Douglas EllimanMarketing Director
Mar. 2021 - Jul. 2022United States, HoustonBuilt out the structure for the Resale Marketing Department. Created and streamlined processes for new agent onboarding, custom collateral creation, agent social media transitions and strategy, creative briefing process, agent tiers and new agent packages, and other departmental needs. Manage team of 4 across multiple markets. Creation and execution of strategic marketing plans for high level agents and properties. Project managed CRM/Marketing Automation tool into fruition. Manage over 50 upper tier agent accounts. Oversee vendor outreach and management. Created and consistently produce quarterly and month market reports across the state of Texas. Create and produce new agent programs and content monthly.
• Created the marketing plans that aided in the recruitment of a $100M grossing team and a $50M grossing agent.
• Responsible for the marketing on the highest listed property in Houston, curating experiential events for the property campaign.
• In the first 3 months of employment responsible for the build out of the Dallas, Austin, and San Antonio markets.
