The Vidaurre CompanyFounder | Technical Director
Feb. 2009PortugalCreation of an R&D and cosmetic brand consultancy firm in the cosmetics, fragrance and personal care industry. Strategic planning and operational implementation of the company - general, human resources, commercial, financial, marketing and communication management. Launch of fragrance brand - niche prestige segment: scent definition and segmentation, supplier search, definition and contract evaluation, follow-up of outsourced fragrance firm, scent approval, packaging agency follow-up, packaging materials and design approval, quality controls (product and process specification) and quality assessment definition and monitoring, industrial logistic follow-up, commercial distribution, negotiation with clients, marketing plan creation and implementation, PR and press agent follow-up, negotiation with media and advertising agencies. International markets evaluation - USA, UAE, Angola. Main results: Vidaurre brand launch. Fragrance development consultancy project for the Angolan market. Natural artisanal brand consultancy project (soap and eau de cologne). Natural personal care brand consultancy project for the UAE market.