InergeticsDirector of Content
Aug. 2013 - Feb. 2016Newark, New JerseyCreated marketing and advertising content for 7 in-house sports nutrition brands including flagship products (Martha Stewart Essentials and Bikini Ready); involved in all aspects of the production of over 38 short videos and two national television spots (vimeo link available upon request); work included script development, set lighting and voice-overs; created a series of cooking show instructional videos for the Vitamin Whey product; working with team, developed creative campaign ideas, product enhancements, new brand names and numerous marketing promotions.