Liliane Oliveira - Head of Intelligence and Expansion, Azeitona Consulting

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Work Background

Azeitona ConsultoriaHead of Intelligence and Expansion

Mar. 2023My current challenge at Azeitona lies in three main fronts: market intelligence, client prospecting and business strategy and expansion.

GloboStrategy and Intelligence Specialist

Aug. 2021 - Jan. 2023Rio de Janeiro, Rio de Janeiro, BrasilIn my last role at Globo, my responsibilities involved a range of critical activities aimed at driving the company's growth and shaping its future direction. • Market Research and Analysis: I conducted detailed studies on the Media and Entertainment industry, both in the national and international market. • Reports and Presentations: I crafted executive reports and insightful presentations, spotlighting market dynamics, competitive landscapes, and innovative business models in the realm of audiovisual content production. These materials were instrumental in generating data-driven insights to inform strategic business decisions. • Bulletin Supervision: I supervised the creation of periodic bulletins, highlighting the main insights and strategic movements in the Media and Entertainment market. • Policy Management: I managed policies and norms related to the practices and procedures of Globo Studios, ensuring our operations consistently met the highest standards of quality and efficiency.

GloboSenior Content Development Analyst - International Licensing

Jan. 2015 - Aug. 2021RIo de Janeiro, Brazil• Concept creation, development and customization of audiovisual products for the international market. • Supervision of the dubbing process, in loco (Mexico), including voice/talent selection and direction and translation quality control in order to guarantee the integrity of the original content and to maintain all quality standards. • Supervision of the subtitle process for all content customized for the international market. • Creative title adaptation of licensing content into English and Spanish. • Supervision of all products conducted by Junior Analysts. • Mapping of trends and content analysis based on viewing behavior, focusing studies on telenovelas and series, worldwide. • Attendance at content events and conferences supporting our sales executives in client meetings. • Strong relationship and collaboration with in-house writers, directors and the International Business and Sales Division. • Production of strategic sales support material (b2b).

GloboContent Development Analyst - International Coproduction

Jan. 2014 - Jan. 2015• Strategic and artistic analysis of international content, viewing behavior and market dynamics focused on the American-Hispanic television audiences. • Prospecting and opportunity hunting for Globo’s content adaptation into the American market. • Content development and creative writing for prospect material. • Follow up of co-production product performance. • International networking. • Production of promotional audiovisual material.

GloboContent Development Analyst - International Licensing

Oct. 2011 - Jan. 2014Rio de Janeiro Area, Brazil• Concept creation, development and customization of audiovisual products for the international market. • Artistic analysis of programming content. • Participation in all ends of the dubbing process, in loco (Mexico), including voice/talent selection and direction and translation quality control in order to guarantee the integrity of the original content and to maintain all quality standards. • Creative title adaptation of licensing content into English and Spanish. • Strong relationship and collaboration with the International Business and Sales Division. • Production of strategic sales support material (b2b).

Quê ComunicaçãoRTVC Assistant

Mar. 2011 - Oct. 2011Rio de Janeiro, Brazil• Assistance on the production of adverting campaigns destined to all medias (RTVC – Radio, Television and Cinema). Interface with all areas of the agency, clients and production companies. • Main Accounts: Coca-Cola, Petrobras, Petrobras Distribuidora, Ministério do Esporte, Liquigás, Eletronorte, Governo de Sergipe, Supervia, Ibama, Fundação Onda Azul, Rádios Paradiso FM e Mix.

Hungry ManProduction Assistant

Jul. 2009 - Apr. 2010Rio de Janeiro, Brazil• Support on all ends of production of advertising films and campaigns, nationally and internationally. Assistance on budgeting and interface with suppliers, cast and crew. • Main accounts: Burger King, Twix, Unilever, PepsiCo, Lacta, Tigre etc.