Natasha Drewnicki

Senior UX Content Designer @Lloyds Bank

Email Marketing Manager💸 MarketingCopywriterBusiness OwnerUX/UI Designer🐦 DesignCommunication Designer🧨 ConsultingCommunications ManagerContent ManagerSEO Manager

Natasha Drewnicki is a seasoned Content Design Consultant with a proven track record of creating impactful content strategies for a diverse range of clients. She has a deep understanding of user-centered design and incorporates these principles into her work to improve user experience and engagement. Natasha has worked with several prominent businesses, helping them to streamline their content, improve SEO, and enhance brand visibility. She is highly skilled in various areas of content design, including information architecture, user research, and content strategy development. Natasha is also an eloquent speaker and has shared her expertise at numerous industry conferences and events. Her innovative approach to content design has earned her recognition in the field and made her a go-to consultant for businesses looking to improve their digital presence.

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Network Power<100 people

Roles

💸100%

Marketing

✨100%

Business Owner

🐦100%

Design

Geos

🇬🇧100%

United Kingdom

Work Background

Publicis SapientSenior UX Content Designer

Oct. 2023London, England, United Kingdom · Hybrid- Recruited to lead UX copy for a new app feature at Lloyds Bank. - Produced clear, concise copy, meeting Digital Accessibility (WCAG) standards. - Daily stakeholder engagement to address compliance and risk needs. - Created new processes to improve cross-functional efficiency.

RAKBANKUX Content Refresh Team Lead

Jan. 2023 - Jun. 2023Dubai, United Arab Emirates · RemoteTeam Leadership: - Led a cross-functional team of 5 and collaborated with 4 business stakeholders for global brand overhaul. User Research: - Listened closely to customers to completely update the bank’s Tone of Voice and adapt our UX redesign approach. Project Management and Operations: - Audited ~2,000 unique pieces of content and set up a new CMS and taxonomy system. - Designed and implemented 10+ new cross-functional processes. - Planned internal resources to ensure timely delivery of projects.

FreelanceContent Strategy Consultant

Sep. 2022 - Oct. 2023Bristol, England, United Kingdom · Remote- Researched and analysed user experiences to optimise content effectiveness - Led content audits, devised strategies, and provided operational consultancy - Facilitated discovery workshops to support product and market positioning

Ellipsis Marketing LTDDirector of Operations

Jan. 2022 - Aug. 2022RemoteOperations Leadership: - Grew team from 1 to 10 full-time employees. - Implemented over 15 Standardised Operational Processes (SOPs) to streamline daily life. - Strategically planned 6 months ahead to meet financial goals. - Used feedback and metrics to improve team satisfaction and performance. - Increased agency capacity by over 20% through proactive content outsourcing. - Fostered a supportive and collaborative team environment, ensuring everyone felt valued and motivated.

Ellipsis Marketing LTDHead of Content and Conversions

Jun. 2018 - Jan. 2022Remote- Joined as the company’s first full-time hire, closely collaborating with the Managing Director to establish foundational strategies. - Managed up to 15 external freelance writers daily, ensuring timely delivery of high-quality content. - Maintained rigorous editing standards to uphold quality across diverse projects. - Pioneered a client success program, resulting in significant improvements in retention and relationship-building. - Co-developed the FALCONAI® content process using early AI methodology to achieve up to 91% success rate in securing Top 10 Google rankings within just 2 weeks.

ViewPoints MediaJournalist & Communications Strategist

Mar. 2017 - Jun. 2017Stockholm, SwedenHeadhunted for intensive contract role producing content for The Times. - Conducted interviews with public figures, company CEOs, mayors and policy makers to discover newsworthy editorial perspectives - Responsible for communications and agendas - Topics of interest include Stockholm's position as "Unicorn Factory", innovation, migration, Brexit, investment opportunities, sustainability and cultural initiatives.

VICE MediaAdvertising Creative & Copywriter

Jan. 2016 - Oct. 2020Barcelona Area, SpainOct 2017-2020: Freelance copy, creative concepts and translations for VICE's white-label advertising agency, VIRTUE. Jan 2016-October 2017: Headhunted by white-label advertising agency, VIRTUE, to lead creative briefs and copywriting for Adecco’s global CEO* for One Month campaign, spanning 60 countries. - Implemented editorial calendar to improve content distribution - Updated workflow processes to improve efficiency across teams - Online: Created inspiring content for aspiring young entrepreneurs, including new infographics, video treatments & scripts, website copy and overall concept. This lead to 50% increase in social engagement and 25% increase in sign-ups for youth leadership initiative. - Offline: Copy for banner ads, event materials and merchandise, including for other global advertising campaigns. The success of the Adecco contract led to further work on other advertising campaigns, including Primavera Sound Festival, Ray Ban, Super Bock, Mobile World Capital, SEAT, Absolut, Jägermeister, Bershka, Mango, Jean-Paul Gaultier and H&M. English guidelines & speech coaching for DAILY VICE, voiceovers for VICELAND. Research for VICE, VICE News, Motherboard, VICE Sports, i-D magazine and Broadly.

Atlas of the FutureFreelance Journalist

Jun. 2015 - Jan. 2016Barcelona, SpainProject research, interviews, article writing and editing. Atlas of the Future (Time Out) is a new online resource mapping innovative, future-focused, socially impactful projects and people around the world, Atlas' mission is to ‘democratise the future’. This means making sure developments are understandable and entertaining – not just in science and tech, politics or culture, urban planning or education, arts and design – but stories in every area of human activity.

ReviewProContent & Inbound Marketing Strategist

Mar. 2013 - Jun. 2015BarcelonaA rapidly evolving B2B start-up in the tech/hospitality sector. - Content Strategy Implementation of innovative processes to improve communication between Marketing and Sales Data analysis to create fresh content strategy to drive marketing leads. Constant A/B testing on landing pages, CTA buttons and social media campaigns - Content Marketing Copywriting and website branding Creation of client guides, case studies and reports to boost brand awareness Regular blogs about online reputation management, client satisfaction & hospitality trends Interviews with hotel professionals for case-studies, blog, webinars and PR - Public Relations Creation of impactful articles through client interviews Engagement with journalists and industry influencers Outreach to industry publications - Social Media Management Daily management, monitoring, scheduling and automation of five social media platforms Extensive use of Hubspot and social media platforms (campaign creation, CTAs, SEO, lead-gen) Weekly/quarterly reports

MiniguideFreelance Writer

Sep. 2012 - Sep. 2016Barcelona- Creation of lifestyle and current affair feature articles, reviews and trend reports to tight deadlines - Investigative journalism focused on the Poblenou neighbourhood (BCN) and its inhabitants - Translation/transcription of interviews from Spanish to English - Research into events and Barcelona culture

LE COOL GROUPWriter

Dec. 2011 - Feb. 2013BarcelonaEvent guides, music reviews and short features for lecool international city-guide. http://barcelona.lecool.com

ShopikonWriter/Photographer

Sep. 2011 - Dec. 2014Barcelona- Research of retail markets throughout Barcelona for online city-guide - Communication and interviews with retail managers - Production of SEO-focused written content - Photography: profiles and shop interiors - Database admin

DestinationBCN Apartment Suites in BarcelonaMarketing Manager

Aug. 2011 - Jan. 2012Barcelona Area, Spain- Implemented the company’s first social-media marketing strategy - Pro-active communication with clients, problem-solving and concierge - Production of press releases, copywriting, proof-reading and feature articles for website - Regular SEO maintenance, use of WordPress and HTML

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