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Work Background
Divadlo PonecManažer marketingové komunikace a styku s veřejností
Mar. 2023 - Dec. 2023Hlavní město Praha, Česko · HybridThere would be no dance, and there is only the dance. (T. S. Eliot)
Budějovice 2028Manažer marketingové komunikace a styku s veřejností
Jan. 2023 - Sep. 2023České Budějovice, Jihočeský, Česko · HybridNejen vražda - i kultura potřebuje reklamu.
Contagious CZ/SKBrandology
Nov. 2018 - Jan. 2023Prague, The Capital, Czech RepublicWith the help of the most comprehensive global database of creative marketing and our 20+ years of marketing experience in the CEE region we will inspire your brand to perform at its best.
HrivnakFounder
Aug. 2012Prague, The Capital, Czech RepublicHead of multidisciplinary team specializing in managerial implications of branding and brand communication.
IdealistiPartner
Jan. 2008 - Oct. 2012Brand development, brand identity planning and implementation, innovation, ethnographic research, training, speaking, brand strategy, coaching
Brand TherapyOwner
Jan. 2002 - Dec. 2007Brand Therapy was a kind of "laboratory" where I developed systematic and holistic approach for brand management in our turbulent CEE markets. I enjoyed it a lot - working for multinationals like Beiersdorf or Nestle as well as for a number of small and mid-sized businesses in the region. However, I had to think about succession management. So I started Idealisti with two younger colleagues in 2008.
Euro RSCG New EuropeStrategic Planning Director
Jan. 2000 - Dec. 2002Prague, Czechia · On-siteStrategic planning
TBWA PragueStrategic Planning Director
Jan. 1997 - Dec. 1999Strategic planning
Men on the MoonCo-owner
Jan. 1994 - Mar. 1997Co-owner of a small advertising/design agency; responsible for strategy and new business development.
MARK BBDO PragueExecutive Creative Director
Jan. 1993 - Dec. 1994Together with Christien van Yzendoorn (I hope I can still spell it right!) we managed a wonderful group of creatives which gathered at that time at MARK BBDO Prague. Looking back at it, I was perhaps too young and too ambitious to do the job right but I enjoyed it thoroughly!
MARK BBDO BRATISLAVACopywriter
Jan. 1990 - Dec. 1992One of the very first employees at BBDO Bratislava office I was writing copy for local as well as international clients of BBDO. These were the days when none of us really knew what they were doing but we did it with passion ;)
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