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Work Background
PT Smartfren Telecom TbkSVP Brand Strategy & Digital Growth
Mar. 2019 - Feb. 2024Greater Jakarta Area, IndonesiaBeing a part of a new digital evolution and bringing in positive change. From brand, to business strategy. From digital transformation to monetisation & new revenue streams. From telco to life design. From today to the future
Shop A DocketChief Marketing Officer
Jul. 2017 - Feb. 2019Bengaluru Area, India · HybridOverall CMO responsibilities + Creating the Digital transformation journey with an owned savings app & web platform
JioDGM Brand
Apr. 2016 - Jul. 2017Mumbai Area, IndiaDesign Principles, Brand Strategy and Roadmap.
Unified customer experience journey across touch points.
App UI/UX development for JioChat, JioCloud, JioJoin.
Strategy and design for FTTx and creative design thinking for brand communication design.
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JioLead Branding
May. 2014 - Apr. 2016MumbaiOverall Brand, brand manual and corporate identity.
Managing brand communication and design support. UI/UX development for MyJio app, JioChat app and jio.com (web and digital - including ecommerce journey)
Supporting brand development for JioCare across touchpoints
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Bharti walmartManager- brand and communication
Feb. 2011 - Mar. 2014Gurgaon, IndiaHandling Branding & Communication for the brand “BEST PRICE”; The brand is the current leader in the B2B cash and carry format in the country with average revenue of over 150cr a month. Key Deliverable:
• Brand Custodian: Establish creative and brand division
• Creative’s & Campaigns
• Communication strategy
• Media planning & business activation
• Support development & design for E-commerce project
• Planning the event calendar for the year
• Execution and monitoring of events in coordination with the events team
• Signage and VMRD control and development
• Work with the demo team to develop demo ideas for building in store experience and impacting sale
• Work with the private label team to develop the packaging, brand identity and communication
• CORPORATE COMMUNICATIONS:
o Regular mailers & Print ADs
o Web promotions & socio-media communications
o Direct mailers / product & service alerts
o Cross promotions / offers
o M-commerce Key Awards:
• Star of the Month (August 2011)
o Received for organizational level impact for single handed handling of creative and communication for 2 store launches in new market and 1 store competition handling with overnight creative strategy & creative
• Walk the Talk (June 2013)
o Received for upgrading the overall internal signage and look and feel of the fresh & meats area in the store as well as developing the entire private label communication and design strategy
• Team achievement award (October2013) o Received for achieving Rs. 9.3cr ~50% above plan with 70% like for like comp during the month of October by leading the core team working with different functions towards a common event. Taking care of the Diwali catalogue from inputs coordination, product photography, creative design, print & execution as well as on ground monitoring. Also releasing 172 print Ads just in the month of October. More details on job profile, achievements, etc can be discussed on need to know basis
B&B DIVERGENTMarketing Manager
Jan. 2010 - Jan. 2011New Delhi Area, IndiaB&B is a marketing solutions & manufacturing company, a venture focused on providing a single platform marketing and innovation solution. The organisation provides various brand and imagery solutions to a select clientele. Services specifically entail creative and activation solutions designed with requirements of the clients. Group innovations and support ranges across platforms and solutions
MobileNXT TeleservicesManager Marketing
May. 2006 - Apr. 2008A venture of the Network18 Group, mobileNXT is a telecom retail organization providing retail services across the country for mobiles, connections, value-added services, accessories and laptops on both click and mortar ecosystems.
ING LifeManager Marketing
May. 2008 - Dec. 2009ING is the 8th Largest Company as per Revenue & Profits in the Forbes rankings and is the largest financial services company in the world. As the Marketing manager, my profile included: Key Deliverables:
• BTL Activations:
o Head & control all BTL activations across North India for both Tide & Alternate channel
o Budgeting & forecasting as per targeted CPL & Revenue objectives
o Agency management & vendor development as well as control for marketing initiatives
o Internal meets, events, nights for regional & local levels (branch to national level)
o Lead generation and customer acquisition as well as agent development
• Marketing Communications:
o Developing and handling agencies / vendors for PR, media, creative and other requirements. Also part of the core team at the HO handling media agencies and ATL spends. Part of the core team responsible for the mega campaign “Mere Des mein Paisa sirf paisa nahi hai”; including the shoot of the film to media release.
o Communication & control of regional activations & contests
o Handling online internal and external customer communications.
• Brand Initiatives:
o Strategic planning and brand custodian. Focusing on forecasting, budgeting and planning as per growth and sales forecasts.
o Ensure signage execution (from concept, design to execution) Pan India
o Internal branding across office and customer / agent locations for communications and brand placement
o Ensure implementation of brand guidelines across North India
o Plan and execute new product launches (across media mix for North India)
o Wall Management solutions across India
Vishal Ratail LtdAsst. Manager Marketing
Aug. 2002 - Apr. 2006joined as marketing executive and moved on to become Asst. Marketing Manager, Controlling the marketing and brand operations for overall group. Apart from Vishal mega Mart, also handled various other divisions including the water theme park (AQUATICA) in Kolkata and the private label range across FMCG & Mobile platforms. § In charge of total marketing and branding activities for PAN INDIA. Responsible for CRM & loyalty program, brand development, market positioning, E-retail, A&P budgeting, Media buying, Road Shows/events, Exhibitions, New launches, Corporate Communications & PR, Strategic pricing, ROI assessment, New business development, ATL & BTL activities across India. § Training and development of human resource on personality development, planning, time management and core training on marketing. § Also developing modern trade solutions from Visual Merchandising and display to other formats of in store promotions and impulse sales generation at store levels.
§ Was instrumental and part of the core team launching the entire range of private labels including FMCG products and durables like soaps & detergents, cleaning products, pickles and mobile phones
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