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Work Background
ITC Cutting EdgeGraphic Designer
Nov. 2024Dallas, Texas, United States
Pape-Dawson Engineers, Inc.Graphic Designer
Jan. 2022San Antonio, Texas Metropolitan AreaCreation of a quarterly, internal newsletter with a mission to combine corporate information with creative, artistic design to reflect this award-winning, engineering company's aesthetic. Works with the marketing team to create a publication from start to finish, including interface with the printer to ensure the best quality and consistent design.
ALAMO BEER COMPANY, L.L.C.Creative Art Director, Design Agency-of-Record
Dec. 2021 - Apr. 2024San Antonio, Texas Metropolitan AreaRebranded award-winning, independent craft beer company's staple line, including all can designs, website, internal sales, POS, PR (press releases and local television) and social media. Upon buying new companies, client continued to have rebrand across board on the new companies, and affiliate partners.
Salt Cave ProDesign by Pure HatleyArt Director, Graphic Designer, Copywriter, Commercial Video & Editing
Dec. 2019 - Mar. 2021Boerne, Texas, United StatesBegan as freelance graphic design for monthly specials at their local company, a boutique-sized spa located within Tapatio Spring Hill Country Resort. While previously offering bath & body products within the spa, they expanded into offering vitamins and collagen supplements online during the 2020 covid pandemic. . Quickly progressed to expanding marketing materials for memberships and new services, as well as social media management of cross-platform campaigns with consistent design.
• New brochure designed with new copy written throughout and original concepts/names for new products.
• Over the course of 2020, as the spa was shut down due to COVID, worked with owner to create all new marketing media for new supplement company. This included being educated in business, creating brochures for vitamins, and writing copy for use in all levels of marketing.
• Using social media, integrated website in to online store and promoted across platforms via design and copywriting.
• Wrote articles for local and national magazines to publish.
• Website maintenance and design with new pages. Updated and upgraded all SEO and monthly cycle of specials and posts.
• During times of personnel/staffing issues, I trained to work at the actual spa helping the staff with customers and group bookings.
• Maintained PR communication both online and with resort management & marketing team.
• Researched and wrote articles and scripts for commercial video shoots, on-camera speaking and editing for final products.
Hill Country Council for the ArtsDirector, Co-Chair Marketing
Apr. 2012 - Apr. 2013Boerne
City of SchertzArt Director Magazine
Oct. 2007 - Jul. 2019Hired initially to do a complete redesign of the monthly newsletter to create a monthly magazine to be distributed to all citizens of the City of Schertz, a growing suburb of San Antonio. Included ad design, copywriting and editing, all creative direction, and content organization/collaboration between multiple departments within the City. Created the ad sales pricing and print pricing to ensure profit, including negotiating pricing of printing delivery. In ten years, deadlines was never missed. Magazine underwent new redesigns every three years. Since leaving the position in 2018, the monthly magazine continues to use designs created over the years by Alexis Souza. In addition, Alexis was hired to create everything from the signs on the Parkway to billboards lining the busiest highway between Austin and San Antonio. Working with the Mayor and City Council, she created presentations, awards and invitations to prestigious events, as well as the logos and marketing for the Civic Center and Library. Winning international awards for the EDC brochure, as well as billboards and magazine cover art, Alexis helped ride the wave as Schertz went from a small suburb to one of the fastest growing communities in Texas.
Souzamaphone Marketing, LLCFreelance Graphic Designer - Branding Creative Consultant - Business Owner
Jan. 2006United StatesPortfolio available @ https://souzamaphone.com. Check out souzamaphone.com for business queries and to set up a consultation meeting.
Hill Country EdgePublisher, owner
Apr. 2004 - Feb. 2007
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