Salt Cave ProDesign by Pure HatleyArt Director, Graphic Designer, Copywriter, Commercial Video & Editing
Dec. 2019 - Mar. 2021Boerne, Texas, United StatesBegan as freelance graphic design for monthly specials at their local company, a boutique-sized spa located within Tapatio Spring Hill Country Resort. While previously offering bath & body products within the spa, they expanded into offering vitamins and collagen supplements online during the 2020 covid pandemic. . Quickly progressed to expanding marketing materials for memberships and new services, as well as social media management of cross-platform campaigns with consistent design.
• New brochure designed with new copy written throughout and original concepts/names for new products.
• Over the course of 2020, as the spa was shut down due to COVID, worked with owner to create all new marketing media for new supplement company. This included being educated in business, creating brochures for vitamins, and writing copy for use in all levels of marketing.
• Using social media, integrated website in to online store and promoted across platforms via design and copywriting.
• Wrote articles for local and national magazines to publish.
• Website maintenance and design with new pages. Updated and upgraded all SEO and monthly cycle of specials and posts.
• During times of personnel/staffing issues, I trained to work at the actual spa helping the staff with customers and group bookings.
• Maintained PR communication both online and with resort management & marketing team.
• Researched and wrote articles and scripts for commercial video shoots, on-camera speaking and editing for final products.