a mentor and liaison for brand ambassadors by assisting and supporting them in achieving defined company goals. Oversaw the setting of sales targets and implemented ways to ensure the efficiency of sales and marketing operations that are structured for key accounts in the market. Directed the territory sales team, teaching them important elements of the company's products and services and equipping them with the tools required to be successful team members. Analyzed the sales team’s KPIs to better understand their performance and helped the employees upgrade their skillsets.
· Contributed to the 14% increase in sales revenue in 2018
· Grew new customer relationships and maintained adopted customer relationships by 9% compared to the previous year
· Increased territory performance in revenue by 18% in comparison with last year’s results
Modiana - Multibrand fashion and beauty retailer in Eastern European Countries (Montecristo d.o.o.)Vice President Of Commercial Operations
Jul. 2016 - Dec. 2017Ljubljana, SloveniaDirected regional operational organization, respectively overseeing six purchasing and two marketing directors with budgets of $25m and $1m quarterly. Spearheaded the implementation of the company's vision and strategy as well as execution of global business operations. Oversaw staffing for over 550 retail employees and organized effective training of marketing teams leading to improved operational efficiency and boost in the overall morale. Developed and implemented marketing plans and prepared company-wide forecasts. Established marketing and sales objectives and ensured all employees fully understand their assigned roles. Managed project teams through due diligence, prioritization, and development.
· Contributed to the 6% increase in annual company revenue
· Played an integral role in renegotiating commercial and operational contracts with 185 suppliers, resulting in a 6.5% cost savings
· Effectively led project teams to the launch of the new Mono Cosmetics brand itStyle from Milano in the Eastern European market
L'OréalExecutive Senior Sales Director, Consumer Product Divison
May. 2013 - Jun. 2015Ljubljana, SloveniaDirected product regional and international marketing operations for a $20m division of L’Oréal Paris. Developed goals, strategies, and business plans while allocating resources to balance short and long-term objectives. Drove profitable growth through customer development, proper distribution, and working cross-functionally to implement new product and marketing strategies. Anticipated changes in the marketplace and modified strategies to accommodate emerging trends and needs. Increased the effectiveness and efficiency of sales programs and integrated customer-specific programs into cohesive sales plans. Managed all aspects of product launches including forecasting, sales and operations, P&L, marketing, and product delivery.
· Increased revenue by 23% through expanding market share and building alliance initiatives
· Successfully identified and resolved problems by restructuring company sales policies, resulting in an 18% increased market share
· Turned around the consumer goods division with 22 months of negative growth in just six months
Coca-Cola Hellenic Slovenia d.o.o.Executive Director, Key Accounts
Sep. 2007 - May. 2013SloveniaTook charge of strategic account planning for key clients and negotiated and influenced partners to maximize clients’ potential. Ensured that product roadmaps and direction were shared with clients and that all product features and support cases were managed appropriately. Identified and pursued opportunities to gain new business and grow existing accounts, training sales teams on how to identify cross-sell and upsell opportunities. Created and managed integrated account plans for business review processes.
• Grew total company market share by 14% from 437.7% to 49.9% over six years.
• Cross-collaborated with supply chain management, planning, sales, marketing, and forecasting business units to increase profits by 32% in five years.
• Led and coached marketing teams in the development of improved retail advertising and brand awareness strategies.
• Increased transaction of basket size and profitability by 18% through the development of multiple marketing and sales strategies.
• Led the launch of the Burn Energy drink that reached 14.5% market share in just three years, becoming the largest brand in the energy drinks market.
TKG Metal goods and FastenersSales-Purchasing manager
Nov. 2006 - Sep. 2007Ljubljana, SloveniaLed purchasing and sales activities for the largest producer of cold forming parts in Slovenia, which exports more than 90% of its product to the Western European market.
Performed in a B2B client-facing, cold calling role focused on identifying sales prospects and driving strategy with clients in the metal goods industry. Demonstrated thorough understanding of manufacturer markets to align sales strategy and operations with corporate strategy to increase top and bottom line growth. Created opportunities for target web content and trade show presence to improve marketing initiatives.
Selected Contributions:
•Increased production capacity by 41% through new customer initiatives and aggressive sales targets.
•Led improvements in forecast accuracy from 52% to 80% by implementing a daily cross-divisional checkpoint process for production, purchasing, and sales teams, ultimately saving %0.8-million YOY.
Prevent Global d.d.Commercial and Marketing Manager
Mar. 2004 - Oct. 2006Slovenj Gradec, SloveniaCommercial Marketing Assistant, British and American Markets (2004 to 2006)
Held accountability for increasing market share and profits for automotive accessory markets for brands including Volkswagen, BMW, Citroen, Ford, Mercedes-Benz, Land Rover, and Audi.
Analyzed international market trends, identified potential markets, and managed the product development cycle. Researched and developed strategic marketing and sales plans. Communicated product announcements through multiple channels. Wrote specification sheets for new products. Established competitive and profitable pricing strategies.
Selected Contributions:
•Improved an automated pricing system, reducing errors by $1.3 million.
•Negotiated and secured new RFPs for Audi, GM-Opel, Mercedes-Benz and Land Rover accounts.
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