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Work Background
Toby LeonDigital Marketing Strategist
Jan. 2021Digital marketing agencies rely on keeping you in house, and many who work with them aren't quite sure what they're paying for in the first place. Well, I'm the lean, keen opposite of that. Working with you directly to create tailored strategies that help you and your team leapfrog over doubt. From A to B to you tell me. Focused mainly on digital marketing, UX, ecomm and front-end web design... but ask me about automation and AI to watch me nerd out. I work best with direct input from founders and key members of their team. Creating tailored packages that are purpose built for the whole business, so they're fit for purpose from day one. I don't gate information or funnel you into the next deal when we're in the middle of one already. I offer expertise, real talk and gumption at fair prices. Becoming a part of your team, for a time. Helping amazing people like you do BIG things their own way. And if I do my part right, you'll think of me next time you want to get from A to B to you tell me... •••
SkillshareBrand Ambassador
Jan. 2020
Toby LeonFounder
Jan. 2018Sydney, AustraliaEverything we buy is a vote for the world we want to live in, and I'm here to make shopping kinder, wiser, more creative and bold. My artisan marketplace stars a wealth of conscious treasures. Ethical decor, eclectic art, artisan gifts and more. Each with good deeds baked in. Made with love and compassion. Priced fairly, too, because ethical choices shouldn't be out of reach. So that more of us can look good, feel good and do good without costing the Earth or breaking the bank... • Thousands of socially responsible treasures from kitsch to classic.
• Every treasure has 3 good deeds baked in. They're all ethically produced. Each treasure gives back to the UN SDGs. And 1 tree's planted for every order.
• Starring treasure featured in The Sunday Telegraph, Sunday Express, Ireland's Homes Interiors & Living, Discover Germany, The Courier Mail and more. •••
Toby LeonVisual Artist
Jan. 2017Sydney, New South Wales, AustraliaKitschy keen art nerd. Obsessed with collage's power to mix and match unexpected aesthetics, histories & cultures. I've been wrapped up in its mercurial embrace for as long as I can remember. From collaging every inch of my bedroom walls as a teenager, to building a community of 35k+ art nerds on Instagram.
MCL Design International LimitedCommunications and Digital Strategist
Dec. 2014 - Jan. 2017Wearable sculpture for adventurous spirits — available in dozens of markets worldwide. I ensured every piece told its own story, while maintaining unique M.C.L aesthetics through digital comms initiatives. • Developed and implemented a comprehensive marketing strategy that enhanced and amplified the brand story across digital platforms.
• Maintained strong storytelling and brand narrative skills to engage a high-demand audience. Editing all content, including for social media, product launches, newsletters, and blogs.
• Utilised strong technical skills to manage all aspects of digital initiatives, including design, editing, and publishing of seven lookbooks published via Issuu and also printed for distribution to M.C.L retailers. •••
Like A Local GuideContent Writer
Feb. 2014 - Jan. 2015Sydney, AustraliaLike a Local is a website and mobile app that features crowd-sourced tips for cafés, restaurants, bars, clubs, sights, shops, galleries and green spaces in over 300 cities around the world. I wrote and edited an introduction to Sydney, overviews of its culinary scene, nightlife and shopping highlights, with more than 60 reviews created.
Currency PressDigital Project Manager
Nov. 2010 - Mar. 2015Sydney, AustraliaAustralia's performing arts publisher. I worked with playwrights, directors and actors to produce books, apps and podcasts that celebrate Australia's vibrant theatrical culture. Helping to ensure every Australian has greater access to stories from our nation’s stages. • Built & managed company's first digital publishing program
- Researched and brokered relationships with digital publishing firms.
- Oversaw digitisation of 50+ Australian classics.
- Majority of titles were core revenue drivers, so this program significantly expanded sales opps. • Managed and curated development of 'The Doll' iPad app and curated all content
- Personally secured $50k funding from Australia Council to support app development.
- Over 200 pieces of archival content sourced from dozens of theatre companies nationwide.
- Winner of APA, Drama Victoria & AIMIA Awards. • Created, produced & hosted Not in Print podcast
- Produced & hosted first 40+ episodes.
- Longest running podcast focused solely on Australian playwrights and their work. • Devised, funded and edited Cue the Chorus series
- 15 responses to classic Australian plays.
- Personally secured $40k+ funding from CAL's Cultural Fund over 2 years, which funded all writers' fees, designer's fees, and a significant portion of production costs. •••
Dendy Cinemas Pty LtdManager
Jul. 2010 - Jul. 2011Sydney, AustraliaDendy Cinemas is the largest independent cinema chain in Australia. I regularly managed 2 of Dendy's locations, including staff management, event management, inventory management, reconciling cash and creating daily accounting reports.
Gleebooks Pty LtdSub-Editor and Events Coordinator
Jul. 2010 - Jul. 2011Sydney, AustraliaGleebooks is Sydney’s leading independent bookseller. I worked as the sub-editor of the Gleebooks company newsletter, and also managed event set-up, wayfinding, bar staff, tech and catering.
NSW Writers' CentrePublications Assistant — Contract
Jul. 2010 - Nov. 2010Sydney, AustraliaI assessed the NSWWC collection to create a catalogue of 2,000 books and journals — collating information previously scattered across different databases — producing a single, searchable database for the entire NSWWC library.
Sydney Film FestivalBox Office Manager
Jun. 2010 - Jun. 2010Sydney, AustraliaThere's no more exciting time in cinema than the Sydney Film Festival. I was on-hand at the Dendy Opera Quays box office for the festival's duration. Managing sales, ticketing, and accounting. Based on my performance during the festival, I was hired by the Cinema Manager at Dendy Opera Quays. Two months later, I was promoted to a manager there.
Century - Venues, Events, ArtistsBox Office Manager
Aug. 2007 - Apr. 2010Sydney, AustraliaManaged operations and coordinated events for the Enmore Theatre and the Metro Theatre box offices, two of Sydney's premier live music venues.
Inner West CouncilArt Project Coordinator
Mar. 2005 - Jul. 2006Sydney, AustraliaDevised and helped implement the first ever Wall2Wall competition. An instant success that ran for 10 years, featuring in the National Trust’s 2016 Heritage Festival. It all started with research — establishing walls with murals were less likely to be vandalised. I saw the opportunity: fix that problem while adding cultural vibrancy to our local area. My proposal was that money spent on equipment and prizes for a competition would save the council money and labour cleaning vandalised walls. The Wall2Wall mural competition was born!
Designers GuildContract Customer Coordinator
Jan. 2004 - Feb. 2005London, United KingdomThis was one of my favorite jobs. So many clients taught me about their local culture in an intriguing way through our conversations about fabric, paint, wallpaper and more. I managed accounts & logistics for UK contract customers, which meant working with 3 thousand businesses across the country. From large London department stores, boutique hotels up north, or furniture stores in the Midlands! Maneuvering creatively every day to deliver solutions based on individual needs. Ensuring key relationships were maintained by keeping tight deadlines and providing superior customer service before and after sales.
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